Did Amazon Buy Wild Apricot

Wild-apricot-review

There are numerous industries and communities which have membership organizations. It could be small, with only a few people, or extremely large, having more than 50,000 members.

Tracking all of the activities can make your head swirl. You need to check out renewals, contact details, participants, and even membership fees. It’s a lot of work to keep track of those things.

That is where Wild Apricot comes in. It is one of the most well-known membership management software that can help you not only track and record but also build your site, and it even has some email marketing features.

In this guide, you will learn if Wild Apricot is what you have been looking for.

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Before you continue, you may want to check out this video by Capterra on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.

What is Wild Apricot? Did Amazon Buy Wild Apricot

Wild Apricot is a Canadian software company that caters to small to midsize membership organizations. Personify, a Constituent Management and Engagement platform acquired them back in 2017.

It’s focused on keeping track of members so that nonprofit organizations and clubs can charge them for occasions and dues. It’s also used to inform them about these notifications.

It’s intended to be the solution to build and manage a membership-based site by supporting different applications. It has built-in financial reporting and email marketing tools.

Who can use Wild Apricot?

Though it’s targeted at nonprofit organizations, associations, and clubs, it can be used by anyone who is searching for a software that could help them run like a membership-based entity.

There are many ways to run Wild Apricot using its own features. They also have a setup wizard that can help their users navigate the software with ease. If you require assistance, you can even contact their trainers.

What are the features?

Wild Apricot offers features that may be accessed by each member, irrespective of their membership level. Navigating these objectives is easy since you can do it from the dashboard; From building your site to managing and creating events, you will be able to keep track of everything.To give you an idea what Wild Apricot can offer, here are a few of the software’s features.

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Website Builder

Wild Apricot has a site and hosting features done through AWS. To assist in creating your own site, they also offer drag and drop editors as well as templates.

If you don’t have any experience making your own website, or if you don’t have sufficient budget to hire an expert, this feature is helpful. It’s also perfect for those who are working under a time constraint.

Aside from the customizable themes and templates available, you can also create your own templates.These may apply the default layouts that you’ve set to your template. And to prevent confusion, your editing page will offer a green highlight to the changes that you have made to your work.

If you are using a free account, you have a free subdomain generated using the email address you registered when you signed up. However, if you would like to make your own domain name, you will have to upgrade your account to a paid membership.

Online Store Builder

Besides building sites, they also offer other features like the online shop and program builder.

With the online shop, you can sell both digital and physical products. You may set up the costs, discounts, and other deals.

For physical products, you can send them straight to Wild Apricot so that they can handle the distribution procedure. They will monitor the process payments and inventory. However, you will be the one to manage the logistics.

For now, the only downside for their online shop builder is that you can not add shipping calculation tools or options to adjust the prices for certain product variants.

Membership Information Storage

Members will be able to access their profiles to update any changes. This will be in sync in real time across the website and the mobile app.

You’ll be able to access the data because it is stored in a cloud database. To make it simple, it’s searchable, and you can use it to make membership levels and renewals customizable.

You also don’t need to worry about your previous membership database if you are switching from another management service. Wild Apricot will let you import your current database into the software.

You can also create a member’s directory with your database so other members can look at other subscriber’s profiles. Did Amazon Buy Wild Apricot

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Wild Apricot Payments and Donations

Wild Apricot can also handle online shop and member payments. Their payment gateway is easy and simple to use. All you need to do is create an account with AffiniPay, which is their payment processor. For the buyers, they will only need to enter their card details so their orders can be processed right away.

On top of that, website owners won’t be charged contract fees or setup fees. Though they charge processing fees, it’s pretty competitive, having only 2.9% and an additional $0.30 for every transaction.

Take note, however, that the processor is available only to the Canadian and American Wild Apricot clients. Furthermore, the processing fees can differ depending on where you are. Some members who are based in other countries will be charged with international processing fees.

Since Wild Apricot was mainly created for nonprofit associations, Wild Apricot added a donations feature. You can add a donation button and have a widget for the donation drive goals and progress. The database of the donations you obtained can also be exported.

Email Marketing

There’s no better means of keeping in touch with your members than through emails. Wild Apricot enables you to send newsletters, invoices, reminders, and even occasion invitations through their email templates and features.

If you prefer to start your work using a blank canvas, Wild Apricot also gives you that choice. If you’re worried it will look generic, you can customize the templates using their drag and drop editor.

You can also segment your mailing list. Throughout your member’s database, you may use it to target campaigns or manage other tasks like confirmations, reminders, or account updates.

If you’re looking for metrics, Wild Apricot includes open trackers and analytical reports to make the most out of this feature.

Even if you’re using a free plan, your email address is the same as your subdomain. If you upgrade to a paid plan, you can create a custom domain for your website and for your email.

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Event Management

To help you manage your members before and during events, you can make and share calendar invites for your upcoming events. You could also use this to set up registration forms, process payments, and even waitlists.

Wild Apricot Pricing and Plans

Wild Apricot has a free plan where you can have up to 50 members. If you’ve got more than that, you will need to upgrade.

Overall, Wild Apricot has 7 strategies to select from. It is possibles to pay it monthly, annually, or every two years.

The cost increases as you increase the number of members. For starters, their Personal Plan can accommodate up to 100 members for $40 per month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 a month.

If you Pre-pay for 1 year, you will able to save 10%. Another payment strategy is to cover 2 years ahead, which helps you save 15%.

They offer competitive prices considering these include email management and website hosting. They also offer a free trial for their paid plans. Did Amazon Buy Wild Apricot

Pros and Cons

Before continuing on to the last section, we will summarize the pros and cons of utilizing Wild Apricot to help you decide.

Here are the Pros and Cons:

Advantages

Includes templates

Tons of videos and tutorials

Offers flexibility for clubs, associations, and nonprofits

Offers a free plan

Each paid plan has a free trial

Cons

User interface is a bit confusing

No membership ID on the system

Payment gateway is limited to customers from the USA and Canada.

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Final Thoughts

If you’re looking for a platform that can help you manage your membership-based site, Wild Apricot is a good suggestion. It was made to be used by membership associations and organizations, so the prices are not too high. They even offer a free plan and a free trial on their paid plans.

However, if you’re intending to use this for handling your business, it might be best to look for a different platform. If you are really curious, though, it would not hurt to use their free trial.

But even if it was not made for businesses, it’s still able to execute well.  You can use it to sell online courses, but you’ll need a link which will lead them to an outside site. For businesses with a lot of occasions, this is a excellent platform to operate and implement event management strategies.

Overall, Wild Apricot is a good platform, particularly for organizations and associations. It gets the job done without being too pricey. If that is not enough to convince you, you can always use their free trial to see for yourself.

FAQ Did Amazon Buy Wild Apricot

Are there any system requirements?

For Wild Apricot to work well, your resolution screen should have a width of 1280 pixels.

Can it work on any browser?

Yes, Wild Apricot is supported by the most popular browsers. To avoid glitches, opt for Microsoft Edge, Google Chrome, Safari, or Firefox.

Are there any tutorials to navigate the software?

Yes. Wild Apricot offers many videos that will help you get started. Just go to their website for a list of the tutorials and webinars.

How long does the free trial last?

Wild Apricot’s free trial lasts 30 days.

Are there additional costs?

Wild Apricot does not have extra transaction fees. You receive all the features whether you chose the paid or free plan. The only time you will pay for additional costs is when you use a third party payment provider for your online shop.

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