Difference Between Apricot & Wild Apricots

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There are numerous businesses and communities which have membership organizations. It could be small, having only a handful of people, or extremely large, having more than 50,000 members.

Tracking all the activities can make your head swirl. You need to check out renewals, contact information, participants, and even subscription fees. It’s plenty of work to keep track of those things.

That’s where Wild Apricot comes in. It’s one of the most well-known membership management software which can help you not only record and track but also build your site, and it even has some email marketing features.

In this guide, you’ll learn if Wild Apricot is exactly what you’ve been on the lookout for.

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Before you go on, you may want to check out this video by Capterra on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of Wild Apricot.

What’s Wild Apricot? Difference Between Apricot & Wild Apricots

Wild Apricot is a Canadian software company that caters to small to midsize membership organizations. Personify, a Constituent Management and Engagement platform acquired them back in 2017.

It’s focused on keeping track of members so that nonprofit organizations and clubs can bill them for occasions and dues. It’s also utilised to notify them about these notifications.

It’s designed to be the solution to develop and manage a membership-based website by supporting different applications. It’s built-in financial reporting and email marketing tools.

Who can use Wild Apricot?

Anyone can use the software. But it’s specifically designed for anyone who is searching for a software that can help them operate like a membership-based entity, particularly non-profit organizations, associations, and clubs.

There are a number of ways to utilize Wild Apricot using its own features. They also have a setup wizard that could help their users navigate the software with ease. If you need assistance, you may aslo contact their trainers.

What are the features?

Wild Apricot offers features which can be accessed by each member, irrespective of their membership level. Navigating these tasks is easy since you can do it from the dashboard; From building your website to handling and creating events, you will be able to keep track of everything.To give you an idea what Wild Apricot can offer, below are a few of the software’s features.

Difference Between Apricot & Wild Apricots

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Website Builder

Wild Apricot has a site and hosting features done through AWS. To assist in creating your own website, they also offer drag and drop editors as well as templates.

This is beneficial if you don’t have any experience making your own website or if you do not have sufficient budget to hire a professional. It’s also perfect for those who are working under a time constraint.

Aside from the customizable themes and templates available, you can even create your own templates.You can even use the customized layouts as a theme and set it as your template. And to avoid confusion, your editing page will offer a green highlight to the changes that you have made to your work.

If you’re using a free account, you get a free subdomain generated using the email address you registered when you signed up. You will have to avail for a paid membership account if you want to create your own domain name.

Online Store Builder

Apart from building sites, they also provide other features such as the online shop and program builder.

With the online shop, you can sell both digital and physical goods. You may set up the prices, discounts, and other bargains.

For physical products, you can send them straight to Wild Apricot so they can handle the distribution procedure. They will track the process inventory and payments. However, you will be the one to deal with the logistics.

For now, the only downside for their online store builder is that you can not add shipping calculation tools or options to adjust the costs for specific product variants.

Membership Information Storage

Members will be able to access their profiles to update any changes. This will be in sync in real-time across the site and the mobile app.

You will be able to access the information because it’s kept in a cloud database. The data is searchable and you can even use it to make membership levels and renewals customizable, to make the process easier.

You also do not need to worry about your previous membership database if you’re switching from a different management service. Wild Apricot will enable you to import your current database into the software.

You can even create a member’s directory with your database so other members can look at other subscriber’s profiles. Difference Between Apricot & Wild Apricots

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Wild Apricot Payments and Donations

Wild Apricot can also handle online shop and member payments. Their payment gateway is easy and straightforward to use. All you will need to do is create an account with AffiniPay, which is their payment processor. On the other hand, buyers will only need to enter their card details for their orders to be processed.

On top of that, site owners won’t be charged contract fees or setup fees. Though they charge processing fees, it’s pretty competitive, having just 2.9 percent and an additional $0.30 for each trade.

Take note, though, that the processor is available only to the American and Canadian Wild Apricot clients. Furthermore, the processing fees can differ based on where you are. Some members who are based in different countries will be charged with international processing fees.

Since Wild Apricot was mainly created for nonprofit associations, Wild Apricot included a donations feature. You can add a donation button and have a widget for the donation drive objectives and progress. The database of the donations you received is also exported.

Email Marketing

There’s no better means of keeping in touch with your members than through emails. Wild Apricot lets you send newsletters, invoices, reminders, and even event invitations through their email features and templates.

Wild Apricot gives you the option to start from a blank canvas or use their templates. If you’re worried that it will seem generic, you can customize the templates utilizing their drag and drop editor.

You may also segment your mailing list. Through your member’s database, you may use it to target campaigns or manage other tasks such as confirmations, reminders, or account updates.

Wild Apricot also includes open trackers and analytical reports to get the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.

Even if you’re using a free plan, your email address is the same as your subdomain. Should you upgrade to a paid plan, you can create a custom domain for your site and for your email.

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Event Management

To help you manage your members before and during events, you can make and share calendar invites for your upcoming events. You could also use this to set up registration forms, process payments, and even waitlists.

Wild Apricot Pricing and Plans

Wild Apricot has a free plan where you could have up to 50 members. If you have more than that, you’ll need to upgrade.

Overall, Wild Apricot has 7 plans to choose from. It is possibles to pay it monthly, annually, or every two years.

The price increases as you increase the number of members. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 a month.

If you Pre-pay for 1 year, you will able to save 10%. Another payment scheme is to pay 2 years ahead, which makes it possible to save 15%.

They offer competitive prices considering these include email management and website hosting. They also offer a free trial for their paid plans. Difference Between Apricot & Wild Apricots

Pros and Cons

Before moving on to the last section, we’ll summarize the advantages and disadvantages of using Wild Apricot to help you decide.

Here are the Pros and Cons:

Pros

Includes templates

Tons of videos and tutorials

Offers flexibility for associations, clubs, and nonprofits

Offers a free plan

Each paid plan has a free trial

Cons

User interface is a bit confusing

No membership ID on the system

Payment gateway is limited to clients from the USA and Canada.

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Final Thoughts

If you’re looking for a platform that can help you manage your membership-based site, Wild Apricot is a good suggestion. It was made to be used by membership organizations and associations, so the prices are not too high. They even provide a free plan and a free trial on their paid plans.

However, if you are planning to use this for handling your business, it may be best to look for a different platform. If you are really curious, however, it would not hurt to use their free trial.

But even if it wasn’t made for businesses, it’s still able to execute well.  You can use it to sell online courses, but you will need a link which will lead them to an outside site. For businesses that have a good deal of events, this is a great platform to operate and execute event management strategies.

Overall, Wild Apricot is a fantastic platform, especially for associations and organizations. It gets the job done without being too expensive. If that is not enough to convince you, you can always use their free trial to see for yourself.

FAQ Difference Between Apricot & Wild Apricots

Are there any system requirements?

For Wild Apricot to work well, your resolution should have a width of 1280 pixels.

Can it work on any browser?

Wild Apricot works in a lot of browsers. For best results, use either Google Chrome, Microsoft Edge, Firefox, or Safari.

Are there any tutorials to browse the software?

Yes. Wild Apricot offers many videos to help you get started. Just go to their website to get a list of the webinars and tutorials.

How long does the free trial last?

Wild Apricot’s free trial lasts 30 days.

Are there any additional costs?

Wild Apricot does not have additional transaction fees. You receive all the features whether you chose the paid or free plan. The only time you will pay for additional costs is when you opt for a third-party payment provider for your online shop.

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