Google Analytics And Wild Apricot

Wild-apricot-review

There are many businesses and communities that have membership organizations. It could be small, with only a handful of people, or extremely large, having more than 50,000 members.

Tracking all of the activities can make your head swirl. You need to check out renewals, contact details, participants, and even membership fees. It’s a lot of work to keep track of these things.

That is where Wild Apricot comes in. It’s one of the most well-known membership management software which can help you not only track and record but also build your site, and it even has some email marketing features.

In this guide, you’ll learn if Wild Apricot is what you have been looking for.

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Before you continue, you may want to check out this video by Capterra on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of Wild Apricot.

What’s Wild Apricot? Google Analytics And Wild Apricot

Wild Apricot is a Canadian software company that caters to small to midsize membership organizations. In 2017, they have been bought by Personify, a Constituent Management and Engagement platform.

It’s focused on keeping track of members so that nonprofit organizations and clubs can bill them for events and dues. It’s also utilised to inform them about these notifications.

It’s designed to be the solution to develop and manage a membership-based site by encouraging different applications. It has built-in financial reporting and email marketing tools.

Who can use Wild Apricot?

Though it’s targeted at nonprofit organizations, associations, and clubs, it can be used by anyone who’s looking for a software that could help them operate like a membership-based entity.

There are many ways to run Wild Apricot using its own features. They also have a setup wizard that can help their users navigate the software effortlessly. If you require assistance, you can aslo contact their coaches.

What are the features?

Wild Apricot offers features that can be accessed by every member, regardless of their membership level. From building your website to managing and creating events, it’s easy to navigate these tasks from the dashboard.Below are a few of Wild Apricot’s features.

Google Analytics And Wild Apricot

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Website Builder

Wild Apricot has a website and hosting features done through AWS. To help in creating your own site, they also offer drag and drop editors as well as templates.

This is very beneficial if you don’t have any experience making your own website or if you do not have sufficient budget to hire an expert. It’s also perfect for those people who are working under a time constraint.

Aside from the customizable themes and templates available, you can even create your own templates.You can even use the customized layouts as a theme and set it as your template. And to avoid confusion, your editing page will provide a green highlight to the changes that you’ve made to your work.

If you’re using a free account, you have a free subdomain generated with the email address you registered when you signed up. However, if you want to create your own domain name, you will have to upgrade your account to a paid membership.

Online Store Builder

Apart from building sites, they also provide other features such as the online store and app builder.

With the online shop, you can sell both digital and physical products. You can set up the costs, discounts, and other deals.

For physical products, you can send them straight to Wild Apricot so that they can deal with the distribution process. They will monitor the process inventory and payments. However, you will be the one to manage the logistics.

For now, the only downside for their online shop builder is that you can’t add shipping calculation tools or options to adjust the costs for specific product variants.

Membership Information Storage

Members will be able to access their profiles to update any changes. This will be in sync in real-time across the site and the mobile program.

You’ll be able to access the data since it’s stored in a cloud database. To make it simple, it’s searchable, and you can use it to make membership levels and renewals customizable.

You also don’t need to worry about your old membership database if you are switching from another management service. Wild Apricot will enable you to import your existing database into the program.

You can also create a member’s directory using your database so other members can look at other subscriber’s profiles. Google Analytics And Wild Apricot

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Wild Apricot Payments and Donations

Wild Apricot can also handle online shop and member payments. Their payment gateway is easy and straightforward to use. All you need to do is create an account with AffiniPay, which is their payment processor. On the other hand, buyers will only have to enter their card details for their orders to be processed.

On top of that, site owners won’t be charged contract fees or setup fees. Though they charge processing fees, it is pretty competitive, having just 2.9% and an additional $0.30 for every transaction.

Take note, however, that the processor is available only to the American and Canadian Wild Apricot clients. Furthermore, the processing fees can be different depending on where you’re. Some members who are based in other countries will be charged with international processing fees.

Wild Apricot also included a donations feature since they were mainly made for institutions. You may add a donation button and have a widget for the donation drive goals and progress. The database of the contributions you received is also exported.

Email Marketing

There’s no better means of keeping in touch with your members than through emails. Wild Apricot lets you send newsletters, invoices, reminders, and even event invitations through their email features and templates.

If you prefer to start your work using a blank canvas, Wild Apricot also gives you that option. If you’re worried that it will look generic, you can customize the templates utilizing their drag and drop editor.

You can also segment your mailing list. You may use your member’s database for targeting campaigns and to handle other tasks such as confirmations, reminders, or account upgrades.

If you’re looking for metrics, Wild Apricot includes open trackers and analytical reports to get the most out of this feature.

The email address is the same as your subdomain, even if you opted to use their free plan. If you upgrade to a paid plan, you may create a custom domain for your site and for your email.

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Event Management

Wild Apricot lets you create and share a calendar of any events that you will be hosting. You could also use this to set up registration forms, process payments, as well as waitlists.

Wild Apricot Pricing and Plans

The free plan allows you to have up to 50 members. If you wish to add more members, then you’ll need to upgrade.

Overall, Wild Apricot has 7 plans to select from. You can pay it annually or every 2 years.

The price of the plan is based on the amount of maximum members that you can have. As you increase the number of members, so does your price. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 per month.

If you Pre-pay for 1 year, you will able to save 10%. Another payment scheme is to pay 2 years ahead, which helps you save 15%.

They offer competitive prices considering these include email management and website hosting. They also provide a free trial for their paid plans. Google Analytics And Wild Apricot

Pros and Cons

Before moving on to the last section, we will summarize the pros and cons of using Wild Apricot to help you decide.

Here are the Pros and Cons:

Advantages

Includes templates

Tons of videos and tutorials

Offers flexibility for associations, clubs, and nonprofits

Offers a free plan

Each paid plan has a free trial

Cons

User interface is a bit confusing

No membership ID on the system

Payment gateway is limited to clients from the USA and Canada.

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Final Thoughts

If you’re looking for a platform that can help you manage your membership-based site, Wild Apricot is a good suggestion. It was created to be used by membership associations and organizations, so the prices are not too high. They even offer a free plan and a free trial on their paid plans.

However, if you are planning to use this for handling your business, it might be best to find a different platform. If you are really curious, however, it would not hurt to use their free trial.

But even if it wasn’t made for businesses, it’s still able to execute well.  You can use it to sell online courses, but you’ll need a link which will lead them to an external website. For businesses with a good deal of events, this is a excellent platform to operate and execute event management strategies.

Overall, Wild Apricot is a fantastic platform, especially for associations and organizations. It gets the job done without being too expensive. If that’s not enough to convince you, you can always use their free trial to see for yourself.

FAQ Google Analytics And Wild Apricot

Are there any system requirements?

For Wild Apricot to work well, your resolution should have a width of 1280 pixels.

Can it work on any browser?

Yes, Wild Apricot is supported by a lot of popular browsers. To avoid glitches, opt for Microsoft Edge, Google Chrome, Safari, or Firefox.

Are there any tutorials to navigate the software?

Yes. Wild Apricot offers many videos that will help you get started. Just go to their website for a list of the tutorials and webinars.

How long does the free trial last?

Wild Apricot offers a 30-day free trial for their paid plans.

Are there any additional costs?

Wild Apricot doesn’t have additional transaction fees. You get all the features whether you chose the paid or free plan. The only time you will pay for extra costs is when you opt for a third-party payment provider for your online shop.

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