Greatoutdoors/Wild Apricot

Wild-apricot-review

There are many businesses and communities that have membership organizations. It might be small, with only a handful of people, or extremely large, having more than 50,000 members.

Tracking all the activities can make your head swirl. You need to check out renewals, contact information, participants, and even membership fees. It’s plenty of work to keep tabs on those things.

That is where Wild Apricot comes in. It is one of the most famous membership management software that can help you not only record and track but also build your website, and it even has some email marketing features.

In this guide, you’ll learn if Wild Apricot is what you’ve been looking for.

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Before you go on, you may want to watch this video by Capterra on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.

What is Wild Apricot? Greatoutdoors/Wild Apricot

Wild Apricot is a Canadian software company that caters to small to midsize membership organizations. In 2017, they were bought by Personify, a Constituent Management and Engagement platform.

It’s focused on keeping track of members so that nonprofit organizations and clubs can bill them for events and dues. It’s also utilised to inform them about these notifications.

It’s designed to be the solution to develop and manage a membership-based website by encouraging different applications. It has built-in financial reporting and email marketing tools.

Who can use Wild Apricot?

Although it’s targeted at nonprofit organizations, associations, and clubs, it may be used by anyone who is looking for a software that could help them run like a membership-based entity.

There are a number of ways to run Wild Apricot using its features. They also have a setup wizard that can help their users navigate the software effortlessly. You may even contact their trainers if you require assistance.

What are the features?

Wild Apricot offers features which may be accessed by each member, irrespective of their membership level. From building your website to managing and creating events, it’s easy to navigate these objectives from your dashboard.Here are a few of Wild Apricot’s features.

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Website Builder

Wild Apricot has a site and hosting features done through AWS. To help in creating your own site, they also offer drag and drop editors as well as templates.

If you do not have any experience making your own website, or if you do not have enough budget to hire a professional, this feature is helpful. It’s also great for those people who are working under a time constraint.

You can also create your own templates, apart from the customizable themes and templates that are available.These can use the default layouts that you have set to your template. And to prevent confusion, your editing page will offer a green highlight to the changes that you’ve made to your work.

If you are using a free account, you get a free subdomain generated with the email address you registered when you signed up. You’ll have to avail for a paid membership account if you want to make your own domain name.

Online Store Builder

Besides building sites, they also provide other features such as the online store and app builder.

With the online shop, you can sell both digital and physical goods. You may set up the costs, discounts, and other bargains.

For physical products, you can send them straight to Wild Apricot so that they can deal with the distribution process. They will track the process inventory and payments. However, you will be the one to deal with the logistics.

For now, the only downside for their online shop builder is that you can’t add shipping calculation tools or options to adjust the costs for certain product variants.

Membership Information Storage

Members will be able to access their profiles to update any changes. This will be in sync in real time across the website and the mobile app.

You’ll be able to access the data because it’s kept in a cloud database. To make it easy, it is searchable, and you can use it to make membership levels and renewals customizable.

If you’re switching from another management service, you do not need to worry about your previous membership database. Wild Apricot will enable you to import your current database into the program.

You can also make a member’s directory using your database so other members can look at other subscriber’s profiles. Greatoutdoors/Wild Apricot

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Wild Apricot Payments and Donations

Wild Apricot can also manage online shop and member payments. Their payment gateway is easy and simple to use. All you need to do is create an account with AffiniPay, which is their payment processor. On the other hand, buyers will only need to enter their card details for their orders to be processed.

In addition to that, site owners won’t be billed contract fees or setup fees. Though they charge processing fees, it is pretty competitive, having only 2.9% and an additional $0.30 for every trade.

Take note, though, that the processor is available only to the American and Canadian Wild Apricot clients. Furthermore, the processing fees can be different based on where you’re. There are international processing fees for members that are based in different countries.

Wild Apricot also included a donations feature since they were mainly made for nonprofit. You can add a donation button and have a widget for the donation drive objectives and progress. The database of the donations you obtained is also exported.

Email Marketing

Emails are still a great, of not, one of the best way to keep in touch with your members. Wild Apricot enables you to send newsletters, invoices, reminders, and even event invitations through their email templates and features.

If you prefer to start your work using a blank canvas, Wild Apricot also gives you that option. If you’re worried that it will look generic, you can customize the templates using their drag and drop editor.

You can also segment your mailing list. You can use your member’s database for targeting campaigns and to manage other tasks like confirmations, reminders, or account updates.

Wild Apricot also includes open trackers and analytical reports to make the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.

The email address is the same as your subdomain, even if you opted to use their free plan. Should you upgrade to a paid plan, you can create a custom domain for your website and for your email.

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Event Management

Wild Apricot lets you make and share a calendar of any events you will be hosting. You could also use this to set up registration forms, process payments, and even waitlists.

Wild Apricot Pricing and Plans

Wild Apricot includes a free plan where you can have up to 50 members. If you’ve got more than that, you will need to upgrade.

In general, Wild Apricot has 7 strategies to choose from. You can pay it monthly, annually, or every two years.

The price of the plan is based on the amount of maximum members that you can have. As you increase the number of members, so does your price. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 a month.

If you Pre-pay for 1 year, you will able to save 10%. Another payment scheme is to pay 2 years ahead, which makes it possible to save 15%.

They offer competitive prices considering these include email management and website hosting. They also provide a free trial for their paid plans. Greatoutdoors/Wild Apricot

Pros and Cons

Before moving on to the final section, we’ll summarize the advantages and disadvantages of using Wild Apricot to help you decide.

Here are the Pros and Cons:

Pros

Includes templates

Tons of tutorials and videos

Offers flexibility for clubs, associations, and nonprofits

Offers a free plan

Each paid plan has a free trial

Disadvantages

User interface is a bit confusing

No membership ID on the system

Payment gateway is restricted to clients from the USA and Canada.

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Final Thoughts

If you’re searching for a platform that can help you manage your membership-based site, Wild Apricot is recommended. It was made to be used by membership associations and organizations, so the prices are not too high. They even provide a free plan and a free trial on their paid plans.

But if you are intending to use this for managing your business, it might be best to find a different platform. If you are really curious, though, it wouldn’t hurt to use their free trial.

But even if it wasn’t made for businesses, it’s still able to execute well.  You can use it to sell online courses, but you’ll need a link that will lead them to an external site. For businesses with a good deal of events, this is a great platform to operate and implement event management strategies.

Overall, Wild Apricot is a fantastic platform, particularly for organizations and associations. It gets the job done without being too expensive. If that’s not enough to convince you, you could always use their free trial to see for yourself.

FAQ Greatoutdoors/Wild Apricot

Are there any system requirements?

For Wild Apricot to work well, your resolution should have a width of 1280 pixels.

Will it work on any browser?

Yes, Wild Apricot is supported by the most popular browsers. To avoid glitches, opt for Microsoft Edge, Google Chrome, Safari, or Firefox.

Are there any tutorials to browse the software?

Yes. Wild Apricot has many videos that will help you get started. Just go to their website for a list of the tutorials and webinars.

How long does the free trial last?

Wild Apricot offers a 30-day free trial for their paid plans.

Are there any additional costs?

Wild Apricot doesn’t have extra transaction fees. You receive all the features whether you chose the paid or free plan. The only time you will pay for additional costs is when you opt for a third party payment provider for your online shop.

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