There are many businesses and communities that have membership organizations. It could be small, with only a handful of people, or extremely large, having more than 50,000 members.
Tracking all of the activities can make your head swirl. You need to check out renewals, contact information, participants, and even subscription fees. It’s a lot of work to keep track of those things.
That is where Wild Apricot comes in. It’s one of the most famous membership management software that can help you not only record and track but also build your site, and it even has some email marketing features.
In this guide, you will find out if Wild Apricot is exactly what you’ve been looking for.
Before you continue, you may want to check out this video by Capterra on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
What is Wild Apricot? How To Create Newsletters In Wild Apricot
Wild Apricot is a Canadian software company that caters to small to midsize membership organizations. Personify, a Constituent Management and Engagement platform acquired them back in 2017.
It is focused on keeping track of members so that nonprofit organizations and clubs can charge them for occasions and dues. It’s also utilised to notify them about these notifications.
It’s designed to be the solution to develop and manage a membership-based site by encouraging different applications. It’s built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Though it’s targeted at nonprofit organizations, associations, and clubs, it can be used by anyone who is looking for a software that could help them operate like a membership-based entity.
There are a number of ways to utilize Wild Apricot using its own features. They also have a setup wizard that can help their users navigate the software effortlessly. You may also contact their coaches if you need assistance.
What are the features?
Wild Apricot offers features which may be accessed by each member, regardless of their membership level. From building your website to handling and creating events, it’s easy to navigate these tasks from your dashboard.Here are some of Wild Apricot’s features.
Wild Apricot has a site and hosting features done through AWS. They provide templates and drag and drop editors that will assist you create your own website.
If you don’t have any experience making your own website, or if you don’t have sufficient budget to hire a professional, this feature is beneficial. It’s also great for those who are working under a time constraint.
You can also create your own templates, apart from the customizable themes and templates that are available.These can use the default layouts that you’ve set to your template. And to prevent confusion, your editing page will provide a green highlight to the changes that you have made to your work.
If you are using a free account, you have a free subdomain generated with the email address you registered when you signed up. However, if you would like to make your own domain name, you’ll have to upgrade your account to a paid membership.
Online Store Builder
Besides building sites, they also offer other features like the online shop and program builder.
With the online shop, you can sell both digital and physical products. You can set up the costs, discounts, and other bargains.
For physical products, you can send them straight to Wild Apricot so that they can deal with the distribution procedure. They’ll track the process inventory and payments. However, you’ll be the one to manage the logistics.
For now, the only downside for their online shop builder is that you can’t add shipping calculation tools or options to adjust the prices for certain product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This will be in sync in real-time across the site and the mobile app.
You’ll be able to access the data because it’s kept in a cloud database. To make it easy, it’s searchable, and you can use it to make membership levels and renewals customizable.
If you’re switching from another management software, you don’t need to worry about your previous membership database. Wild Apricot will enable you to import your existing database into the software.
You could also create a member’s directory using your database so other members can look at other subscriber’s profiles. How To Create Newsletters In Wild Apricot
Wild Apricot Payments and Donations
Wild Apricot can also manage online shop and member payments. Their payment gateway is easy and straightforward to use. All you need to do is create an account with AffiniPay, which is their payment processor. For the buyers, they will only need to enter their card details so their orders can be processed right away.
On top of that, website owners won’t be charged contract fees or setup fees. Though they charge processing fees, it’s pretty competitive, having just 2.9% and an additional $0.30 for each trade.
Take note, however, that the processor is available only to the Canadian and American Wild Apricot clients. Furthermore, the processing fees can be different based on where you are. Some members that are based in different countries will be charged with international processing fees.
Wild Apricot also included a donations feature since they were mainly made for institutions. You may add a donation button and have a widget for the donation drive goals and progress. The database of the contributions you obtained can also be exported.
Emails are still a great, of not, one of the best way to keep in touch with your members. Wild Apricot lets you send newsletters, invoices, reminders, and even occasion invitations through their email templates and features.
Wild Apricot gives you the choice to start from a blank canvas or use their templates. If you’re worried it will seem generic, you can customize the templates using their drag and drop editor.
You may also segment your mailing list. Throughout your member’s database, you can use it to target campaigns or handle other tasks like confirmations, reminders, or account updates.
Wild Apricot also includes open trackers and analytical reports to make the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.
The email address will be the same as your subdomain, even if you opted to use their free plan. If you upgrade to a paid plan, you may create a customized domain for your website and for your email.
Wild Apricot lets you create and share a calendar of any events you will be hosting. You could also use this to set up registration forms, process payments, and even waitlists.
Wild Apricot Pricing and Plans
The free plan allows you to have up to 50 members. If you wish to add more members, then you’ll need to upgrade.
In general, Wild Apricot has 7 strategies to choose from. You can pay it monthly, annually, or every two years.
The cost increases as you increase the amount of members. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 a month.
If you Pre-pay for 1 year, you will able to save 10%. Another payment strategy is to cover 2 years ahead, which makes it possible to save 15%.
They offer competitive prices considering these include email management and website hosting. They also provide a free trial for their paid plans. How To Create Newsletters In Wild Apricot
Pros and Cons
Before moving on to the final section, we’ll summarize the pros and cons of using Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of tutorials and videos
Offers flexibility for associations, clubs, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is restricted to customers from the USA and Canada.
If you’re looking for a platform that can help you manage your membership-based website, Wild Apricot is a good suggestion. It was made to be used by membership organizations and associations, so the prices are not too high. They even offer a free plan and a free trial on their paid plans.
However, if you’re planning to use this for handling your business, it may be best to find a different platform. If you are really curious, however, it would not hurt to use their free trial.
It is still able to execute well even if it wasn’t made for businesses You can use it to sell online courses, but you’ll need a link which will lead them to an external website. For businesses with a lot of events, this is a excellent platform to operate and implement event management strategies.
Overall, Wild Apricot is a good platform, particularly for associations and organizations. It gets the job done without being too expensive. If that’s not enough to convince you, you could always use their free trial to see for yourself.
FAQ How To Create Newsletters In Wild Apricot
Are there any system requirements?
Your resolution should have at least a width of 1280 pixels for the software to work efficiently.
Will it work on any browser?
Wild Apricot works in most browsers. For best results, use either Google Chrome, Microsoft Edge, Firefox, or Safari.
Are there any tutorials to navigate the software?
Yes. Wild Apricot offers many videos to help you get started. Just go to their website for a list of the tutorials and webinars.
How long does the free trial last?
Wild Apricot’s free trial lasts 30 days.
Are there any additional costs?
Wild Apricot doesn’t have additional transaction fees. You receive all the features whether you picked the paid or free plan. The only time you will pay for additional costs is when you opt for a third party payment provider for your online store.