There are many industries and communities which have membership organizations. It might be small, with only a few people, or extremely large, having more than 50,000 members.
Tracking all of the activities can make your head swirl. You need to check out renewals, contact details, participants, and even subscription fees. It’s plenty of work to keep tabs on those things.
That’s where Wild Apricot comes in. It’s one of the most well-known membership management software which can help you not only record and track but also build your site, and it even has some email marketing features.
In this guide, you will find out if Wild Apricot is what you’ve been looking for.
Before you continue, you may want to watch this video by Capterra on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of Wild Apricot.
What’s Wild Apricot? Is Wild Apricot A Good Choice For A Website
Wild Apricot is a Canadian software company that caters to small to medium-sized membership organizations. In 2017, they have been bought by Personify, a Constituent Management and Engagement platform.
It is focused on keeping track of members so that nonprofit organizations and clubs can charge them for events and dues. It’s also utilised to notify them about these notifications.
It’s designed to be the solution to build and manage a membership-based website by supporting different applications. It has built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Anyone can use the software. But it’s specifically designed for anyone who is looking for a software that could help them run like a membership-based entity, particularly non-profit organizations, associations, and clubs.
There are many ways to utilize Wild Apricot using its own features. They also have a setup wizard that can help their users navigate the software with ease. If you need assistance, you may even contact their coaches.
What are the features?
Wild Apricot offers features that can be accessed by each member, regardless of their membership level. Navigating these objectives is easy since you can do it from the dashboard; From building your website to managing and creating events, you will be able to keep track of everything.To give you an idea what Wild Apricot can offer, here are a few of the software’s features.
Wild Apricot has a site and hosting features done through AWS. They provide templates and drag and drop editors to assist you create your own site.
If you don’t have any experience making your own website, or if you don’t have enough budget to hire a professional, this feature is beneficial. It’s also great for those who are working under a time constraint.
You can even create your own templates, apart from the customizable themes and templates that are available.These may apply the default layouts that you’ve set to your template. And to prevent confusion, your editing page will offer a green highlight to the changes that you’ve made to your work.
If you’re using a free account, you get a free subdomain generated using the email address you registered when you signed up. However, if you want to create your own domain name, you’ll need to upgrade your account to a paid membership.
Online Store Builder
Apart from building sites, they also provide other features like the online store and app builder.
With the online store, you can sell both digital and physical goods. You may set up the prices, discounts, and other deals.
For physical products, you can send them straight to Wild Apricot so that they can handle the distribution process. They’ll monitor the process inventory and payments. However, you’ll be the one to manage the logistics.
For now, the only downside for their online store builder is that you can’t add shipping calculation tools or options to adjust the prices for certain product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This is going to be in sync in real-time across the website and the mobile app.
You will be able to access the data because it is stored in a cloud database. The data is searchable and you can even use it to make membership levels and renewals customizable, to make the process simpler.
You also don’t need to worry about your previous membership database if you’re switching from another management software. Wild Apricot will let you import your current database into the software.
You could also create a member’s directory with your database so other members can look at other subscriber’s profiles. Is Wild Apricot A Good Choice For A Website
Wild Apricot Payments and Donations
Wild Apricot can also manage online shop and member payments. Their payment gateway is easy and simple to use. All you need to do is create an account with AffiniPay, which is their payment processor. For the buyers, they will only have to enter their card details so their orders can be processed right away.
On top of that, site owners won’t be charged contract fees or setup fees. Though they charge processing fees, it’s pretty competitive, having only 2.9% and an additional $0.30 for every transaction.
Take note, however, that the processor is available only to the Canadian and American Wild Apricot clients. Furthermore, the processing fees can be different depending on where you are. There are international processing fees for members that are based in different countries.
Wild Apricot also added a donations feature since they were mainly created for nonprofit. You may add a donation button and have a widget for the donation drive objectives and progress. The database of the donations you obtained is also exported.
There’s no better means of keeping in touch with your members than through emails. Wild Apricot enables you to send newsletters, invoices, reminders, and even event invitations through their email templates and features.
If you prefer to start your work using a blank canvas, Wild Apricot also gives you that option. If you’re worried it will seem generic, you can customize the templates utilizing their drag and drop editor.
You may also segment your mailing list. You can use your member’s database for targeting campaigns and to manage other tasks such as confirmations, reminders, or account updates.
Wild Apricot also includes open trackers and analytical reports to make the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.
The email address is the same as your subdomain, even if you opted to use their free plan. Should you upgrade to a paid plan, you can create a customized domain for your site and for your email.
To help you manage your members before and during events, you can make and share calendar invites for your upcoming events. You could also use this to set up registration forms, process payments, and even waitlists.
Wild Apricot Pricing and Plans
The free plan allows you to have up to 50 members. If you wish to add more members, then you will need to upgrade.
Overall, Wild Apricot has 7 strategies to select from. You can pay it annually or every 2 years.
The price of the plan is based on the amount of maximum members that you can have. As you increase the number of members, so does your price. For starters, their Personal Plan can accommodate up to 100 members for $40 per month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 per month.
If you Pre-pay for 1 year, you will able to save 10%. Another payment scheme is to pay 2 years ahead, which helps you save 15%.
They offer competitive prices considering that these include email management and website hosting. They also provide a free trial for their paid plans. Is Wild Apricot A Good Choice For A Website
Pros and Cons
Before continuing on to the final section, we will summarize the advantages and disadvantages of utilizing Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of tutorials and videos
Offers flexibility for clubs, associations, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is restricted to customers from the USA and Canada.
If you’re searching for a platform that can help you manage your membership-based site, Wild Apricot is a good suggestion. It was made to be used by membership associations and organizations, so the prices are not too high. They even provide a free plan and a free trial on their paid plans.
But if you’re planning to use this for managing your business, it may be best to find a different platform. If you’re really curious, however, it wouldn’t hurt to use their free trial.
But even if it was not made for businesses, it is still able to execute well. You can use it to sell online courses, but you’ll need a link that will lead them to an outside website. For businesses that have a good deal of events, this is a great platform to operate and execute event management strategies.
Overall, Wild Apricot is a fantastic platform, especially for associations and organizations. It gets the job done without being too pricey. If that is not enough to convince you, you can always use their free trial to see for yourself.
FAQ Is Wild Apricot A Good Choice For A Website
Are there any system requirements?
For Wild Apricot to work well, your resolution screen should have a width of 1280 pixels.
Will it work on any browser?
Wild Apricot works in a lot of browsers. For best results, use either Google Chrome, Microsoft Edge, Firefox, or Safari.
Are there any tutorials to navigate the software?
Yes. Wild Apricot offers many videos to help you get started. Just go to their site to get a list of the webinars and tutorials.
How long does the free trial last?
Wild Apricot offers a 30-day free trial for their paid plans.
Are there any additional costs?
Wild Apricot does not have additional transaction fees. You get all the features whether you picked the paid or free plan. The only time you will pay for extra costs is when you use a third-party payment provider for your online store.