There are numerous industries and communities that have membership organizations. It could be small, having only a handful of people, or extremely large, having more than 50,000 members.
Tracking all the activities can make your head swirl. You need to check out renewals, contact details, participants, and even membership fees. It’s a lot of work to keep tabs on those things.
That’s where Wild Apricot comes in. It’s one of the most well-known membership management softwares that can help you record and track. Not only that, it has email marketing features and it can even help you build your site.
In this guide, you will find out if Wild Apricot is what you’ve been on the lookout for.
Before you continue, you may want to watch this video by Capterra on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
What is Wild Apricot? Mailchimp Integration With Wild Apricot
Wild Apricot is a Canadian software company that caters to small to medium-sized membership organizations. In 2017, they have been bought by Personify, a Constituent Management and Engagement platform.
It’s focused on keeping track of members so that nonprofit organizations and clubs can charge them for events and dues. It’s also used to inform them about these notifications.
It’s intended to be the solution to build and manage a membership-based site by encouraging different applications. It has built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Anyone can use the software. But it’s specifically designed for anyone who is looking for a software that could help them operate like a membership-based entity, particularly non-profit organizations, associations, and clubs.
There are a number of ways to utilize Wild Apricot using its own features. They also have a setup wizard that could help their users navigate the software effortlessly. If you need assistance, you can aslo contact their coaches.
What are the features?
Wild Apricot offers features that may be accessed by every member, regardless of their membership level. From building your website to managing and creating events, it’s easy to navigate these objectives from your dashboard.To give you an idea what Wild Apricot can offer, here are a few of the software’s features.
Wild Apricot has a site and hosting features done through AWS. To assist in creating your own site, they also offer drag and drop editors as well as templates.
If you do not have any experience making your own website, or if you don’t have enough budget to hire an expert, this feature is helpful. It’s also perfect for those people who are working under a time constraint.
You can also create your own templates, aside from the customizable themes and templates that are available.You can even use the customized layouts as a theme and set it as your template. And to avoid confusion, your editing page will offer a green highlight to the changes that you’ve made to your work.
If you’re using a free account, you have a free subdomain generated using the email address you registered when you signed up. You will need to avail for a paid membership account if you want to create your own domain name.
Online Store Builder
Apart from building sites, they also offer other features like the online store and app builder.
With the online store, you can sell both digital and physical products. You may set up the prices, discounts, and other deals.
For physical products, you can send them straight to Wild Apricot so that they can deal with the distribution process. They’ll monitor the process payments and inventory. However, you will be the one to deal with the logistics.
For now, the only downside for their online store builder is that you can not add shipping calculation tools or options to adjust the costs for specific product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This will be in sync in real time across the site and the mobile app.
You’ll be able to access the information since it is kept in a cloud database. The data is searchable and you can even use it to make membership levels and renewals customizable, to make the process simpler.
If you are switching from another management service, you do not need to worry about your old membership database. Wild Apricot will let you import your existing database into the software.
You can even create a member’s directory using your database so other members can look at other subscriber’s profiles. Mailchimp Integration With Wild Apricot
Wild Apricot Payments and Donations
Wild Apricot can also handle online shop and member payments. Their payment gateway is easy and straightforward to use. All you need to do is create an account with AffiniPay, which is their payment processor. On the other hand, buyers will only have to enter their card details for their orders to be processed.
In addition to that, website owners won’t be charged contract fees or setup fees. Though they charge processing fees, it’s pretty competitive, having only 2.9% and an additional $0.30 for each transaction.
Take note, however, that the processor is available only to the American and Canadian Wild Apricot clients. Furthermore, the processing fees can be different depending on where you’re. There are international processing fees for members that are based in different countries.
Since Wild Apricot was mainly made for nonprofit associations, Wild Apricot added a donations feature. You may add a donation button and have a widget for the donation drive goals and progress. The database of the donations you obtained is also exported.
Emails are still a great, of not, one of the best means to keep in contact with your members. Wild Apricot enables you to send newsletters, invoices, reminders, and even occasion invitations through their email templates and features.
If you prefer to start your work using a blank canvas, Wild Apricot also gives you that option. If you’re worried it will look generic, you can customize the templates utilizing their drag and drop editor.
You may also segment your mailing list. Through your member’s database, you may use it to target campaigns or handle other tasks like confirmations, reminders, or account upgrades.
Wild Apricot also includes open trackers and analytical reports to get the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.
Even if you’re using a free plan, your email address is the same as your subdomain. If you upgrade to a paid plan, you may create a customized domain for your site and for your email.
To help you manage your members before and during events, you can create and share calendar invites for your upcoming events. You can also use this to set up registration forms, process payments, as well as waitlists.
Wild Apricot Pricing and Plans
Wild Apricot has a free plan where you can have up to 50 members. If you have more than that, you’ll need to upgrade.
In general, Wild Apricot has 7 strategies to select from. You can pay it annually or every 2 years.
The price of the plan is based on the amount of maximum members that you can have. As you increase the number of members, so does your price. For starters, their Personal Plan can accommodate up to 100 members for $40 per month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 per month.
If you Pre-pay for 1 year, you will able to save 10%. Another payment scheme is to pay 2 years ahead, which makes it possible to save 15%.
They offer competitive prices considering that these include email management and website hosting. They also offer a free trial for their paid plans. Mailchimp Integration With Wild Apricot
Pros and Cons
Before moving on to the final section, we’ll summarize the advantages and disadvantages of using Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of tutorials and videos
Offers flexibility for associations, clubs, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is limited to customers from the USA and Canada.
If you’re looking for a platform that can help you manage your membership-based website, Wild Apricot is a good suggestion. It was created to be used by membership organizations and associations, so the prices are not too high. They even offer a free plan and a free trial on their paid plans.
But if you are planning to use this for managing your business, it may be best to look for a different platform. If you are really curious, though, it wouldn’t hurt to use their free trial.
But even if it wasn’t made for businesses, it is still able to perform well. You can use it to sell online classes, but you’ll need a link which will lead them to an external website. For businesses with a lot of events, this is a great platform to operate and execute event management strategies.
Overall, Wild Apricot is a good platform, particularly for organizations and associations. It gets the job done without being too pricey. If that’s not enough to convince you, you could always use their free trial to see for yourself.
FAQ Mailchimp Integration With Wild Apricot
Are there any system requirements?
For Wild Apricot to work well, your resolution should have a width of 1280 pixels.
Will it work on any browser?
Wild Apricot works in a lot of browsers. For best results, use either Google Chrome, Microsoft Edge, Firefox, or Safari.
Are there any tutorials to browse the software?
Yes. Wild Apricot offers many videos to help you get started. Just go to their website for a list of the tutorials and webinars.
How long does the free trial last?
Wild Apricot offers a 30-day free trial for their paid plans.
Are there additional costs?
Wild Apricot does not have additional transaction fees. You receive all the features whether you picked the paid or free plan. The only time you will pay for extra costs is when you use a third-party payment provider for your online store.