Personify Vs Wild Apricot

Wild-apricot-review

There are numerous industries and communities which have membership organizations. It could be small, having only a handful of people, or extremely large, having more than 50,000 members.

Tracking all the activities can make your head swirl. You need to check out renewals, contact details, participants, and even subscription fees. It’s a lot of work to keep tabs on these things.

That is where Wild Apricot comes in. It is one of the most famous membership management softwares which can help you track and record. Not only that, it has email marketing features and it can even help you build your website.

In this guide, you’ll learn if Wild Apricot is what you’ve been on the lookout for.

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Before you continue, you may want to check out this video by Capterra on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.

What is Wild Apricot? Personify Vs Wild Apricot

Wild Apricot is a Canadian software company that caters to small to medium-sized membership organizations. Personify, a Constituent Management and Engagement platform acquired them back in 2017.

It is focused on keeping track of members so that nonprofit organizations and clubs can charge them for events and dues. It’s also utilised to inform them about these notifications.

It’s designed to be the solution to build and manage a membership-based website by encouraging different applications. It’s built-in financial reporting and email marketing tools.

Who can use Wild Apricot?

Anyone can use the software. But it’s specifically designed for anyone who is looking for a software that could help them operate like a membership-based entity, particularly non-profit organizations, associations, and clubs.

There are many ways to utilize Wild Apricot using its own features. They also have a setup wizard that could help their users navigate the software with ease. You can also contact their trainers if you need assistance.

What are the features?

Wild Apricot offers features which may be accessed by every member, irrespective of their membership level. Navigating these objectives is easy since you can do it from the dashboard; From building your site to managing and creating events, you will be able to keep track of everything.To give you an idea what Wild Apricot can offer, below are a few of the software’s features.

Personify Vs Wild Apricot

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Website Builder

Wild Apricot has a site and hosting features done through AWS. They offer templates and drag and drop editors to assist you create your own website.

This is beneficial if you don’t have any experience making your own website or if you do not have enough budget to hire an expert. It’s also great for those who are working under a time constraint.

You can even create your own templates, aside from the customizable themes and templates that are available.These may apply the default layouts that you’ve set to your template. And to prevent confusion, your editing page will offer a green highlight to the changes that you’ve made to your work.

If you’re using a free account, you get a free subdomain generated using the email address you registered when you signed up. You’ll need to avail for a paid membership account if you would like to create your own domain name.

Online Store Builder

Apart from building sites, they also offer other features like the online shop and program builder.

With the online shop, you can sell both digital and physical products. You may set up the prices, discounts, and other deals.

For physical products, you can send them directly to Wild Apricot so they can deal with the distribution process. They will track the process inventory and payments. However, you’ll be the one to deal with the logistics.

For now, the only downside for their online store builder is that you can’t add shipping calculation tools or options to adjust the prices for certain product variants.

Membership Information Storage

Members will be able to access their profiles to update any changes. This will be in sync in real time across the website and the mobile program.

You’ll be able to access the information since it’s stored in a cloud database. The data is searchable and you can even use it to make membership levels and renewals customizable, to make the process simpler.

You also do not need to worry about your old membership database if you’re switching from another management software. Wild Apricot will enable you to import your existing database into the program.

You can also create a member’s directory using your database so other members can look at other subscriber’s profiles. Personify Vs Wild Apricot

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Wild Apricot Payments and Donations

Wild Apricot can also handle online shop and member payments. Their payment gateway is easy and straightforward to use. All you need to do is create an account with AffiniPay, which is their payment processor. On the other hand, buyers will just have to enter their card details for their orders to be processed.

In addition to that, website owners won’t be billed contract fees or setup fees. Though they charge processing fees, it’s pretty competitive, having just 2.9 percent and an additional $0.30 for each transaction.

Take note, however, that the processor is available only to the American and Canadian Wild Apricot clients. Furthermore, the processing fees can differ based on where you are. Some members who are based in other countries will be charged with international processing fees.

Wild Apricot also included a donations feature since they were mainly made for institutions. You may add a donation button and have a widget for the donation drive objectives and progress. The database of the donations you received is also exported.

Email Marketing

There’s no better means of keeping in touch with your members than through emails. Wild Apricot lets you send newsletters, invoices, reminders, and even occasion invitations through their email templates and features.

If you prefer to start your work using a blank canvas, Wild Apricot also gives you that choice. If you’re worried it will seem generic, you can customize the templates using their drag and drop editor.

You may also segment your mailing list. Through your member’s database, you may use it to target campaigns or manage other tasks like confirmations, reminders, or account upgrades.

If you’re looking for metrics, Wild Apricot includes open trackers and analytical reports to make the most out of the feature.

Even if you’re using a free plan, your email address is the same as your subdomain. If you upgrade to a paid plan, you may create a custom domain for your site and for your email.

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Event Management

To help you manage your members before and during events, you can make and share calendar invites for your upcoming events. You can also use this to set up registration forms, process payments, as well as waitlists.

Wild Apricot Pricing and Plans

Wild Apricot includes a free plan where you can have up to 50 members. If you’ve got more than that, you will need to upgrade.

In general, Wild Apricot has 7 plans to select from. You can pay it monthly, annually, or every two years.

The cost of the plan is based on the amount of maximum members that you can have. As you increase the number of members, so does your price. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 a month.

If you Pre-pay for 1 year, you will able to save 10%. Another payment strategy is to cover 2 years ahead, which makes it possible to save 15%.

They offer competitive prices considering these include email management and website hosting. They also provide a free trial for their paid plans. Personify Vs Wild Apricot

Pros and Cons

Before moving on to the final section, we will summarize the advantages and disadvantages of using Wild Apricot to help you decide.

Here are the Pros and Cons:

Pros

Includes templates

Tons of videos and tutorials

Offers flexibility for associations, clubs, and nonprofits

Offers a free plan

Each paid plan has a free trial

Cons

User interface is a bit confusing

No membership ID on the system

Payment gateway is limited to clients from the USA and Canada.

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Final Thoughts

If you’re searching for a platform that can help you manage your membership-based website, Wild Apricot is recommended. It was created to be used by membership organizations and associations, so the prices are not too high. They even provide a free plan and a free trial on their paid plans.

But if you’re intending to use this for managing your business, it may be best to find a different platform. If you’re really curious, though, it would not hurt to use their free trial.

But even if it was not made for businesses, it is still able to perform well.  You can use it to sell online classes, but you will need a link which will lead them to an outside site. For businesses with a lot of occasions, this is a great platform to operate and implement event management strategies.

Overall, Wild Apricot is a fantastic platform, especially for organizations and associations. It gets the job done without being too expensive. If that is not enough to convince you, you could always use their free trial to see for yourself.

FAQ Personify Vs Wild Apricot

Are there any system requirements?

For Wild Apricot to work well, your resolution screen should have a width of 1280 pixels.

Will it work on any browser?

Wild Apricot works in a lot of browsers. For best results, use either Google Chrome, Microsoft Edge, Firefox, or Safari.

Are there any tutorials to browse the software?

Yes. Wild Apricot has many videos that will help you get started. Just go to their site for a list of the tutorials and webinars.

How long does the free trial last?

Wild Apricot’s free trial is only 30 days.

Are there any additional costs?

Wild Apricot doesn’t have extra transaction fees. You get all the features whether you picked the paid or free plan. The only time you will pay for extra costs is when you opt for a third party payment provider for your online store.

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