There are numerous industries and communities that have membership organizations. It might be small, with only a handful of individuals, or extremely large, having more than 50,000 members.
Tracking all the activities can make your head swirl. You need to check out renewals, contact information, participants, and even membership fees. It’s plenty of work to keep track of those things.
That is where Wild Apricot comes in. It’s one of the most well-known membership management softwares that can help you track and record. Not only that, it has email marketing features and it can even help you build your site.
In this guide, you’ll learn if Wild Apricot is what you’ve been on the lookout for.
Before you go on, you may want to check out this video by Capterra on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of Wild Apricot.
What is Wild Apricot? Pros Cons Wild Apricot Clubexpress
Wild Apricot is a Canadian software company that caters to small to medium-sized membership organizations. Personify, a Constituent Management and Engagement platform acquired them back in 2017.
It is focused on keeping track of members so that nonprofit organizations and clubs can charge them for occasions and dues. It’s also utilised to notify them about these notifications.
It’s intended to be the solution to build and manage a membership-based site by supporting different applications. It has built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Anyone can use the software. But it’s specifically designed for anyone who is searching for a software that could help them operate like a membership-based entity, particularly non-profit organizations, associations, and clubs.
There are many ways to utilize Wild Apricot using its own features. They also have a setup wizard that could help their users navigate the software effortlessly. If you require assistance, you may even contact their coaches.
What are the features?
Wild Apricot offers features that may be accessed by each member, irrespective of their membership level. Navigating these tasks is easy since you can do it from your dashboard; From building your site to handling and creating events, you will be able to keep track of everything.Below are some of Wild Apricot’s features.
Wild Apricot has a site and hosting features done through AWS. To help in creating your own website, they also provide drag and drop editors as well as templates.
This is very helpful if you do not have any experience making your own website or if you do not have sufficient budget to hire a professional. It’s also great for those people who are working under a time constraint.
You can even create your own templates, apart from the customizable themes and templates that are available.These can apply the default layouts that you’ve set to your template. And to prevent confusion, your editing page will provide a green highlight to the changes that you’ve made to your work.
If you’re using a free account, you have a free subdomain generated using the email address you registered when you signed up. You’ll need to avail for a paid membership account if you would like to create your own domain name.
Online Store Builder
Besides building sites, they also provide other features such as the online store and app builder.
With the online store, you can sell both digital and physical goods. You can set up the costs, discounts, and other deals.
For physical products, you can send them directly to Wild Apricot so that they can handle the distribution procedure. They will monitor the process payments and inventory. However, you will be the one to deal with the logistics.
For now, the only downside for their online store builder is that you can not add shipping calculation tools or options to adjust the costs for specific product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This is going to be in sync in real-time across the site and the mobile app.
You’ll be able to access the information because it is stored in a cloud database. The data is searchable and you can even use it to make membership levels and renewals customizable, to make the process easier.
You also do not need to worry about your old membership database if you’re switching from another management software. Wild Apricot will let you import your existing database into the software.
You can also create a member’s directory with your database so other members can look at other subscriber’s profiles. Pros Cons Wild Apricot Clubexpress
Wild Apricot Payments and Donations
Wild Apricot can also manage online shop and member payments. Their payment gateway is easy and straightforward to use. All you will need to do is create an account with AffiniPay, which is their payment processor. On the other hand, buyers will only need to enter their card details for their orders to be processed.
In addition to that, site owners won’t be charged contract fees or setup fees. Though they charge processing fees, it’s pretty competitive, having only 2.9 percent and an additional $0.30 for each trade.
Take note, though, that the processor is available only to the American and Canadian Wild Apricot clients. Furthermore, the processing fees can differ based on where you are. There are international processing fees for members that are based in different countries.
Since Wild Apricot was mainly made for nonprofit associations, Wild Apricot added a donations feature. You can add a donation button and have a widget for the donation drive objectives and progress. The database of the donations you obtained can also be exported.
Emails are still a great, of not, one of the best means to keep in contact with your members. Wild Apricot lets you send newsletters, invoices, reminders, and even occasion invitations through their email templates and features.
Wild Apricot gives you the choice to start from a blank canvas or use their templates. If you’re worried that it will look generic, you can customize the templates utilizing their drag and drop editor.
You can also segment your mailing list. Through your member’s database, you can use it to target campaigns or handle other tasks such as confirmations, reminders, or account updates.
If you’re looking for metrics, Wild Apricot includes open trackers and analytical reports to get the most out of this feature.
Even if you’re using a free plan, your email address is the same as your subdomain. Should you upgrade to a paid plan, you may create a customized domain for your website and for your email.
To help you manage your members before and during events, you can make and share calendar invites for your upcoming events. You could also use this to set up registration forms, process payments, and even waitlists.
Wild Apricot Pricing and Plans
The free plan allows you to have up to 50 members. If you wish to add more members, then you’ll need to upgrade.
Overall, Wild Apricot has 7 strategies to select from. It is possible to pay it annually or every 2 years.
The price increases as you increase the number of members. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 a month.
If you Pre-pay for 1 year, you will able to save 10%. Another payment strategy is to pay 2 years ahead, which helps you save 15%.
They offer competitive prices considering that these include email management and website hosting. They also offer a free trial for their paid plans. Pros Cons Wild Apricot Clubexpress
Pros and Cons
Before continuing on to the final section, we’ll summarize the pros and cons of utilizing Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of videos and tutorials
Offers flexibility for associations, clubs, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is restricted to customers from the USA and Canada.
If you’re looking for a platform that can help you manage your membership-based site, Wild Apricot is recommended. It was made to be used by membership associations and organizations, so the prices are not too high. They even offer a free plan and a free trial on their paid plans.
However, if you are planning to use this for handling your business, it might be best to look for a different platform. If you are really curious, however, it would not hurt to use their free trial.
But even if it was not made for businesses, it’s still able to execute well. You can use it to sell online classes, but you’ll need a link which will lead them to an outside website. For businesses with a lot of occasions, this is a great platform to operate and execute event management strategies.
Overall, Wild Apricot is a fantastic platform, particularly for organizations and associations. It gets the job done without being too expensive. If that’s not enough to convince you, you could always use their free trial to see for yourself.
FAQ Pros Cons Wild Apricot Clubexpress
Are there any system requirements?
For Wild Apricot to work well, your resolution should have a width of 1280 pixels.
Will it work on any browser?
Wild Apricot works in most browsers. For best results, use either Google Chrome, Microsoft Edge, Firefox, or Safari.
Are there any tutorials to browse the software?
Yes. Wild Apricot has many videos to help you get started. Just go to their website for a list of the tutorials and webinars.
How long does the free trial last?
Wild Apricot offers a 30-day free trial for their paid plans.
Are there any additional costs?
Wild Apricot doesn’t have extra transaction fees. You get all the features whether you chose the paid or free plan. The only time you will pay for extra costs is when you use a third-party payment provider for your online store.