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There are numerous industries and communities that have membership organizations. It could be small, having only a few people, or extremely large, having more than 50,000 members.

Tracking all of the activities can make your head swirl. You need to check out renewals, contact details, participants, and even membership fees. It’s plenty of work to keep track of those things.

That’s where Wild Apricot comes in. It is one of the most well-known membership management softwares that can help you track and record. Not only that, it has email marketing features and it can even help you build your website.

In this guide, you’ll learn if Wild Apricot is what you have been on the lookout for.

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Before you continue, you may want to check out this video by Capterra on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.

What is Wild Apricot? Site By Wild Apricot

Wild Apricot is a Canadian software company that caters to small to medium-sized membership organizations. Personify, a Constituent Management and Engagement platform acquired them back in 2017.

It’s focused on keeping track of members so that nonprofit organizations and clubs can bill them for occasions and dues. It’s also used to notify them about these notifications.

It’s intended to be the solution to build and manage a membership-based website by encouraging different applications. It has built-in financial reporting and email marketing tools.

Who can use Wild Apricot?

Although it’s targeted at nonprofit organizations, associations, and clubs, it can be used by anyone who’s looking for a software that can help them run like a membership-based entity.

There are a number of ways to run Wild Apricot using its features. They also have a setup wizard that could help their users navigate the software with ease. You can also contact their trainers if you need assistance.

What are the features?

Wild Apricot offers features which may be accessed by every member, irrespective of their membership level. Navigating these objectives is easy since you can do it from your dashboard; From building your site to handling and creating events, you will be able to keep track of everything.To give you an idea what Wild Apricot can offer, here are a few of the software’s features.

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Website Builder

Wild Apricot has a website and hosting features done through AWS. To assist in creating your own site, they also provide drag and drop editors as well as templates.

This is very helpful if you do not have any experience making your own website or if you do not have enough budget to hire a professional. It’s also great for those who are working under a time constraint.

You can also create your own templates, apart from the customizable themes and templates that are available.You can even apply the customized layouts as a theme and set it as your template. And to avoid confusion, your editing page will offer a green highlight to the changes that you have made to your work.

If you are using a free account, you get a free subdomain generated using the email address you registered when you signed up. You’ll need to avail for a paid membership account if you would like to make your own domain name.

Online Store Builder

Besides building websites, they also provide other features like the online store and program builder.

With the online store, you can sell both digital and physical goods. You may set up the prices, discounts, and other bargains.

For physical products, you can send them directly to Wild Apricot so they can handle the distribution process. They will track the process payments and inventory. However, you will be the one to manage the logistics.

For now, the only downside for their online shop builder is that you can not add shipping calculation tools or options to adjust the prices for certain product variants.

Membership Information Storage

Members will be able to access their profiles to update any changes. This is going to be in sync in real time across the website and the mobile app.

You will be able to access the data because it’s stored in a cloud database. The data is searchable and you can even use it to make membership levels and renewals customizable, to make the process simpler.

If you’re switching from a different management service, you do not need to worry about your old membership database. Wild Apricot will enable you to import your current database into the program.

You can also make a member’s directory with your database so other members can look at other subscriber’s profiles. Site By Wild Apricot

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Wild Apricot Payments and Donations

Wild Apricot can also manage online shop and member payments. Their payment gateway is easy and simple to use. All you will need to do is create an account with AffiniPay, which is their payment processor. For the buyers, they will just have to enter their card details so their orders can be processed right away.

On top of that, website owners won’t be charged contract fees or setup fees. Though they charge processing fees, it is pretty competitive, having just 2.9% and an additional $0.30 for every trade.

Take note, though, that the processor is available only to the American and Canadian Wild Apricot clients. Furthermore, the processing fees can be different depending on where you’re. There are international processing fees for members who are based in other countries.

Since Wild Apricot was mainly created for nonprofit institutions, Wild Apricot included a donations feature. You can add a donation button and have a widget for the donation drive objectives and progress. The database of the donations you received is also exported.

Email Marketing

There’s no better means of keeping in touch with your members than through emails. Wild Apricot enables you to send newsletters, invoices, reminders, and even event invitations through their email features and templates.

Wild Apricot gives you the option to begin from a blank canvas or use their templates. If you’re worried that it will seem generic, you can customize the templates using their drag and drop editor.

You can also segment your mailing list. Through your member’s database, you can use it to target campaigns or manage other tasks such as confirmations, reminders, or account updates.

Wild Apricot also includes open trackers and analytical reports to make the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.

The email address is the same as your subdomain, even if you opted to use their free plan. Should you upgrade to a paid plan, you may create a custom domain for your site and for your email.

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Event Management

Wild Apricot lets you create and share a calendar of any events you will be hosting. You could also use this to set up registration forms, process payments, and even waitlists.

Wild Apricot Pricing and Plans

The free plan allows you to have up to 50 members. If you wish to add more members, then you’ll need to upgrade.

In general, Wild Apricot has 7 strategies to select from. You can pay it annually or every 2 years.

The cost of the plan is based on the amount of maximum members that you can have. As you increase the number of members, so does your price. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 a month.

If you Pre-pay for 1 year, you will able to save 10%. Another payment strategy is to pay 2 years ahead, which helps you save 15%.

They offer competitive prices considering that these include email management and website hosting. They also provide a free trial for their paid plans. Site By Wild Apricot

Pros and Cons

Before moving on to the final section, we’ll summarize the pros and cons of utilizing Wild Apricot to help you decide.

Here are the Pros and Cons:

Advantages

Includes templates

Tons of tutorials and videos

Offers flexibility for clubs, associations, and nonprofits

Offers a free plan

Each paid plan has a free trial

Disadvantages

User interface is a bit confusing

No membership ID on the system

Payment gateway is restricted to clients from the USA and Canada.

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Final Thoughts

If you’re looking for a platform that can help you manage your membership-based site, Wild Apricot is recommended. It was created to be used by membership associations and organizations, so the prices are not too high. They even provide a free plan and a free trial on their paid plans.

However, if you are intending to use this for managing your business, it might be best to find a different platform. If you’re really curious, however, it wouldn’t hurt to use their free trial.

But even if it wasn’t made for businesses, it is still able to perform well.  You can use it to sell online courses, but you’ll need a link which will lead them to an outside website. For businesses that have a lot of occasions, this is a excellent platform to operate and implement event management strategies.

Overall, Wild Apricot is a good platform, especially for associations and organizations. It gets the job done without being too pricey. If that’s not enough to convince you, you could always use their free trial to see for yourself.

FAQ Site By Wild Apricot

Are there any system requirements?

Your resolution screen should have at least a width of 1280 pixels for the software to work efficiently.

Will it work on any browser?

Wild Apricot works in a lot of browsers. For best results, use either Google Chrome, Microsoft Edge, Firefox, or Safari.

Are there any tutorials to navigate the software?

Yes. Wild Apricot offers many videos that will help you get started. Just go to their website for a list of the webinars and tutorials.

How long does the free trial last?

Wild Apricot offers a 30-day free trial for their paid plans.

Are there additional costs?

Wild Apricot doesn’t have additional transaction fees. You receive all the features whether you chose the paid or free plan. The only time you will pay for additional costs is when you opt for a third-party payment provider for your online store.

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