There are numerous industries and communities which have membership organizations. It might be small, having only a few individuals, or extremely large, having more than 50,000 members.
Tracking all the activities can make your head swirl. You need to check out renewals, contact information, participants, and even subscription fees. It’s plenty of work to keep tabs on those things.
That is where Wild Apricot comes in. It is one of the most well-known membership management software which can help you not only track and record but also build your website, and it even has some email marketing features.
In this guide, you’ll find out if Wild Apricot is what you have been looking for.
Before you continue, you may want to check out this video by Capterra on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of Wild Apricot.
What’s Wild Apricot? Square Wild Apricot
Wild Apricot is a Canadian software company that caters to small to midsize membership organizations. In 2017, they have been bought by Personify, a Constituent Management and Engagement platform.
It is focused on keeping track of members so that nonprofit organizations and clubs can bill them for events and dues. It’s also used to notify them about these notifications.
It’s intended to be the solution to build and manage a membership-based website by supporting different applications. It has built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Though it’s targeted at nonprofit organizations, associations, and clubs, it may be used by anyone who is searching for a software that can help them run like a membership-based entity.
There are a number of ways to run Wild Apricot using its own features. They also have a setup wizard that could help their users navigate the software with ease. You may also contact their trainers if you require assistance.
What are the features?
Wild Apricot offers features which can be accessed by each member, regardless of their membership level. From building your website to handling and creating events, it’s easy to navigate these tasks from the dashboard.Here are some of Wild Apricot’s features.
Wild Apricot has a site and hosting features done through AWS. To help in creating your own website, they also offer drag and drop editors as well as templates.
This is beneficial if you do not have any experience making your own website or if you don’t have enough budget to hire a professional. It’s also perfect for those people who are working under a time constraint.
Aside from the customizable themes and templates available, you can even create your own templates.These can apply the default layouts that you have set to your template. And to avoid confusion, your editing page will offer a green highlight to the changes that you’ve made to your work.
If you are using a free account, you get a free subdomain generated with the email address you registered when you signed up. However, if you would like to create your own domain name, you will need to upgrade your account to a paid membership.
Online Store Builder
Besides building sites, they also provide other features such as the online store and app builder.
With the online store, you can sell both digital and physical products. You can set up the prices, discounts, and other bargains.
For physical products, you can send them straight to Wild Apricot so they can handle the distribution process. They will track the process payments and inventory. However, you will be the one to manage the logistics.
For now, the only downside for their online store builder is that you can’t add shipping calculation tools or options to adjust the prices for certain product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This will be in sync in real time across the site and the mobile app.
You will be able to access the information since it is stored in a cloud database. To make it simple, it is searchable, and you can use it to make membership levels and renewals customizable.
If you’re switching from another management service, you don’t need to worry about your old membership database. Wild Apricot will enable you to import your current database into the software.
You can also create a member’s directory using your database so other members can look at other subscriber’s profiles. Square Wild Apricot
Wild Apricot Payments and Donations
Wild Apricot can also manage online shop and member payments. Their payment gateway is easy and simple to use. All you will need to do is create an account with AffiniPay, which is their payment processor. On the other hand, buyers will just need to enter their card details for their orders to be processed.
On top of that, site owners won’t be billed contract fees or setup fees. Although they charge processing fees, it’s pretty competitive, having just 2.9% and an additional $0.30 for each transaction.
Take note, however, that the processor is available only to the American and Canadian Wild Apricot clients. Furthermore, the processing fees can differ depending on where you are. There are international processing fees for members who are based in different countries.
Wild Apricot also included a donations feature since they were mainly created for institutions. You may add a donation button and have a widget for the donation drive goals and progress. The database of the donations you obtained can also be exported.
There’s no better way of keeping in touch with your members than through emails. Wild Apricot lets you send newsletters, invoices, reminders, and even occasion invitations through their email templates and features.
Wild Apricot gives you the choice to start from a blank canvas or use their templates. If you’re worried it will look generic, you can customize the templates using their drag and drop editor.
You may also segment your mailing list. Throughout your member’s database, you can use it to target campaigns or manage other tasks such as confirmations, reminders, or account updates.
If you’re looking for metrics, Wild Apricot includes open trackers and analytical reports to get the most out of this feature.
Even if you’re using a free plan, your email address will be the same as your subdomain. Should you upgrade to a paid plan, you can create a custom domain for your site and for your email.
To help you manage your members before and during events, you can create and share calendar invites for your upcoming events. You can also use this to set up registration forms, process payments, as well as waitlists.
Wild Apricot Pricing and Plans
Wild Apricot includes a free plan where you could have up to 50 members. If you’ve got more than that, you will need to upgrade.
Overall, Wild Apricot has 7 strategies to choose from. It is possibles to pay it monthly, annually, or every two years.
The price of the plan is based on the amount of maximum members that you can have. As you increase the number of members, so does your price. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 per month.
If you Pre-pay for 1 year, you’ll able to save 10%. Another payment strategy is to pay 2 years ahead, which helps you save 15%.
They offer competitive prices considering that these include email management and website hosting. They also provide a free trial for their paid plans. Square Wild Apricot
Pros and Cons
Before moving on to the last section, we will summarize the advantages and disadvantages of using Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of tutorials and videos
Offers flexibility for clubs, associations, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is limited to clients from the USA and Canada.
If you’re looking for a platform that can help you manage your membership-based site, Wild Apricot is recommended. It was made to be used by membership organizations and associations, so the prices are not too high. They even offer a free plan and a free trial on their paid plans.
But if you are intending to use this for managing your business, it might be best to look for a different platform. If you’re really curious, however, it wouldn’t hurt to use their free trial.
But even if it wasn’t made for businesses, it’s still able to execute well. You can use it to sell online classes, but you will need a link that will lead them to an external website. For businesses that have a lot of occasions, this is a great platform to operate and implement event management strategies.
Overall, Wild Apricot is a good platform, particularly for associations and organizations. It gets the job done without being too pricey. If that is not enough to convince you, you can always use their free trial to see for yourself.
FAQ Square Wild Apricot
Are there any system requirements?
Your resolution should have at least a width of 1280 pixels for the software to work efficiently.
Will it work on any browser?
Wild Apricot works in a lot of browsers. For best results, use either Google Chrome, Microsoft Edge, Firefox, or Safari.
Are there any tutorials to browse the software?
Yes. Wild Apricot offers many videos to help you get started. Just go to their site for a list of the tutorials and webinars.
How long does the free trial last?
Wild Apricot offers a 30-day free trial for their paid plans.
Are there additional costs?
Wild Apricot doesn’t have extra transaction fees. You get all the features whether you picked the paid or free plan. The only time you will pay for extra costs is when you opt for a third-party payment provider for your online store.