There are many industries and communities that have membership organizations. It could be small, having only a handful of people, or extremely large, having more than 50,000 members.
Tracking all of the activities can make your head swirl. You need to check out renewals, contact details, participants, and even subscription fees. It’s plenty of work to keep tabs on these things.
That’s where Wild Apricot comes in. It’s one of the most well-known membership management software which can help you not only record and track but also build your site, and it even has some email marketing features.
In this guide, you will find out if Wild Apricot is exactly what you have been on the lookout for.
Before you go on, you may want to watch this video by Capterra on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
What’s Wild Apricot? Steamboat Wild Apricot
Wild Apricot is a Canadian software company that caters to small to midsize membership organizations. Personify, a Constituent Management and Engagement platform acquired them back in 2017.
It’s focused on keeping track of members so that nonprofit organizations and clubs can bill them for occasions and dues. It’s also used to notify them about these notifications.
It’s intended to be the solution to develop and manage a membership-based website by encouraging different applications. It’s built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Although it’s targeted at nonprofit organizations, associations, and clubs, it can be used by anyone who’s looking for a software that could help them operate like a membership-based entity.
There are many ways to run Wild Apricot using its own features. They also have a setup wizard that can help their users navigate the software effortlessly. You may even contact their coaches if you need assistance.
What are the features?
Wild Apricot offers features which can be accessed by every member, regardless of their membership level. Navigating these tasks is easy since you can do it from the dashboard; From building your website to handling and creating events, you will be able to keep track of everything.Below are a few of Wild Apricot’s features.
Wild Apricot has a website and hosting features done through AWS. To help in creating your own site, they also provide drag and drop editors as well as templates.
If you do not have any experience making your own website, or if you do not have enough budget to hire a professional, this feature is beneficial. It’s also great for those who are working under a time constraint.
You can also create your own templates, apart from the customizable themes and templates that are available.These can use the default layouts that you’ve set to your template. And to avoid confusion, your editing page will offer a green highlight to the changes that you have made to your work.
If you are using a free account, you get a free subdomain generated using the email address you registered when you signed up. However, if you would like to make your own domain name, you’ll need to upgrade your account to a paid membership.
Online Store Builder
Besides building sites, they also provide other features such as the online store and program builder.
With the online store, you can sell both digital and physical products. You can set up the costs, discounts, and other bargains.
For physical products, you can send them directly to Wild Apricot so that they can deal with the distribution procedure. They’ll track the process payments and inventory. However, you will be the one to deal with the logistics.
For now, the only downside for their online shop builder is that you can not add shipping calculation tools or options to adjust the costs for specific product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This is going to be in sync in real-time across the site and the mobile app.
You’ll be able to access the data since it’s kept in a cloud database. The data is searchable and you can even use it to make membership levels and renewals customizable, to make the process simpler.
You also do not need to worry about your old membership database if you’re switching from another management service. Wild Apricot will enable you to import your existing database into the software.
You can also create a member’s directory with your database so other members can look at other subscriber’s profiles. Steamboat Wild Apricot
Wild Apricot Payments and Donations
Wild Apricot can also manage online store and member payments. Their payment gateway is easy and simple to use. All you will need to do is create an account with AffiniPay, which is their payment processor. For the buyers, they will just need to enter their card details so their orders can be processed right away.
On top of that, website owners won’t be billed contract fees or setup fees. Though they charge processing fees, it’s pretty competitive, having only 2.9% and an additional $0.30 for every trade.
Take note, however, that the processor is available only to the American and Canadian Wild Apricot clients. Furthermore, the processing fees can differ based on where you are. Some members that are based in other countries will be charged with international processing fees.
Since Wild Apricot was mainly made for nonprofit associations, Wild Apricot added a donations feature. You may add a donation button and have a widget for the donation drive objectives and progress. The database of the donations you obtained is also exported.
Emails are still a great, of not, one of the best way to keep in contact with your members. Wild Apricot enables you to send newsletters, invoices, reminders, and even event invitations through their email features and templates.
If you prefer to start your work using a blank canvas, Wild Apricot also gives you that choice. If you’re worried it will look generic, you can customize the templates utilizing their drag and drop editor.
You may also segment your mailing list. You may use your member’s database for targeting campaigns and to handle other tasks such as confirmations, reminders, or account updates.
If you’re looking for metrics, Wild Apricot includes open trackers and analytical reports to make the most out of this feature.
Even if you’re using a free plan, your email address will be the same as your subdomain. Should you upgrade to a paid plan, you can create a custom domain for your site and for your email.
To help you manage your members before and during events, you can make and share calendar invites for your upcoming events. You can also use this to set up registration forms, process payments, as well as waitlists.
Wild Apricot Pricing and Plans
The free plan allows you to have up to 50 members. If you wish to add more members, then you’ll need to upgrade.
Overall, Wild Apricot has 7 strategies to choose from. You can pay it annually or every 2 years.
The price of the plan is based on the amount of maximum members that you can have. As you increase the number of members, so does your price. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 per month.
If you Pre-pay for 1 year, you will able to save 10%. Another payment scheme is to pay 2 years ahead, which makes it possible to save 15%.
They offer competitive prices considering that these include email management and website hosting. They also offer a free trial for their paid plans. Steamboat Wild Apricot
Pros and Cons
Before moving on to the last section, we will summarize the advantages and disadvantages of using Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of videos and tutorials
Offers flexibility for associations, clubs, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is limited to clients from the USA and Canada.
If you’re looking for a platform that can help you manage your membership-based website, Wild Apricot is a good suggestion. It was made to be used by membership associations and organizations, so the prices are not too high. They even offer a free plan and a free trial on their paid plans.
However, if you’re planning to use this for handling your business, it might be best to find a different platform. If you are really curious, however, it wouldn’t hurt to use their free trial.
It’s still able to execute well even if it wasn’t made for businesses You can use it to sell online classes, but you’ll need a link that will lead them to an external site. For businesses that have a lot of events, this is a great platform to operate and implement event management strategies.
Overall, Wild Apricot is a good platform, particularly for organizations and associations. It gets the job done without being too pricey. If that’s not enough to convince you, you can always use their free trial to see for yourself.
FAQ Steamboat Wild Apricot
Are there any system requirements?
Your resolution screen should have at least a width of 1280 pixels for the software to work efficiently.
Will it work on any browser?
Yes, Wild Apricot is supported by a lot of popular browsers. To avoid glitches, opt for Microsoft Edge, Google Chrome, Safari, or Firefox.
Are there any tutorials to browse the software?
Yes. Wild Apricot offers many videos that will help you get started. Just go to their site to get a list of the webinars and tutorials.
How long does the free trial last?
Wild Apricot’s free trial lasts 30 days.
Are there additional costs?
Wild Apricot does not have extra transaction fees. You get all the features whether you chose the paid or free plan. The only time you will pay for extra costs is when you opt for a third-party payment provider for your online store.