There are many industries and communities that have membership organizations. It could be small, with only a few individuals, or extremely large, having more than 50,000 members.
Tracking all of the activities can make your head swirl. You need to check out renewals, contact information, participants, and even subscription fees. It’s plenty of work to keep track of these things.
That is where Wild Apricot comes in. It is one of the most well-known membership management softwares which can help you record and track. Not only that, it has email marketing features and it can even help you build your website.
In this guide, you will learn if Wild Apricot is exactly what you have been on the lookout for.
Before you continue, you may want to watch this video by Capterra on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
What is Wild Apricot? Using Mailchimp And Wild Apricot Together
Wild Apricot is a Canadian software company that caters to small to medium-sized membership organizations. Personify, a Constituent Management and Engagement platform acquired them back in 2017.
It’s focused on keeping track of members so that nonprofit organizations and clubs can charge them for occasions and dues. It’s also used to inform them about these notifications.
It’s designed to be the solution to develop and manage a membership-based website by supporting different applications. It’s built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Anyone can use the software. But it’s specifically designed for anyone who’s looking for a software that could help them run like a membership-based entity, particularly non-profit organizations, associations, and clubs.
There are a number of ways to run Wild Apricot using its own features. They also have a setup wizard that can help their users navigate the software with ease. If you require assistance, you can aslo contact their coaches.
What are the features?
Wild Apricot offers features that can be accessed by each member, regardless of their membership level. Navigating these tasks is easy since you can do it from the dashboard; From building your website to managing and creating events, you will be able to keep track of everything.To give you an idea what Wild Apricot can offer, here are a few of the software’s features.
Wild Apricot has a site and hosting features done through AWS. They offer templates and drag and drop editors to help you create your own site.
If you do not have any experience making your own website, or if you don’t have sufficient budget to hire an expert, this feature is helpful. It’s also perfect for those people who are working under a time constraint.
Aside from the customizable themes and templates available, you can even create your own templates.You can even apply the customized layouts as a theme and set it as your template. And to prevent confusion, your editing page will provide a green highlight to the changes that you’ve made to your work.
If you’re using a free account, you get a free subdomain generated with the email address you registered when you signed up. However, if you would like to make your own domain name, you’ll have to upgrade your account to a paid membership.
Online Store Builder
Besides building sites, they also provide other features like the online store and app builder.
With the online shop, you can sell both digital and physical goods. You may set up the prices, discounts, and other deals.
For physical products, you can send them directly to Wild Apricot so they can deal with the distribution process. They will monitor the process payments and inventory. However, you’ll be the one to deal with the logistics.
For now, the only downside for their online store builder is that you can’t add shipping calculation tools or options to adjust the prices for specific product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This will be in sync in real-time across the site and the mobile program.
You’ll be able to access the data since it’s stored in a cloud database. The data is searchable and you can even use it to make membership levels and renewals customizable, to make the process simpler.
You also do not need to worry about your previous membership database if you are switching from another management software. Wild Apricot will enable you to import your current database into the software.
You can even create a member’s directory with your database so other members can look at other subscriber’s profiles. Using Mailchimp And Wild Apricot Together
Wild Apricot Payments and Donations
Wild Apricot can also manage online shop and member payments. Their payment gateway is easy and straightforward to use. All you will need to do is create an account with AffiniPay, which is their payment processor. For the buyers, they will just need to enter their card details so their orders can be processed right away.
On top of that, website owners won’t be billed contract fees or setup fees. Though they charge processing fees, it is pretty competitive, having just 2.9 percent and an additional $0.30 for each transaction.
Take note, however, that the processor is available only to the Canadian and American Wild Apricot clients. Furthermore, the processing fees can differ based on where you’re. Some members that are based in other countries will be charged with international processing fees.
Since Wild Apricot was mainly created for nonprofit institutions, Wild Apricot added a donations feature. You can add a donation button and have a widget for the donation drive objectives and progress. The database of the donations you obtained can also be exported.
There’s no better way of keeping in touch with your members than through emails. Wild Apricot lets you send newsletters, invoices, reminders, and even occasion invitations through their email features and templates.
If you prefer to start your work using a blank canvas, Wild Apricot also gives you that choice. If you’re worried it will look generic, you can customize the templates using their drag and drop editor.
You can also segment your mailing list. Throughout your member’s database, you may use it to target campaigns or handle other tasks like confirmations, reminders, or account updates.
If you’re looking for metrics, Wild Apricot includes open trackers and analytical reports to get the most out of the feature.
Even if you’re using a free plan, your email address will be the same as your subdomain. If you upgrade to a paid plan, you can create a customized domain for your site and for your email.
Wild Apricot lets you make and share a calendar of any events you will be hosting. You can also use this to set up registration forms, process payments, as well as waitlists.
Wild Apricot Pricing and Plans
Wild Apricot has a free plan where you could have up to 50 members. If you’ve got more than that, you’ll need to upgrade.
In general, Wild Apricot has 7 strategies to choose from. You can pay it annually or every 2 years.
The cost of the plan is based on the amount of maximum members that you can have. As you increase the number of members, so does your price. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 per month.
If you Pre-pay for 1 year, you’ll able to save 10%. Another payment strategy is to cover 2 years ahead, which helps you save 15%.
They offer competitive prices considering that these include email management and website hosting. They also offer a free trial for their paid plans. Using Mailchimp And Wild Apricot Together
Pros and Cons
Before continuing on to the final section, we’ll summarize the advantages and disadvantages of using Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of tutorials and videos
Offers flexibility for clubs, associations, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is restricted to clients from the USA and Canada.
If you’re searching for a platform that can help you manage your membership-based site, Wild Apricot is a good suggestion. It was created to be used by membership associations and organizations, so the prices are not too high. They even offer a free plan and a free trial on their paid plans.
However, if you are intending to use this for handling your business, it may be best to look for a different platform. If you’re really curious, however, it wouldn’t hurt to use their free trial.
But even if it wasn’t made for businesses, it is still able to perform well. You can use it to sell online classes, but you’ll need a link that will lead them to an external website. For businesses that have a good deal of events, this is a great platform to operate and implement event management strategies.
Overall, Wild Apricot is a fantastic platform, especially for organizations and associations. It gets the job done without being too pricey. If that is not enough to convince you, you can always use their free trial to see for yourself.
FAQ Using Mailchimp And Wild Apricot Together
Are there any system requirements?
Your resolution should have at least a width of 1280 pixels for the software to work efficiently.
Can it work on any browser?
Yes, Wild Apricot is supported by a lot of popular browsers. To avoid glitches, opt for Microsoft Edge, Google Chrome, Safari, or Firefox.
Are there any tutorials to navigate the software?
Yes. Wild Apricot has many videos to help you get started. Just go to their site to get a list of the tutorials and webinars.
How long does the free trial last?
Wild Apricot’s free trial is only 30 days.
Are there additional costs?
Wild Apricot doesn’t have additional transaction fees. You receive all the features whether you chose the paid or free plan. The only time you will pay for extra costs is when you opt for a third party payment provider for your online shop.