What Is Personify Wild Apricot

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There are many businesses and communities that have membership organizations. It might be small, having only a few people, or extremely large, having more than 50,000 members.

Tracking all of the activities can make your head swirl. You need to check out renewals, contact information, participants, and even subscription fees. It’s plenty of work to keep tabs on these things.

That is where Wild Apricot comes in. It’s one of the most famous membership management software which can help you not only track and record but also build your website, and it even has some email marketing features.

In this guide, you’ll find out if Wild Apricot is exactly what you’ve been looking for.

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Before you continue, you may want to watch this video by Capterra on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of Wild Apricot.

What is Wild Apricot? What Is Personify Wild Apricot

Wild Apricot is a Canadian software company that caters to small to midsize membership organizations. In 2017, they were acquired by Personify, a Constituent Management and Engagement platform.

It is focused on keeping track of members so that nonprofit organizations and clubs can charge them for events and dues. It’s also used to inform them about these notifications.

It’s intended to be the solution to develop and manage a membership-based site by supporting different applications. It has built-in financial reporting and email marketing tools.

Who can use Wild Apricot?

Anyone can use the software. But it’s specifically designed for anyone who is searching for a software that can help them operate like a membership-based entity, particularly non-profit organizations, associations, and clubs.

There are a number of ways to utilize Wild Apricot using its own features. They also have a setup wizard that could help their users navigate the software effortlessly. You can also contact their coaches if you require assistance.

What are the features?

Wild Apricot offers features that may be accessed by each member, regardless of their membership level. Navigating these tasks is easy since you can do it from your dashboard; From building your website to managing and creating events, you will be able to keep track of everything.To give you an idea what Wild Apricot can offer, here are some of the software’s features.

What Is Personify Wild Apricot

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Website Builder

Wild Apricot has a site and hosting features done through AWS. To help in creating your own website, they also provide drag and drop editors as well as templates.

This is very helpful if you do not have any experience making your own website or if you do not have enough budget to hire a professional. It’s also great for those people who are working under a time constraint.

You can also create your own templates, aside from the customizable themes and templates that are available.These can use the default layouts that you have set to your template. And to avoid confusion, your editing page will offer a green highlight to the changes that you have made to your work.

If you are using a free account, you get a free subdomain generated using the email address you registered when you signed up. You’ll need to avail for a paid membership account if you want to make your own domain name.

Online Store Builder

Besides building sites, they also provide other features like the online shop and app builder.

With the online shop, you can sell both digital and physical goods. You can set up the costs, discounts, and other deals.

For physical products, you can send them directly to Wild Apricot so that they can deal with the distribution process. They will track the process inventory and payments. However, you will be the one to deal with the logistics.

For now, the only downside for their online shop builder is that you can’t add shipping calculation tools or options to adjust the prices for specific product variants.

Membership Information Storage

Members will be able to access their profiles to update any changes. This is going to be in sync in real time across the site and the mobile program.

You will be able to access the information because it is kept in a cloud database. To make it simple, it is searchable, and you can use it to make membership levels and renewals customizable.

If you are switching from another management service, you don’t need to worry about your previous membership database. Wild Apricot will enable you to import your existing database into the program.

You could also make a member’s directory with your database so other members can look at other subscriber’s profiles. What Is Personify Wild Apricot

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Wild Apricot Payments and Donations

Wild Apricot can also manage online shop and member payments. Their payment gateway is easy and straightforward to use. All you need to do is create an account with AffiniPay, which is their payment processor. For the buyers, they will just need to enter their card details so their orders can be processed right away.

On top of that, site owners won’t be charged contract fees or setup fees. Though they charge processing fees, it is pretty competitive, having only 2.9 percent and an additional $0.30 for every trade.

Take note, though, that the processor is available only to the Canadian and American Wild Apricot clients. Furthermore, the processing fees can be different depending on where you’re. There are international processing fees for members that are based in different countries.

Since Wild Apricot was mainly made for nonprofit associations, Wild Apricot added a donations feature. You may add a donation button and have a widget for the donation drive goals and progress. The database of the contributions you received can also be exported.

Email Marketing

Emails are still a great, of not, one of the best way to keep in contact with your members. Wild Apricot enables you to send newsletters, invoices, reminders, and even event invitations through their email features and templates.

If you prefer to start your work using a blank canvas, Wild Apricot also gives you that choice. If you’re worried that it will seem generic, you can customize the templates utilizing their drag and drop editor.

You can also segment your mailing list. You may use your member’s database for targeting campaigns and to handle other tasks such as confirmations, reminders, or account updates.

If you’re looking for metrics, Wild Apricot includes open trackers and analytical reports to get the most out of this feature.

Even if you’re using a free plan, your email address will be the same as your subdomain. If you upgrade to a paid plan, you may create a customized domain for your site and for your email.

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Event Management

To help you manage your members before and during events, you can make and share calendar invites for your upcoming events. You could also use this to set up registration forms, process payments, as well as waitlists.

Wild Apricot Pricing and Plans

The free plan allows you to have up to 50 members. If you wish to add more members, then you will need to upgrade.

In general, Wild Apricot has 7 strategies to choose from. You can pay it monthly, annually, or every two years.

The cost increases as you increase the number of members. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 per month.

If you Pre-pay for 1 year, you’ll able to save 10%. Another payment scheme is to cover 2 years ahead, which helps you save 15%.

They offer competitive prices considering that these include email management and website hosting. They also offer a free trial for their paid plans. What Is Personify Wild Apricot

Pros and Cons

Before moving on to the last section, we will summarize the advantages and disadvantages of utilizing Wild Apricot to help you decide.

Here are the Pros and Cons:

Advantages

Includes templates

Tons of videos and tutorials

Offers flexibility for associations, clubs, and nonprofits

Offers a free plan

Each paid plan has a free trial

Disadvantages

User interface is a bit confusing

No membership ID on the system

Payment gateway is restricted to customers from the USA and Canada.

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Final Thoughts

If you’re searching for a platform that can help you manage your membership-based site, Wild Apricot is a good suggestion. It was made to be used by membership organizations and associations, so the prices are not too high. They even provide a free plan and a free trial on their paid plans.

But if you are intending to use this for handling your business, it may be best to look for a different platform. If you’re really curious, though, it wouldn’t hurt to use their free trial.

It’s still able to execute well even if it wasn’t made for businesses  You can use it to sell online classes, but you’ll need a link that will lead them to an external website. For businesses with a good deal of occasions, this is a excellent platform to operate and execute event management strategies.

Overall, Wild Apricot is a good platform, particularly for organizations and associations. It gets the job done without being too expensive. If that’s not enough to convince you, you can always use their free trial to see for yourself.

FAQ What Is Personify Wild Apricot

Are there any system requirements?

For Wild Apricot to work well, your resolution should have a width of 1280 pixels.

Can it work on any browser?

Wild Apricot works in a lot of browsers. For best results, use either Google Chrome, Microsoft Edge, Firefox, or Safari.

Are there any tutorials to browse the software?

Yes. Wild Apricot offers many videos to help you get started. Just go to their website for a list of the tutorials and webinars.

How long does the free trial last?

Wild Apricot’s free trial lasts 30 days.

Are there additional costs?

Wild Apricot doesn’t have extra transaction fees. You get all the features whether you chose the paid or free plan. The only time you will pay for extra costs is when you opt for a third-party payment provider for your online shop.

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