There are numerous businesses and communities that have membership organizations. It might be small, with only a few individuals, or extremely large, having more than 50,000 members.
Tracking all the activities can make your head swirl. You need to check out renewals, contact details, participants, and even membership fees. It’s a lot of work to keep tabs on these things.
That is where Wild Apricot comes in. It is one of the most well-known membership management softwares that can help you record and track. Not only that, it has email marketing features and it can even help you build your site.
In this guide, you’ll find out if Wild Apricot is what you have been on the lookout for.
Before you continue, you may want to check out this video by Capterra on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
What is Wild Apricot? What Is Wild Apricot
Wild Apricot is a Canadian software company that caters to small to midsize membership organizations. In 2017, they have been acquired by Personify, a Constituent Management and Engagement platform.
It is focused on keeping track of members so that nonprofit organizations and clubs can charge them for occasions and dues. It’s also used to notify them about these notifications.
It’s designed to be the solution to develop and manage a membership-based website by supporting different applications. It has built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Anyone can use the software. But it’s specifically designed for anyone who is looking for a software that could help them run like a membership-based entity, particularly non-profit organizations, associations, and clubs.
There are many ways to run Wild Apricot using its own features. They also have a setup wizard that can help their users navigate the software with ease. If you need assistance, you may aslo contact their coaches.
What are the features?
Wild Apricot offers features which can be accessed by every member, irrespective of their membership level. From building your site to managing and creating events, it’s easy to navigate these objectives from your dashboard.Here are some of Wild Apricot’s features.
Wild Apricot has a website and hosting features done through AWS. To help in creating your own site, they also offer drag and drop editors as well as templates.
This is helpful if you don’t have any experience making your own website or if you don’t have sufficient budget to hire a professional. It’s also perfect for those who are working under a time constraint.
Aside from the customizable themes and templates available, you can also create your own templates.You can even apply the customized layouts as a theme and set it as your template. And to avoid confusion, your editing page will offer a green highlight to the changes that you’ve made to your work.
If you’re using a free account, you have a free subdomain generated using the email address you registered when you signed up. You will need to avail for a paid membership account if you would like to make your own domain name.
Online Store Builder
Besides building websites, they also provide other features such as the online shop and app builder.
With the online shop, you can sell both digital and physical goods. You may set up the prices, discounts, and other bargains.
For physical products, you can send them straight to Wild Apricot so they can deal with the distribution procedure. They’ll track the process payments and inventory. However, you will be the one to deal with the logistics.
For now, the only downside for their online shop builder is that you can not add shipping calculation tools or options to adjust the costs for specific product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This will be in sync in real-time across the website and the mobile app.
You’ll be able to access the information because it is kept in a cloud database. To make it easy, it is searchable, and you can use it to make membership levels and renewals customizable.
You also do not need to worry about your old membership database if you’re switching from another management service. Wild Apricot will enable you to import your existing database into the software.
You can even create a member’s directory with your database so other members can look at other subscriber’s profiles. What Is Wild Apricot
Wild Apricot Payments and Donations
Wild Apricot can also handle online store and member payments. Their payment gateway is easy and simple to use. All you will need to do is create an account with AffiniPay, which is their payment processor. On the other hand, buyers will just have to enter their card details for their orders to be processed.
In addition to that, site owners won’t be billed contract fees or setup fees. Although they charge processing fees, it is pretty competitive, having only 2.9 percent and an additional $0.30 for each transaction.
Take note, though, that the processor is available only to the American and Canadian Wild Apricot clients. Furthermore, the processing fees can be different based on where you are. There are international processing fees for members that are based in different countries.
Since Wild Apricot was mainly made for nonprofit institutions, Wild Apricot added a donations feature. You may add a donation button and have a widget for the donation drive goals and progress. The database of the contributions you received is also exported.
Emails are still a great, of not, one of the best way to keep in touch with your members. Wild Apricot enables you to send newsletters, invoices, reminders, and even occasion invitations through their email templates and features.
Wild Apricot gives you the choice to begin from a blank canvas or use their templates. If you’re worried that it will look generic, you can customize the templates using their drag and drop editor.
You can also segment your mailing list. You may use your member’s database for targeting campaigns and to manage other tasks like confirmations, reminders, or account upgrades.
Wild Apricot also includes open trackers and analytical reports to make the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.
The email address will be the same as your subdomain, even if you opted to use their free plan. If you upgrade to a paid plan, you can create a custom domain for your website and for your email.
Wild Apricot lets you make and share a calendar of any events that you will be hosting. You could also use this to set up registration forms, process payments, as well as waitlists.
Wild Apricot Pricing and Plans
Wild Apricot includes a free plan where you can have up to 50 members. If you have more than that, you’ll need to upgrade.
In general, Wild Apricot has 7 strategies to select from. It is possibles to pay it monthly, annually, or every two years.
The cost of the plan is based on the amount of maximum members that you can have. As you increase the number of members, so does your price. For starters, their Personal Plan can accommodate up to 100 members for $40 per month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 a month.
If you Pre-pay for 1 year, you’ll able to save 10%. Another payment scheme is to cover 2 years ahead, which helps you save 15%.
They offer competitive prices considering these include email management and website hosting. They also provide a free trial for their paid plans. What Is Wild Apricot
Pros and Cons
Before moving on to the last section, we will summarize the pros and cons of utilizing Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of tutorials and videos
Offers flexibility for associations, clubs, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is limited to clients from the USA and Canada.
If you’re searching for a platform that can help you manage your membership-based site, Wild Apricot is a good suggestion. It was made to be used by membership organizations and associations, so the prices are not too high. They even offer a free plan and a free trial on their paid plans.
But if you are intending to use this for managing your business, it may be best to find a different platform. If you are really curious, however, it wouldn’t hurt to use their free trial.
But even if it was not made for businesses, it is still able to perform well. You can use it to sell online courses, but you will need a link which will lead them to an outside website. For businesses that have a lot of occasions, this is a great platform to operate and implement event management strategies.
Overall, Wild Apricot is a fantastic platform, especially for organizations and associations. It gets the job done without being too pricey. If that is not enough to convince you, you can always use their free trial to see for yourself.
FAQ What Is Wild Apricot
Are there any system requirements?
Your resolution screen should have at least a width of 1280 pixels for the software to work efficiently.
Can it work on any browser?
Wild Apricot works in a lot of browsers. For best results, use either Google Chrome, Microsoft Edge, Firefox, or Safari.
Are there any tutorials to navigate the software?
Yes. Wild Apricot offers many videos to help you get started. Just go to their site for a list of the webinars and tutorials.
How long does the free trial last?
Wild Apricot’s free trial lasts 30 days.
Are there additional costs?
Wild Apricot doesn’t have extra transaction fees. You receive all the features whether you chose the paid or free plan. The only time you will pay for extra costs is when you opt for a third party payment provider for your online store.