There are many industries and communities which have membership organizations. It could be small, having only a handful of people, or extremely large, having more than 50,000 members.
Tracking all the activities can make your head swirl. You need to check out renewals, contact information, participants, and even subscription fees. It’s a lot of work to keep tabs on these things.
That is where Wild Apricot comes in. It’s one of the most well-known membership management software that can help you not only record and track but also build your website, and it even has some email marketing features.
In this guide, you will learn if Wild Apricot is exactly what you have been on the lookout for.
Before you go on, you may want to check out this video by Capterra on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of Wild Apricot.
What is Wild Apricot? Why Wild Apricot
Wild Apricot is a Canadian software company that caters to small to midsize membership organizations. Personify, a Constituent Management and Engagement platform acquired them back in 2017.
It is focused on keeping track of members so that nonprofit organizations and clubs can bill them for occasions and dues. It’s also used to inform them about these notifications.
It’s intended to be the solution to develop and manage a membership-based website by supporting different applications. It has built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Anyone can use the software. But it’s specifically designed for anyone who’s looking for a software that could help them operate like a membership-based entity, particularly non-profit organizations, associations, and clubs.
There are a number of ways to utilize Wild Apricot using its own features. They also have a setup wizard that could help their users navigate the software with ease. You may also contact their coaches if you need assistance.
What are the features?
Wild Apricot offers features which can be accessed by each member, irrespective of their membership level. From building your site to handling and creating events, it’s easy to navigate these objectives from your dashboard.Below are a few of Wild Apricot’s features.
Wild Apricot has a site and hosting features done through AWS. They offer templates and drag and drop editors to assist you create your own site.
If you do not have any experience making your own website, or if you don’t have enough budget to hire a professional, this feature is helpful. It’s also great for those who are working under a time constraint.
Apart from the customizable themes and templates available, you can also create your own templates.You can even use the customized layouts as a theme and set it as your template. And to avoid confusion, your editing page will offer a green highlight to the changes that you have made to your work.
If you’re using a free account, you have a free subdomain generated with the email address you registered when you signed up. You will have to avail for a paid membership account if you would like to make your own domain name.
Online Store Builder
Besides building websites, they also offer other features like the online store and program builder.
With the online shop, you can sell both digital and physical goods. You may set up the costs, discounts, and other bargains.
For physical products, you can send them directly to Wild Apricot so they can handle the distribution process. They will monitor the process inventory and payments. However, you will be the one to manage the logistics.
For now, the only downside for their online shop builder is that you can not add shipping calculation tools or options to adjust the prices for certain product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This is going to be in sync in real-time across the website and the mobile program.
You’ll be able to access the data because it is kept in a cloud database. The data is searchable and you can even use it to make membership levels and renewals customizable, to make the process easier.
You also don’t need to worry about your old membership database if you are switching from another management service. Wild Apricot will enable you to import your current database into the software.
You could even create a member’s directory using your database so other members can look at other subscriber’s profiles. Why Wild Apricot
Wild Apricot Payments and Donations
Wild Apricot can also handle online shop and member payments. Their payment gateway is easy and straightforward to use. All you need to do is create an account with AffiniPay, which is their payment processor. For the buyers, they will only have to enter their card details so their orders can be processed right away.
In addition to that, site owners won’t be billed contract fees or setup fees. Though they charge processing fees, it is pretty competitive, having only 2.9% and an additional $0.30 for every transaction.
Take note, though, that the processor is available only to the American and Canadian Wild Apricot clients. Furthermore, the processing fees can differ depending on where you are. Some members who are based in other countries will be charged with international processing fees.
Since Wild Apricot was mainly made for nonprofit institutions, Wild Apricot added a donations feature. You can add a donation button and have a widget for the donation drive objectives and progress. The database of the donations you received is also exported.
Emails are still a great, of not, one of the best means to keep in contact with your members. Wild Apricot enables you to send newsletters, invoices, reminders, and even occasion invitations through their email templates and features.
If you prefer to start your work using a blank canvas, Wild Apricot also gives you that choice. If you’re worried that it will seem generic, you can customize the templates utilizing their drag and drop editor.
You may also segment your mailing list. Throughout your member’s database, you can use it to target campaigns or manage other tasks like confirmations, reminders, or account updates.
Wild Apricot also includes open trackers and analytical reports to make the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.
The email address will be the same as your subdomain, even if you opted to use their free plan. If you upgrade to a paid plan, you may create a customized domain for your site and for your email.
To help you manage your members before and during events, you can create and share calendar invites for your upcoming events. You can also use this to set up registration forms, process payments, as well as waitlists.
Wild Apricot Pricing and Plans
Wild Apricot includes a free plan where you can have up to 50 members. If you have more than that, you’ll need to upgrade.
Overall, Wild Apricot has 7 strategies to select from. It is possibles to pay it monthly, annually, or every two years.
The price of the plan is based on the amount of maximum members that you can have. As you increase the number of members, so does your price. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 a month.
If you Pre-pay for 1 year, you’ll able to save 10%. Another payment scheme is to cover 2 years ahead, which helps you save 15%.
They offer competitive prices considering that these include email management and website hosting. They also offer a free trial for their paid plans. Why Wild Apricot
Pros and Cons
Before moving on to the last section, we will summarize the pros and cons of using Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of tutorials and videos
Offers flexibility for associations, clubs, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is limited to customers from the USA and Canada.
If you’re looking for a platform that can help you manage your membership-based site, Wild Apricot is recommended. It was created to be used by membership organizations and associations, so the prices are not too high. They even offer a free plan and a free trial on their paid plans.
But if you’re intending to use this for managing your business, it might be best to find a different platform. If you are really curious, though, it would not hurt to use their free trial.
But even if it wasn’t made for businesses, it is still able to execute well. You can use it to sell online classes, but you will need a link which will lead them to an external website. For businesses that have a lot of occasions, this is a great platform to operate and execute event management strategies.
Overall, Wild Apricot is a fantastic platform, especially for organizations and associations. It gets the job done without being too expensive. If that is not enough to convince you, you could always use their free trial to see for yourself.
FAQ Why Wild Apricot
Are there any system requirements?
For Wild Apricot to work well, your resolution should have a width of 1280 pixels.
Can it work on any browser?
Yes, Wild Apricot is supported by the most popular browsers. To avoid glitches, opt for Microsoft Edge, Google Chrome, Safari, or Firefox.
Are there any tutorials to navigate the software?
Yes. Wild Apricot has many videos to help you get started. Just go to their website to get a list of the tutorials and webinars.
How long does the free trial last?
Wild Apricot offers a 30-day free trial for their paid plans.
Are there any additional costs?
Wild Apricot does not have additional transaction fees. You get all the features whether you chose the paid or free plan. The only time you will pay for extra costs is when you use a third party payment provider for your online shop.