There are numerous businesses and communities which have membership organizations. It could be small, with only a handful of people, or extremely large, having more than 50,000 members.
Tracking all of the activities can make your head swirl. You need to check out renewals, contact information, participants, and even subscription fees. It’s a lot of work to keep tabs on these things.
That’s where Wild Apricot comes in. It is one of the most famous membership management softwares that can help you track and record. Not only that, it has email marketing features and it can even help you build your site.
In this guide, you’ll learn if Wild Apricot is what you’ve been looking for.
Before you go on, you may want to check out this video by Capterra on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
What’s Wild Apricot? Wild Apricot App Icon
Wild Apricot is a Canadian software company that caters to small to medium-sized membership organizations. In 2017, they have been acquired by Personify, a Constituent Management and Engagement platform.
It is focused on keeping track of members so that nonprofit organizations and clubs can bill them for events and dues. It’s also used to inform them about these notifications.
It’s designed to be the solution to develop and manage a membership-based website by supporting different applications. It’s built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Anyone can use the software. But it’s specifically designed for anyone who’s searching for a software that can help them operate like a membership-based entity, particularly non-profit organizations, associations, and clubs.
There are a number of ways to run Wild Apricot using its own features. They also have a setup wizard that could help their users navigate the software with ease. You may even contact their trainers if you require assistance.
What are the features?
Wild Apricot offers features which may be accessed by every member, regardless of their membership level. From building your website to managing and creating events, it’s easy to navigate these tasks from your dashboard.Here are a few of Wild Apricot’s features.
Wild Apricot has a website and hosting features done through AWS. They provide templates and drag and drop editors to help you create your own site.
If you do not have any experience making your own website, or if you do not have enough budget to hire a professional, this feature is beneficial. It’s also great for those people who are working under a time constraint.
You can even create your own templates, apart from the customizable themes and templates that are available.These may apply the default layouts that you have set to your template. And to prevent confusion, your editing page will offer a green highlight to the changes that you’ve made to your work.
If you’re using a free account, you get a free subdomain generated with the email address you registered when you signed up. However, if you would like to create your own domain name, you will need to upgrade your account to a paid membership.
Online Store Builder
Apart from building sites, they also offer other features such as the online store and app builder.
With the online shop, you can sell both digital and physical products. You can set up the prices, discounts, and other bargains.
For physical products, you can send them directly to Wild Apricot so that they can deal with the distribution process. They will track the process payments and inventory. However, you’ll be the one to manage the logistics.
For now, the only downside for their online store builder is that you can not add shipping calculation tools or options to adjust the prices for specific product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This will be in sync in real time across the website and the mobile app.
You will be able to access the data since it is stored in a cloud database. To make it simple, it is searchable, and you can use it to make membership levels and renewals customizable.
If you’re switching from a different management service, you don’t need to worry about your old membership database. Wild Apricot will let you import your existing database into the software.
You could even create a member’s directory with your database so other members can look at other subscriber’s profiles. Wild Apricot App Icon
Wild Apricot Payments and Donations
Wild Apricot can also handle online store and member payments. Their payment gateway is easy and straightforward to use. All you will need to do is create an account with AffiniPay, which is their payment processor. On the other hand, buyers will only need to enter their card details for their orders to be processed.
On top of that, website owners won’t be billed contract fees or setup fees. Though they charge processing fees, it is pretty competitive, having just 2.9 percent and an additional $0.30 for each transaction.
Take note, however, that the processor is available only to the Canadian and American Wild Apricot clients. Furthermore, the processing fees can differ based on where you are. There are international processing fees for members that are based in other countries.
Wild Apricot also included a donations feature since they were mainly created for nonprofit. You may add a donation button and have a widget for the donation drive goals and progress. The database of the donations you received is also exported.
There’s no better means of keeping in touch with your members than through emails. Wild Apricot enables you to send newsletters, invoices, reminders, and even occasion invitations through their email features and templates.
If you prefer to start your work using a blank canvas, Wild Apricot also gives you that option. If you’re worried it will seem generic, you can customize the templates using their drag and drop editor.
You may also segment your mailing list. Throughout your member’s database, you can use it to target campaigns or manage other tasks like confirmations, reminders, or account upgrades.
If you’re looking for metrics, Wild Apricot includes open trackers and analytical reports to get the most out of this feature.
The email address will be the same as your subdomain, even if you opted to use their free plan. Should you upgrade to a paid plan, you may create a customized domain for your site and for your email.
To help you manage your members before and during events, you can make and share calendar invites for your upcoming events. You can also use this to set up registration forms, process payments, and even waitlists.
Wild Apricot Pricing and Plans
The free plan allows you to have up to 50 members. If you wish to add more members, then you’ll need to upgrade.
Overall, Wild Apricot has 7 strategies to choose from. It is possible to pay it annually or every 2 years.
The cost of the plan is based on the amount of maximum members that you can have. As you increase the number of members, so does your price. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 a month.
If you Pre-pay for 1 year, you’ll able to save 10%. Another payment strategy is to pay 2 years ahead, which makes it possible to save 15%.
They offer competitive prices considering that these include email management and website hosting. They also provide a free trial for their paid plans. Wild Apricot App Icon
Pros and Cons
Before moving on to the last section, we’ll summarize the advantages and disadvantages of utilizing Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of videos and tutorials
Offers flexibility for associations, clubs, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is limited to clients from the USA and Canada.
If you’re looking for a platform that can help you manage your membership-based site, Wild Apricot is a good suggestion. It was created to be used by membership organizations and associations, so the prices are not too high. They even offer a free plan and a free trial on their paid plans.
However, if you are intending to use this for handling your business, it might be best to look for a different platform. If you’re really curious, however, it would not hurt to use their free trial.
It is still able to perform well even if it wasn’t made for businesses You can use it to sell online classes, but you’ll need a link which will lead them to an external site. For businesses that have a good deal of events, this is a great platform to operate and execute event management strategies.
Overall, Wild Apricot is a good platform, especially for organizations and associations. It gets the job done without being too pricey. If that is not enough to convince you, you could always use their free trial to see for yourself.
FAQ Wild Apricot App Icon
Are there any system requirements?
For Wild Apricot to work well, your resolution should have a width of 1280 pixels.
Will it work on any browser?
Yes, Wild Apricot is supported by a lot of popular browsers. To avoid glitches, opt for Microsoft Edge, Google Chrome, Safari, or Firefox.
Are there any tutorials to navigate the software?
Yes. Wild Apricot has many videos to help you get started. Just go to their website to get a list of the webinars and tutorials.
How long does the free trial last?
Wild Apricot offers a 30-day free trial for their paid plans.
Are there additional costs?
Wild Apricot doesn’t have extra transaction fees. You receive all the features whether you chose the paid or free plan. The only time you will pay for additional costs is when you opt for a third party payment provider for your online shop.