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There are numerous businesses and communities which have membership organizations. It might be small, with only a handful of people, or extremely large, having more than 50,000 members.

Tracking all the activities can make your head swirl. You need to check out renewals, contact information, participants, and even membership fees. It’s a lot of work to keep track of these things.

That is where Wild Apricot comes in. It is one of the most famous membership management softwares which can help you track and record. Not only that, it has email marketing features and it can even help you build your website.

In this guide, you will learn if Wild Apricot is exactly what you’ve been on the lookout for.

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Before you continue, you may want to check out this video by Capterra on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.

What is Wild Apricot? Wild Apricot Backup Site

Wild Apricot is a Canadian software company that caters to small to medium-sized membership organizations. In 2017, they have been acquired by Personify, a Constituent Management and Engagement platform.

It is focused on keeping track of members so that nonprofit organizations and clubs can charge them for events and dues. It’s also utilised to notify them about these notifications.

It’s intended to be the solution to develop and manage a membership-based website by encouraging different applications. It has built-in financial reporting and email marketing tools.

Who can use Wild Apricot?

Anyone can use the software. But it’s specifically designed for anyone who’s looking for a software that can help them operate like a membership-based entity, particularly non-profit organizations, associations, and clubs.

There are many ways to utilize Wild Apricot using its own features. They also have a setup wizard that can help their users navigate the software with ease. You may even contact their coaches if you require assistance.

What are the features?

Wild Apricot offers features which can be accessed by each member, irrespective of their membership level. Navigating these objectives is easy since you can do it from your dashboard; From building your website to managing and creating events, you will be able to keep track of everything.Below are some of Wild Apricot’s features.

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Website Builder

Wild Apricot has a website and hosting features done through AWS. They provide templates and drag and drop editors that will help you create your own site.

If you don’t have any experience making your own website, or if you do not have enough budget to hire an expert, this feature is very helpful. It’s also perfect for those who are working under a time constraint.

You can even create your own templates, aside from the customizable themes and templates that are available.You can even apply the customized layouts as a theme and set it as your template. And to prevent confusion, your editing page will offer a green highlight to the changes that you have made to your work.

If you’re using a free account, you get a free subdomain generated with the email address you registered when you signed up. You’ll need to avail for a paid membership account if you want to create your own domain name.

Online Store Builder

Besides building websites, they also provide other features like the online shop and program builder.

With the online shop, you can sell both digital and physical products. You can set up the costs, discounts, and other bargains.

For physical products, you can send them straight to Wild Apricot so they can deal with the distribution process. They’ll monitor the process payments and inventory. However, you’ll be the one to manage the logistics.

For now, the only downside for their online shop builder is that you can’t add shipping calculation tools or options to adjust the costs for specific product variants.

Membership Information Storage

Members will be able to access their profiles to update any changes. This is going to be in sync in real-time across the site and the mobile app.

You will be able to access the data because it’s kept in a cloud database. To make it simple, it’s searchable, and you can use it to make membership levels and renewals customizable.

If you’re switching from a different management service, you do not need to worry about your old membership database. Wild Apricot will enable you to import your existing database into the program.

You can also make a member’s directory using your database so other members can look at other subscriber’s profiles. Wild Apricot Backup Site

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Wild Apricot Payments and Donations

Wild Apricot can also handle online store and member payments. Their payment gateway is easy and simple to use. All you need to do is create an account with AffiniPay, which is their payment processor. For the buyers, they will only need to enter their card details so their orders can be processed right away.

On top of that, website owners won’t be charged contract fees or setup fees. Though they charge processing fees, it’s pretty competitive, having just 2.9% and an additional $0.30 for every trade.

Take note, though, that the processor is available only to the Canadian and American Wild Apricot clients. Furthermore, the processing fees can differ based on where you’re. There are international processing fees for members who are based in other countries.

Wild Apricot also added a donations feature since they were mainly created for institutions. You may add a donation button and have a widget for the donation drive goals and progress. The database of the contributions you received is also exported.

Email Marketing

Emails are still a great, of not, one of the best means to keep in touch with your members. Wild Apricot lets you send newsletters, invoices, reminders, and even event invitations through their email features and templates.

If you prefer to start your work using a blank canvas, Wild Apricot also gives you that choice. If you’re worried that it will seem generic, you can customize the templates using their drag and drop editor.

You can also segment your mailing list. You can use your member’s database for targeting campaigns and to handle other tasks such as confirmations, reminders, or account upgrades.

If you’re looking for metrics, Wild Apricot includes open trackers and analytical reports to get the most out of this feature.

Even if you’re using a free plan, your email address will be the same as your subdomain. Should you upgrade to a paid plan, you can create a customized domain for your site and for your email.

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Event Management

Wild Apricot lets you create and share a calendar of any events you will be hosting. You can also use this to set up registration forms, process payments, and even waitlists.

Wild Apricot Pricing and Plans

Wild Apricot has a free plan where you can have up to 50 members. If you have more than that, you will need to upgrade.

In general, Wild Apricot has 7 strategies to choose from. You can pay it annually or every 2 years.

The price increases as you increase the number of members. For starters, their Personal Plan can accommodate up to 100 members for $40 per month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 a month.

If you Pre-pay for 1 year, you’ll able to save 10%. Another payment scheme is to cover 2 years ahead, which helps you save 15%.

They offer competitive prices considering that these include email management and website hosting. They also provide a free trial for their paid plans. Wild Apricot Backup Site

Pros and Cons

Before continuing on to the last section, we will summarize the advantages and disadvantages of utilizing Wild Apricot to help you decide.

Here are the Pros and Cons:

Advantages

Includes templates

Tons of videos and tutorials

Offers flexibility for associations, clubs, and nonprofits

Offers a free plan

Each paid plan has a free trial

Disadvantages

User interface is a bit confusing

No membership ID on the system

Payment gateway is limited to customers from the USA and Canada.

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Final Thoughts

If you’re looking for a platform that can help you manage your membership-based website, Wild Apricot is a good suggestion. It was made to be used by membership associations and organizations, so the prices are not too high. They even offer a free plan and a free trial on their paid plans.

But if you’re planning to use this for managing your business, it may be best to look for a different platform. If you’re really curious, though, it would not hurt to use their free trial.

It’s still able to perform well even if it wasn’t made for businesses  You can use it to sell online courses, but you’ll need a link that will lead them to an external site. For businesses with a lot of events, this is a excellent platform to operate and implement event management strategies.

Overall, Wild Apricot is a fantastic platform, particularly for organizations and associations. It gets the job done without being too pricey. If that’s not enough to convince you, you could always use their free trial to see for yourself.

FAQ Wild Apricot Backup Site

Are there any system requirements?

For Wild Apricot to work well, your resolution screen should have a width of 1280 pixels.

Can it work on any browser?

Yes, Wild Apricot is supported by the most popular browsers. To avoid glitches, opt for Microsoft Edge, Google Chrome, Safari, or Firefox.

Are there any tutorials to browse the software?

Yes. Wild Apricot has many videos to help you get started. Just go to their site to get a list of the webinars and tutorials.

How long does the free trial last?

Wild Apricot’s free trial lasts 30 days.

Are there additional costs?

Wild Apricot does not have extra transaction fees. You get all the features whether you chose the paid or free plan. The only time you will pay for extra costs is when you opt for a third party payment provider for your online store.

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