There are many businesses and communities which have membership organizations. It might be small, with only a handful of individuals, or extremely large, having more than 50,000 members.
Tracking all the activities can make your head swirl. You need to check out renewals, contact details, participants, and even subscription fees. It’s a lot of work to keep track of these things.
That is where Wild Apricot comes in. It’s one of the most well-known membership management software which can help you not only record and track but also build your website, and it even has some email marketing features.
In this guide, you will find out if Wild Apricot is exactly what you have been looking for.
Before you continue, you may want to watch this video by Capterra on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
What is Wild Apricot? Wild Apricot Chamber Marketing
Wild Apricot is a Canadian software company that caters to small to midsize membership organizations. Personify, a Constituent Management and Engagement platform bought them back in 2017.
It’s focused on keeping track of members so that nonprofit organizations and clubs can charge them for events and dues. It’s also utilised to inform them about these notifications.
It’s intended to be the solution to build and manage a membership-based site by encouraging different applications. It’s built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Though it’s targeted at nonprofit organizations, associations, and clubs, it can be used by anyone who is searching for a software that can help them operate like a membership-based entity.
There are a number of ways to utilize Wild Apricot using its features. They also have a setup wizard that could help their users navigate the software effortlessly. If you need assistance, you can even contact their trainers.
What are the features?
Wild Apricot offers features which can be accessed by every member, irrespective of their membership level. From building your site to handling and creating events, it’s easy to navigate these tasks from the dashboard.To give you an idea what Wild Apricot can offer, here are some of the software’s features.
Wild Apricot has a website and hosting features done through AWS. They provide templates and drag and drop editors to help you create your own website.
This is very beneficial if you do not have any experience making your own website or if you do not have enough budget to hire an expert. It’s also perfect for those people who are working under a time constraint.
You can also create your own templates, aside from the customizable themes and templates that are available.These may apply the default layouts that you’ve set to your template. And to avoid confusion, your editing page will provide a green highlight to the changes that you have made to your work.
If you are using a free account, you have a free subdomain generated using the email address you registered when you signed up. You’ll have to avail for a paid membership account if you would like to make your own domain name.
Online Store Builder
Apart from building sites, they also provide other features like the online shop and app builder.
With the online shop, you can sell both digital and physical products. You can set up the costs, discounts, and other bargains.
For physical products, you can send them straight to Wild Apricot so that they can deal with the distribution process. They’ll monitor the process payments and inventory. However, you will be the one to deal with the logistics.
For now, the only downside for their online shop builder is that you can not add shipping calculation tools or options to adjust the prices for specific product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This is going to be in sync in real-time across the site and the mobile app.
You’ll be able to access the information because it is kept in a cloud database. To make it simple, it’s searchable, and you can use it to make membership levels and renewals customizable.
If you’re switching from a different management software, you do not need to worry about your old membership database. Wild Apricot will let you import your current database into the program.
You can also make a member’s directory with your database so other members can look at other subscriber’s profiles. Wild Apricot Chamber Marketing
Wild Apricot Payments and Donations
Wild Apricot can also handle online shop and member payments. Their payment gateway is easy and simple to use. All you need to do is create an account with AffiniPay, which is their payment processor. For the buyers, they will only have to enter their card details so their orders can be processed right away.
On top of that, site owners won’t be charged contract fees or setup fees. Although they charge processing fees, it is pretty competitive, having only 2.9 percent and an additional $0.30 for each trade.
Take note, though, that the processor is available only to the Canadian and American Wild Apricot clients. Furthermore, the processing fees can be different based on where you’re. There are international processing fees for members who are based in different countries.
Wild Apricot also included a donations feature since they were mainly made for institutions. You may add a donation button and have a widget for the donation drive goals and progress. The database of the contributions you obtained is also exported.
There’s no better way of keeping in touch with your members than through emails. Wild Apricot lets you send newsletters, invoices, reminders, and even event invitations through their email features and templates.
Wild Apricot gives you the choice to start from a blank canvas or use their templates. If you’re worried it will look generic, you can customize the templates utilizing their drag and drop editor.
You may also segment your mailing list. Through your member’s database, you may use it to target campaigns or handle other tasks like confirmations, reminders, or account upgrades.
Wild Apricot also includes open trackers and analytical reports to make the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.
Even if you’re using a free plan, your email address is the same as your subdomain. If you upgrade to a paid plan, you may create a customized domain for your website and for your email.
To help you manage your members before and during events, you can make and share calendar invites for your upcoming events. You can also use this to set up registration forms, process payments, as well as waitlists.
Wild Apricot Pricing and Plans
Wild Apricot has a free plan where you can have up to 50 members. If you have more than that, you will need to upgrade.
In general, Wild Apricot has 7 plans to choose from. It is possibles to pay it monthly, annually, or every two years.
The cost increases as you increase the number of members. For starters, their Personal Plan can accommodate up to 100 members for $40 per month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 a month.
If you Pre-pay for 1 year, you will able to save 10%. Another payment scheme is to cover 2 years ahead, which helps you save 15%.
They offer competitive prices considering these include email management and website hosting. They also provide a free trial for their paid plans. Wild Apricot Chamber Marketing
Pros and Cons
Before continuing on to the last section, we’ll summarize the advantages and disadvantages of utilizing Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of videos and tutorials
Offers flexibility for associations, clubs, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is limited to clients from the USA and Canada.
If you’re looking for a platform that can help you manage your membership-based website, Wild Apricot is a good suggestion. It was made to be used by membership organizations and associations, so the prices are not too high. They even offer a free plan and a free trial on their paid plans.
However, if you are planning to use this for handling your business, it may be best to look for a different platform. If you are really curious, though, it wouldn’t hurt to use their free trial.
But even if it was not made for businesses, it’s still able to execute well. You can use it to sell online classes, but you will need a link which will lead them to an external site. For businesses that have a lot of events, this is a great platform to operate and implement event management strategies.
Overall, Wild Apricot is a good platform, especially for associations and organizations. It gets the job done without being too pricey. If that is not enough to convince you, you could always use their free trial to see for yourself.
FAQ Wild Apricot Chamber Marketing
Are there any system requirements?
For Wild Apricot to work well, your resolution should have a width of 1280 pixels.
Can it work on any browser?
Wild Apricot works in a lot of browsers. For best results, use either Google Chrome, Microsoft Edge, Firefox, or Safari.
Are there any tutorials to navigate the software?
Yes. Wild Apricot offers many videos to help you get started. Just go to their website to get a list of the webinars and tutorials.
How long does the free trial last?
Wild Apricot’s free trial is only 30 days.
Are there additional costs?
Wild Apricot doesn’t have extra transaction fees. You receive all the features whether you picked the paid or free plan. The only time you will pay for additional costs is when you use a third-party payment provider for your online shop.