There are many businesses and communities that have membership organizations. It might be small, having only a handful of people, or extremely large, having more than 50,000 members.
Tracking all of the activities can make your head swirl. You need to check out renewals, contact information, participants, and even subscription fees. It’s plenty of work to keep tabs on these things.
That’s where Wild Apricot comes in. It’s one of the most famous membership management softwares that can help you record and track. Not only that, it has email marketing features and it can even help you build your website.
In this guide, you’ll find out if Wild Apricot is exactly what you have been looking for.
Before you go on, you may want to check out this video by Capterra on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
What’s Wild Apricot? Wild Apricot Directory Format
Wild Apricot is a Canadian software company that caters to small to midsize membership organizations. In 2017, they were bought by Personify, a Constituent Management and Engagement platform.
It is focused on keeping track of members so that nonprofit organizations and clubs can bill them for occasions and dues. It’s also utilised to inform them about these notifications.
It’s intended to be the solution to build and manage a membership-based site by encouraging different applications. It has built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Anyone can use the software. But it’s specifically designed for anyone who’s looking for a software that can help them run like a membership-based entity, particularly non-profit organizations, associations, and clubs.
There are a number of ways to run Wild Apricot using its features. They also have a setup wizard that could help their users navigate the software effortlessly. If you need assistance, you can even contact their coaches.
What are the features?
Wild Apricot offers features which can be accessed by every member, regardless of their membership level. Navigating these tasks is easy since you can do it from your dashboard; From building your website to managing and creating events, you will be able to keep track of everything.Here are some of Wild Apricot’s features.
Wild Apricot has a website and hosting features done through AWS. To assist in creating your own website, they also provide drag and drop editors as well as templates.
If you do not have any experience making your own website, or if you don’t have sufficient budget to hire a professional, this feature is very helpful. It’s also great for those who are working under a time constraint.
You can also create your own templates, apart from the customizable themes and templates that are available.These may use the default layouts that you’ve set to your template. And to avoid confusion, your editing page will provide a green highlight to the changes that you’ve made to your work.
If you’re using a free account, you have a free subdomain generated with the email address you registered when you signed up. You’ll have to avail for a paid membership account if you would like to create your own domain name.
Online Store Builder
Besides building sites, they also provide other features such as the online store and app builder.
With the online shop, you can sell both digital and physical goods. You may set up the costs, discounts, and other bargains.
For physical products, you can send them straight to Wild Apricot so they can deal with the distribution procedure. They’ll track the process inventory and payments. However, you will be the one to deal with the logistics.
For now, the only downside for their online shop builder is that you can not add shipping calculation tools or options to adjust the costs for specific product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This is going to be in sync in real-time across the site and the mobile app.
You will be able to access the data because it’s stored in a cloud database. The data is searchable and you can even use it to make membership levels and renewals customizable, to make the process simpler.
If you are switching from another management software, you do not need to worry about your previous membership database. Wild Apricot will enable you to import your existing database into the program.
You could even create a member’s directory with your database so other members can look at other subscriber’s profiles. Wild Apricot Directory Format
Wild Apricot Payments and Donations
Wild Apricot can also manage online store and member payments. Their payment gateway is easy and simple to use. All you will need to do is create an account with AffiniPay, which is their payment processor. On the other hand, buyers will only have to enter their card details for their orders to be processed.
In addition to that, website owners won’t be charged contract fees or setup fees. Although they charge processing fees, it is pretty competitive, having only 2.9 percent and an additional $0.30 for every transaction.
Take note, though, that the processor is available only to the Canadian and American Wild Apricot clients. Furthermore, the processing fees can differ depending on where you are. There are international processing fees for members who are based in different countries.
Since Wild Apricot was mainly made for nonprofit institutions, Wild Apricot added a donations feature. You may add a donation button and have a widget for the donation drive objectives and progress. The database of the donations you obtained can also be exported.
There’s no better way of keeping in touch with your members than through emails. Wild Apricot enables you to send newsletters, invoices, reminders, and even occasion invitations through their email templates and features.
If you prefer to start your work using a blank canvas, Wild Apricot also gives you that option. If you’re worried that it will seem generic, you can customize the templates using their drag and drop editor.
You can also segment your mailing list. Through your member’s database, you can use it to target campaigns or handle other tasks such as confirmations, reminders, or account updates.
Wild Apricot also includes open trackers and analytical reports to make the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.
Even if you’re using a free plan, your email address will be the same as your subdomain. If you upgrade to a paid plan, you may create a custom domain for your site and for your email.
To help you manage your members before and during events, you can create and share calendar invites for your upcoming events. You can also use this to set up registration forms, process payments, as well as waitlists.
Wild Apricot Pricing and Plans
Wild Apricot has a free plan where you can have up to 50 members. If you’ve got more than that, you will need to upgrade.
Overall, Wild Apricot has 7 plans to choose from. It is possibles to pay it monthly, annually, or every two years.
The price increases as you increase the amount of members. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 a month.
If you Pre-pay for 1 year, you will able to save 10%. Another payment strategy is to cover 2 years ahead, which helps you save 15%.
They offer competitive prices considering these include email management and website hosting. They also provide a free trial for their paid plans. Wild Apricot Directory Format
Pros and Cons
Before moving on to the final section, we’ll summarize the advantages and disadvantages of utilizing Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of videos and tutorials
Offers flexibility for clubs, associations, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is restricted to customers from the USA and Canada.
If you’re searching for a platform that can help you manage your membership-based website, Wild Apricot is recommended. It was made to be used by membership associations and organizations, so the prices are not too high. They even offer a free plan and a free trial on their paid plans.
But if you’re planning to use this for managing your business, it may be best to find a different platform. If you’re really curious, however, it would not hurt to use their free trial.
But even if it was not made for businesses, it is still able to execute well. You can use it to sell online courses, but you’ll need a link which will lead them to an outside site. For businesses with a lot of events, this is a excellent platform to operate and execute event management strategies.
Overall, Wild Apricot is a fantastic platform, particularly for associations and organizations. It gets the job done without being too expensive. If that is not enough to convince you, you could always use their free trial to see for yourself.
FAQ Wild Apricot Directory Format
Are there any system requirements?
For Wild Apricot to work well, your resolution screen should have a width of 1280 pixels.
Will it work on any browser?
Wild Apricot works in most browsers. For best results, use either Google Chrome, Microsoft Edge, Firefox, or Safari.
Are there any tutorials to browse the software?
Yes. Wild Apricot has many videos that will help you get started. Just go to their website to get a list of the tutorials and webinars.
How long does the free trial last?
Wild Apricot’s free trial lasts 30 days.
Are there any additional costs?
Wild Apricot doesn’t have extra transaction fees. You receive all the features whether you picked the paid or free plan. The only time you will pay for extra costs is when you opt for a third-party payment provider for your online shop.