There are many businesses and communities which have membership organizations. It might be small, with only a handful of individuals, or extremely large, having more than 50,000 members.
Tracking all the activities can make your head swirl. You need to check out renewals, contact details, participants, and even subscription fees. It’s plenty of work to keep tabs on those things.
That is where Wild Apricot comes in. It is one of the most well-known membership management softwares that can help you record and track. Not only that, it has email marketing features and it can even help you build your website.
In this guide, you will learn if Wild Apricot is exactly what you’ve been on the lookout for.
Before you continue, you may want to check out this video by Capterra on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
What is Wild Apricot? Wild Apricot Email Hosting
Wild Apricot is a Canadian software company that caters to small to midsize membership organizations. Personify, a Constituent Management and Engagement platform bought them back in 2017.
It’s focused on keeping track of members so that nonprofit organizations and clubs can charge them for events and dues. It’s also used to notify them about these notifications.
It’s intended to be the solution to develop and manage a membership-based website by encouraging different applications. It’s built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Anyone can use the software. But it’s specifically designed for anyone who’s searching for a software that could help them operate like a membership-based entity, particularly non-profit organizations, associations, and clubs.
There are many ways to utilize Wild Apricot using its features. They also have a setup wizard that can help their users navigate the software effortlessly. You can also contact their coaches if you require assistance.
What are the features?
Wild Apricot offers features which can be accessed by every member, regardless of their membership level. Navigating these tasks is easy since you can do it from your dashboard; From building your website to handling and creating events, you will be able to keep track of everything.To give you an idea what Wild Apricot can offer, below are a few of the software’s features.
Wild Apricot has a site and hosting features done through AWS. They provide templates and drag and drop editors to assist you create your own website.
This is helpful if you don’t have any experience making your own website or if you do not have sufficient budget to hire a professional. It’s also great for those who are working under a time constraint.
Apart from the customizable themes and templates available, you can even create your own templates.You can even apply the customized layouts as a theme and set it as your template. And to prevent confusion, your editing page will offer a green highlight to the changes that you’ve made to your work.
If you are using a free account, you get a free subdomain generated using the email address you registered when you signed up. You will have to avail for a paid membership account if you want to make your own domain name.
Online Store Builder
Besides building websites, they also provide other features such as the online store and app builder.
With the online store, you can sell both digital and physical goods. You can set up the prices, discounts, and other bargains.
For physical products, you can send them directly to Wild Apricot so they can handle the distribution procedure. They’ll monitor the process inventory and payments. However, you’ll be the one to deal with the logistics.
For now, the only downside for their online shop builder is that you can’t add shipping calculation tools or options to adjust the costs for certain product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This is going to be in sync in real-time across the website and the mobile app.
You will be able to access the information since it’s stored in a cloud database. To make it simple, it is searchable, and you can use it to make membership levels and renewals customizable.
You also do not need to worry about your previous membership database if you are switching from another management software. Wild Apricot will let you import your current database into the program.
You can even create a member’s directory with your database so other members can look at other subscriber’s profiles. Wild Apricot Email Hosting
Wild Apricot Payments and Donations
Wild Apricot can also handle online shop and member payments. Their payment gateway is easy and straightforward to use. All you need to do is create an account with AffiniPay, which is their payment processor. On the other hand, buyers will just need to enter their card details for their orders to be processed.
In addition to that, website owners won’t be billed contract fees or setup fees. Though they charge processing fees, it is pretty competitive, having just 2.9% and an additional $0.30 for every trade.
Take note, though, that the processor is available only to the Canadian and American Wild Apricot clients. Furthermore, the processing fees can differ depending on where you’re. Some members who are based in other countries will be charged with international processing fees.
Since Wild Apricot was mainly made for nonprofit institutions, Wild Apricot included a donations feature. You may add a donation button and have a widget for the donation drive goals and progress. The database of the donations you obtained can also be exported.
There’s no better way of keeping in touch with your members than through emails. Wild Apricot lets you send newsletters, invoices, reminders, and even occasion invitations through their email features and templates.
If you prefer to start your work using a blank canvas, Wild Apricot also gives you that choice. If you’re worried that it will seem generic, you can customize the templates using their drag and drop editor.
You may also segment your mailing list. Through your member’s database, you may use it to target campaigns or handle other tasks like confirmations, reminders, or account updates.
If you’re looking for metrics, Wild Apricot includes open trackers and analytical reports to get the most out of the feature.
The email address is the same as your subdomain, even if you opted to use their free plan. If you upgrade to a paid plan, you may create a custom domain for your site and for your email.
Wild Apricot lets you make and share a calendar of any events that you will be hosting. You can also use this to set up registration forms, process payments, as well as waitlists.
Wild Apricot Pricing and Plans
The free plan allows you to have up to 50 members. If you wish to add more members, then you will need to upgrade.
In general, Wild Apricot has 7 strategies to choose from. You can pay it annually or every 2 years.
The cost of the plan is based on the amount of maximum members that you can have. As you increase the number of members, so does your price. For starters, their Personal Plan can accommodate up to 100 members for $40 per month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 a month.
If you Pre-pay for 1 year, you’ll able to save 10%. Another payment strategy is to cover 2 years ahead, which makes it possible to save 15%.
They offer competitive prices considering that these include email management and website hosting. They also provide a free trial for their paid plans. Wild Apricot Email Hosting
Pros and Cons
Before moving on to the last section, we’ll summarize the pros and cons of utilizing Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of videos and tutorials
Offers flexibility for associations, clubs, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is limited to customers from the USA and Canada.
If you’re looking for a platform that can help you manage your membership-based site, Wild Apricot is recommended. It was created to be used by membership associations and organizations, so the prices are not too high. They even offer a free plan and a free trial on their paid plans.
But if you are intending to use this for managing your business, it may be best to find a different platform. If you’re really curious, though, it wouldn’t hurt to use their free trial.
But even if it wasn’t made for businesses, it’s still able to perform well. You can use it to sell online classes, but you’ll need a link that will lead them to an outside website. For businesses with a lot of occasions, this is a excellent platform to operate and implement event management strategies.
Overall, Wild Apricot is a good platform, particularly for associations and organizations. It gets the job done without being too pricey. If that is not enough to convince you, you could always use their free trial to see for yourself.
FAQ Wild Apricot Email Hosting
Are there any system requirements?
Your resolution screen should have at least a width of 1280 pixels for the software to work efficiently.
Can it work on any browser?
Wild Apricot works in a lot of browsers. For best results, use either Google Chrome, Microsoft Edge, Firefox, or Safari.
Are there any tutorials to browse the software?
Yes. Wild Apricot has many videos to help you get started. Just go to their site to get a list of the tutorials and webinars.
How long does the free trial last?
Wild Apricot offers a 30-day free trial for their paid plans.
Are there additional costs?
Wild Apricot does not have extra transaction fees. You receive all the features whether you picked the paid or free plan. The only time you will pay for additional costs is when you use a third party payment provider for your online store.