There are numerous industries and communities which have membership organizations. It could be small, having only a handful of individuals, or extremely large, having more than 50,000 members.
Tracking all of the activities can make your head swirl. You need to check out renewals, contact details, participants, and even membership fees. It’s a lot of work to keep tabs on these things.
That is where Wild Apricot comes in. It’s one of the most well-known membership management softwares that can help you track and record. Not only that, it has email marketing features and it can even help you build your website.
In this guide, you’ll find out if Wild Apricot is what you’ve been looking for.
Before you continue, you may want to check out this video by Capterra on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of Wild Apricot.
What is Wild Apricot? Wild Apricot Email Specific Group
Wild Apricot is a Canadian software company that caters to small to medium-sized membership organizations. In 2017, they were acquired by Personify, a Constituent Management and Engagement platform.
It’s focused on keeping track of members so that nonprofit organizations and clubs can bill them for events and dues. It’s also used to inform them about these notifications.
It’s intended to be the solution to develop and manage a membership-based site by supporting different applications. It’s built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Although it’s targeted at nonprofit organizations, associations, and clubs, it may be used by anyone who’s searching for a software that could help them run like a membership-based entity.
There are a number of ways to utilize Wild Apricot using its own features. They also have a setup wizard that can help their users navigate the software with ease. If you require assistance, you can even contact their coaches.
What are the features?
Wild Apricot offers features which may be accessed by each member, regardless of their membership level. From building your website to handling and creating events, it’s easy to navigate these objectives from your dashboard.To give you an idea what Wild Apricot can offer, below are some of the software’s features.
Wild Apricot has a site and hosting features done through AWS. They offer templates and drag and drop editors to help you create your own site.
This is very helpful if you don’t have any experience making your own website or if you do not have enough budget to hire a professional. It’s also great for those who are working under a time constraint.
You can even create your own templates, aside from the customizable themes and templates that are available.These can use the default layouts that you have set to your template. And to prevent confusion, your editing page will offer a green highlight to the changes that you have made to your work.
If you are using a free account, you get a free subdomain generated using the email address you registered when you signed up. However, if you want to create your own domain name, you’ll need to upgrade your account to a paid membership.
Online Store Builder
Apart from building websites, they also provide other features such as the online shop and app builder.
With the online shop, you can sell both digital and physical goods. You may set up the prices, discounts, and other bargains.
For physical products, you can send them directly to Wild Apricot so they can handle the distribution procedure. They’ll monitor the process inventory and payments. However, you’ll be the one to deal with the logistics.
For now, the only downside for their online shop builder is that you can not add shipping calculation tools or options to adjust the costs for specific product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This is going to be in sync in real time across the website and the mobile app.
You will be able to access the information since it’s stored in a cloud database. The data is searchable and you can even use it to make membership levels and renewals customizable, to make the process simpler.
If you are switching from another management software, you do not need to worry about your old membership database. Wild Apricot will let you import your existing database into the program.
You can even make a member’s directory using your database so other members can look at other subscriber’s profiles. Wild Apricot Email Specific Group
Wild Apricot Payments and Donations
Wild Apricot can also manage online store and member payments. Their payment gateway is easy and straightforward to use. All you will need to do is create an account with AffiniPay, which is their payment processor. On the other hand, buyers will just have to enter their card details for their orders to be processed.
On top of that, website owners won’t be charged contract fees or setup fees. Although they charge processing fees, it is pretty competitive, having just 2.9 percent and an additional $0.30 for every trade.
Take note, however, that the processor is available only to the Canadian and American Wild Apricot clients. Furthermore, the processing fees can differ based on where you’re. Some members who are based in different countries will be charged with international processing fees.
Wild Apricot also added a donations feature since they were mainly created for institutions. You can add a donation button and have a widget for the donation drive goals and progress. The database of the donations you received is also exported.
Emails are still a great, of not, one of the best way to keep in contact with your members. Wild Apricot enables you to send newsletters, invoices, reminders, and even occasion invitations through their email features and templates.
If you prefer to start your work using a blank canvas, Wild Apricot also gives you that choice. If you’re worried that it will seem generic, you can customize the templates utilizing their drag and drop editor.
You may also segment your mailing list. You may use your member’s database for targeting campaigns and to handle other tasks like confirmations, reminders, or account updates.
Wild Apricot also includes open trackers and analytical reports to make the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.
Even if you’re using a free plan, your email address will be the same as your subdomain. If you upgrade to a paid plan, you may create a custom domain for your site and for your email.
To help you manage your members before and during events, you can create and share calendar invites for your upcoming events. You can also use this to set up registration forms, process payments, and even waitlists.
Wild Apricot Pricing and Plans
Wild Apricot includes a free plan where you could have up to 50 members. If you’ve got more than that, you will need to upgrade.
Overall, Wild Apricot has 7 strategies to select from. It is possible to pay it annually or every 2 years.
The cost of the plan is based on the amount of maximum members that you can have. As you increase the number of members, so does your price. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 a month.
If you Pre-pay for 1 year, you’ll able to save 10%. Another payment scheme is to cover 2 years ahead, which makes it possible to save 15%.
They offer competitive prices considering these include email management and website hosting. They also offer a free trial for their paid plans. Wild Apricot Email Specific Group
Pros and Cons
Before moving on to the last section, we’ll summarize the pros and cons of using Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of tutorials and videos
Offers flexibility for clubs, associations, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is limited to customers from the USA and Canada.
If you’re searching for a platform that can help you manage your membership-based site, Wild Apricot is recommended. It was created to be used by membership organizations and associations, so the prices are not too high. They even offer a free plan and a free trial on their paid plans.
But if you are planning to use this for managing your business, it might be best to look for a different platform. If you are really curious, however, it wouldn’t hurt to use their free trial.
It is still able to execute well even if it was not made for businesses You can use it to sell online courses, but you will need a link that will lead them to an external site. For businesses that have a good deal of occasions, this is a great platform to operate and execute event management strategies.
Overall, Wild Apricot is a good platform, particularly for associations and organizations. It gets the job done without being too expensive. If that is not enough to convince you, you could always use their free trial to see for yourself.
FAQ Wild Apricot Email Specific Group
Are there any system requirements?
For Wild Apricot to work well, your resolution screen should have a width of 1280 pixels.
Will it work on any browser?
Wild Apricot works in a lot of browsers. For best results, use either Google Chrome, Microsoft Edge, Firefox, or Safari.
Are there any tutorials to browse the software?
Yes. Wild Apricot offers many videos to help you get started. Just go to their site for a list of the webinars and tutorials.
How long does the free trial last?
Wild Apricot’s free trial lasts 30 days.
Are there any additional costs?
Wild Apricot doesn’t have extra transaction fees. You get all the features whether you picked the paid or free plan. The only time you will pay for extra costs is when you opt for a third-party payment provider for your online store.