There are many industries and communities which have membership organizations. It might be small, having only a handful of individuals, or extremely large, having more than 50,000 members.
Tracking all the activities can make your head swirl. You need to check out renewals, contact information, participants, and even subscription fees. It’s plenty of work to keep tabs on those things.
That is where Wild Apricot comes in. It is one of the most famous membership management software that can help you not only record and track but also build your website, and it even has some email marketing features.
In this guide, you will learn if Wild Apricot is what you have been looking for.
Before you continue, you may want to watch this video by Capterra on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of Wild Apricot.
What’s Wild Apricot? Wild Apricot Foundation
Wild Apricot is a Canadian software company that caters to small to midsize membership organizations. Personify, a Constituent Management and Engagement platform acquired them back in 2017.
It is focused on keeping track of members so that nonprofit organizations and clubs can charge them for events and dues. It’s also utilised to inform them about these notifications.
It’s designed to be the solution to develop and manage a membership-based website by encouraging different applications. It’s built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Although it’s targeted at nonprofit organizations, associations, and clubs, it may be used by anyone who’s searching for a software that could help them run like a membership-based entity.
There are a number of ways to utilize Wild Apricot using its own features. They also have a setup wizard that could help their users navigate the software effortlessly. You can even contact their trainers if you require assistance.
What are the features?
Wild Apricot offers features which may be accessed by each member, irrespective of their membership level. From building your website to managing and creating events, it’s easy to navigate these tasks from the dashboard.To give you an idea what Wild Apricot can offer, below are some of the software’s features.
Wild Apricot has a site and hosting features done through AWS. They provide templates and drag and drop editors that will help you create your own site.
This is helpful if you do not have any experience making your own website or if you do not have sufficient budget to hire an expert. It’s also perfect for those who are working under a time constraint.
Apart from the customizable themes and templates available, you can also create your own templates.These can use the default layouts that you have set to your template. And to prevent confusion, your editing page will provide a green highlight to the changes that you have made to your work.
If you’re using a free account, you get a free subdomain generated with the email address you registered when you signed up. You’ll have to avail for a paid membership account if you want to make your own domain name.
Online Store Builder
Besides building sites, they also provide other features like the online store and app builder.
With the online shop, you can sell both digital and physical products. You can set up the costs, discounts, and other deals.
For physical products, you can send them directly to Wild Apricot so that they can handle the distribution process. They will track the process inventory and payments. However, you’ll be the one to deal with the logistics.
For now, the only downside for their online store builder is that you can’t add shipping calculation tools or options to adjust the costs for certain product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This will be in sync in real-time across the website and the mobile app.
You’ll be able to access the information since it is stored in a cloud database. The data is searchable and you can even use it to make membership levels and renewals customizable, to make the process simpler.
If you’re switching from a different management software, you don’t need to worry about your previous membership database. Wild Apricot will let you import your existing database into the software.
You can even create a member’s directory using your database so other members can look at other subscriber’s profiles. Wild Apricot Foundation
Wild Apricot Payments and Donations
Wild Apricot can also handle online store and member payments. Their payment gateway is easy and straightforward to use. All you need to do is create an account with AffiniPay, which is their payment processor. On the other hand, buyers will just need to enter their card details for their orders to be processed.
In addition to that, site owners won’t be billed contract fees or setup fees. Although they charge processing fees, it is pretty competitive, having only 2.9 percent and an additional $0.30 for each transaction.
Take note, though, that the processor is available only to the American and Canadian Wild Apricot clients. Furthermore, the processing fees can be different based on where you are. Some members that are based in other countries will be charged with international processing fees.
Wild Apricot also included a donations feature since they were mainly created for nonprofit. You may add a donation button and have a widget for the donation drive goals and progress. The database of the donations you obtained is also exported.
Emails are still a great, of not, one of the best means to keep in contact with your members. Wild Apricot enables you to send newsletters, invoices, reminders, and even event invitations through their email features and templates.
If you prefer to start your work using a blank canvas, Wild Apricot also gives you that option. If you’re worried that it will seem generic, you can customize the templates using their drag and drop editor.
You may also segment your mailing list. You may use your member’s database for targeting campaigns and to handle other tasks such as confirmations, reminders, or account updates.
Wild Apricot also includes open trackers and analytical reports to get the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.
Even if you’re using a free plan, your email address will be the same as your subdomain. Should you upgrade to a paid plan, you can create a customized domain for your website and for your email.
To help you manage your members before and during events, you can create and share calendar invites for your upcoming events. You can also use this to set up registration forms, process payments, and even waitlists.
Wild Apricot Pricing and Plans
The free plan allows you to have up to 50 members. If you wish to add more members, then you will need to upgrade.
Overall, Wild Apricot has 7 plans to select from. It is possibles to pay it monthly, annually, or every two years.
The price increases as you increase the number of members. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 per month.
If you Pre-pay for 1 year, you will able to save 10%. Another payment strategy is to pay 2 years ahead, which makes it possible to save 15%.
They offer competitive prices considering that these include email management and website hosting. They also offer a free trial for their paid plans. Wild Apricot Foundation
Pros and Cons
Before moving on to the final section, we’ll summarize the pros and cons of using Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of videos and tutorials
Offers flexibility for clubs, associations, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is restricted to clients from the USA and Canada.
If you’re searching for a platform that can help you manage your membership-based site, Wild Apricot is recommended. It was created to be used by membership organizations and associations, so the prices are not too high. They even offer a free plan and a free trial on their paid plans.
But if you are planning to use this for managing your business, it might be best to look for a different platform. If you are really curious, however, it wouldn’t hurt to use their free trial.
But even if it wasn’t made for businesses, it’s still able to execute well. You can use it to sell online courses, but you will need a link that will lead them to an outside site. For businesses with a good deal of events, this is a excellent platform to operate and execute event management strategies.
Overall, Wild Apricot is a fantastic platform, especially for associations and organizations. It gets the job done without being too expensive. If that’s not enough to convince you, you can always use their free trial to see for yourself.
FAQ Wild Apricot Foundation
Are there any system requirements?
Your resolution should have at least a width of 1280 pixels for the software to work efficiently.
Can it work on any browser?
Yes, Wild Apricot is supported by the most popular browsers. To avoid glitches, opt for Microsoft Edge, Google Chrome, Safari, or Firefox.
Are there any tutorials to navigate the software?
Yes. Wild Apricot offers many videos that will help you get started. Just go to their site to get a list of the webinars and tutorials.
How long does the free trial last?
Wild Apricot’s free trial is only 30 days.
Are there additional costs?
Wild Apricot doesn’t have extra transaction fees. You receive all the features whether you chose the paid or free plan. The only time you will pay for additional costs is when you opt for a third party payment provider for your online store.