There are many businesses and communities which have membership organizations. It might be small, with only a handful of individuals, or extremely large, having more than 50,000 members.
Tracking all of the activities can make your head swirl. You need to check out renewals, contact details, participants, and even subscription fees. It’s a lot of work to keep tabs on those things.
That’s where Wild Apricot comes in. It’s one of the most famous membership management softwares which can help you record and track. Not only that, it has email marketing features and it can even help you build your website.
In this guide, you will find out if Wild Apricot is exactly what you’ve been looking for.
Before you continue, you may want to check out this video by Capterra on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of Wild Apricot.
What is Wild Apricot? Wild Apricot Get Started
Wild Apricot is a Canadian software company that caters to small to medium-sized membership organizations. In 2017, they were bought by Personify, a Constituent Management and Engagement platform.
It’s focused on keeping track of members so that nonprofit organizations and clubs can charge them for events and dues. It’s also utilised to inform them about these notifications.
It’s intended to be the solution to build and manage a membership-based site by encouraging different applications. It has built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Though it’s targeted at nonprofit organizations, associations, and clubs, it can be used by anyone who is looking for a software that can help them run like a membership-based entity.
There are many ways to utilize Wild Apricot using its features. They also have a setup wizard that can help their users navigate the software effortlessly. If you need assistance, you can even contact their trainers.
What are the features?
Wild Apricot offers features which can be accessed by each member, irrespective of their membership level. From building your website to managing and creating events, it’s easy to navigate these tasks from the dashboard.Below are a few of Wild Apricot’s features.
Wild Apricot has a site and hosting features done through AWS. They provide templates and drag and drop editors to help you create your own site.
If you don’t have any experience making your own website, or if you don’t have enough budget to hire a professional, this feature is beneficial. It’s also great for those people who are working under a time constraint.
Apart from the customizable themes and templates available, you can also create your own templates.You can even use the customized layouts as a theme and set it as your template. And to prevent confusion, your editing page will provide a green highlight to the changes that you’ve made to your work.
If you are using a free account, you get a free subdomain generated with the email address you registered when you signed up. You’ll need to avail for a paid membership account if you would like to create your own domain name.
Online Store Builder
Besides building sites, they also provide other features such as the online shop and program builder.
With the online store, you can sell both digital and physical goods. You may set up the prices, discounts, and other deals.
For physical products, you can send them directly to Wild Apricot so they can deal with the distribution procedure. They will track the process inventory and payments. However, you will be the one to deal with the logistics.
For now, the only downside for their online store builder is that you can not add shipping calculation tools or options to adjust the costs for certain product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This is going to be in sync in real time across the website and the mobile app.
You will be able to access the data since it is stored in a cloud database. To make it simple, it is searchable, and you can use it to make membership levels and renewals customizable.
If you are switching from another management software, you do not need to worry about your old membership database. Wild Apricot will enable you to import your existing database into the software.
You can even create a member’s directory using your database so other members can look at other subscriber’s profiles. Wild Apricot Get Started
Wild Apricot Payments and Donations
Wild Apricot can also handle online store and member payments. Their payment gateway is easy and straightforward to use. All you need to do is create an account with AffiniPay, which is their payment processor. For the buyers, they will just need to enter their card details so their orders can be processed right away.
On top of that, website owners won’t be billed contract fees or setup fees. Though they charge processing fees, it is pretty competitive, having just 2.9% and an additional $0.30 for each transaction.
Take note, though, that the processor is available only to the Canadian and American Wild Apricot clients. Furthermore, the processing fees can differ based on where you’re. Some members who are based in other countries will be charged with international processing fees.
Wild Apricot also included a donations feature since they were mainly made for nonprofit. You can add a donation button and have a widget for the donation drive objectives and progress. The database of the donations you received is also exported.
Emails are still a great, of not, one of the best way to keep in contact with your members. Wild Apricot enables you to send newsletters, invoices, reminders, and even occasion invitations through their email templates and features.
If you prefer to start your work using a blank canvas, Wild Apricot also gives you that option. If you’re worried that it will look generic, you can customize the templates utilizing their drag and drop editor.
You can also segment your mailing list. Throughout your member’s database, you can use it to target campaigns or handle other tasks like confirmations, reminders, or account updates.
Wild Apricot also includes open trackers and analytical reports to make the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.
Even if you’re using a free plan, your email address will be the same as your subdomain. Should you upgrade to a paid plan, you may create a customized domain for your website and for your email.
To help you manage your members before and during events, you can make and share calendar invites for your upcoming events. You can also use this to set up registration forms, process payments, as well as waitlists.
Wild Apricot Pricing and Plans
The free plan allows you to have up to 50 members. If you wish to add more members, then you’ll need to upgrade.
Overall, Wild Apricot has 7 plans to choose from. You can pay it monthly, annually, or every two years.
The cost increases as you increase the number of members. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 per month.
If you Pre-pay for 1 year, you will able to save 10%. Another payment scheme is to pay 2 years ahead, which makes it possible to save 15%.
They offer competitive prices considering these include email management and website hosting. They also provide a free trial for their paid plans. Wild Apricot Get Started
Pros and Cons
Before continuing on to the last section, we’ll summarize the advantages and disadvantages of using Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of videos and tutorials
Offers flexibility for clubs, associations, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is limited to customers from the USA and Canada.
If you’re searching for a platform that can help you manage your membership-based website, Wild Apricot is a good suggestion. It was made to be used by membership associations and organizations, so the prices are not too high. They even provide a free plan and a free trial on their paid plans.
However, if you’re planning to use this for managing your business, it may be best to find a different platform. If you’re really curious, however, it would not hurt to use their free trial.
It is still able to perform well even if it wasn’t made for businesses You can use it to sell online classes, but you’ll need a link that will lead them to an external site. For businesses with a good deal of events, this is a excellent platform to operate and implement event management strategies.
Overall, Wild Apricot is a good platform, particularly for associations and organizations. It gets the job done without being too pricey. If that’s not enough to convince you, you can always use their free trial to see for yourself.
FAQ Wild Apricot Get Started
Are there any system requirements?
For Wild Apricot to work well, your resolution screen should have a width of 1280 pixels.
Will it work on any browser?
Yes, Wild Apricot is supported by a lot of popular browsers. To avoid glitches, opt for Microsoft Edge, Google Chrome, Safari, or Firefox.
Are there any tutorials to navigate the software?
Yes. Wild Apricot offers many videos that will help you get started. Just go to their site for a list of the tutorials and webinars.
How long does the free trial last?
Wild Apricot offers a 30-day free trial for their paid plans.
Are there any additional costs?
Wild Apricot does not have extra transaction fees. You get all the features whether you picked the paid or free plan. The only time you will pay for additional costs is when you use a third-party payment provider for your online store.