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There are numerous industries and communities which have membership organizations. It might be small, with only a few people, or extremely large, having more than 50,000 members.

Tracking all of the activities can make your head swirl. You need to check out renewals, contact information, participants, and even membership fees. It’s plenty of work to keep tabs on those things.

That is where Wild Apricot comes in. It’s one of the most famous membership management softwares which can help you record and track. Not only that, it has email marketing features and it can even help you build your website.

In this guide, you’ll find out if Wild Apricot is what you have been on the lookout for.

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Before you go on, you may want to watch this video by Capterra on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.

What is Wild Apricot? Wild Apricot Hyperlinks Turn Black

Wild Apricot is a Canadian software company that caters to small to medium-sized membership organizations. In 2017, they were acquired by Personify, a Constituent Management and Engagement platform.

It is focused on keeping track of members so that nonprofit organizations and clubs can bill them for events and dues. It’s also utilised to inform them about these notifications.

It’s intended to be the solution to develop and manage a membership-based site by supporting different applications. It’s built-in financial reporting and email marketing tools.

Who can use Wild Apricot?

Although it’s targeted at nonprofit organizations, associations, and clubs, it may be used by anyone who is looking for a software that can help them run like a membership-based entity.

There are many ways to utilize Wild Apricot using its features. They also have a setup wizard that could help their users navigate the software effortlessly. You may even contact their coaches if you need assistance.

What are the features?

Wild Apricot offers features which can be accessed by every member, regardless of their membership level. Navigating these objectives is easy since you can do it from your dashboard; From building your website to handling and creating events, you will be able to keep track of everything.Here are a few of Wild Apricot’s features.

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Website Builder

Wild Apricot has a website and hosting features done through AWS. To assist in creating your own site, they also offer drag and drop editors as well as templates.

This is very beneficial if you don’t have any experience making your own website or if you do not have enough budget to hire an expert. It’s also perfect for those who are working under a time constraint.

Apart from the customizable themes and templates available, you can even create your own templates.You can even apply the customized layouts as a theme and set it as your template. And to avoid confusion, your editing page will offer a green highlight to the changes that you’ve made to your work.

If you’re using a free account, you get a free subdomain generated using the email address you registered when you signed up. However, if you want to make your own domain name, you’ll have to upgrade your account to a paid membership.

Online Store Builder

Besides building websites, they also offer other features such as the online shop and app builder.

With the online store, you can sell both digital and physical products. You can set up the costs, discounts, and other bargains.

For physical products, you can send them straight to Wild Apricot so they can deal with the distribution procedure. They will track the process payments and inventory. However, you’ll be the one to manage the logistics.

For now, the only downside for their online store builder is that you can not add shipping calculation tools or options to adjust the costs for specific product variants.

Membership Information Storage

Members will be able to access their profiles to update any changes. This will be in sync in real time across the website and the mobile app.

You’ll be able to access the information since it’s kept in a cloud database. The data is searchable and you can even use it to make membership levels and renewals customizable, to make the process easier.

You also do not need to worry about your previous membership database if you are switching from another management service. Wild Apricot will enable you to import your current database into the software.

You can also create a member’s directory with your database so other members can look at other subscriber’s profiles. Wild Apricot Hyperlinks Turn Black

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Wild Apricot Payments and Donations

Wild Apricot can also handle online store and member payments. Their payment gateway is easy and simple to use. All you will need to do is create an account with AffiniPay, which is their payment processor. For the buyers, they will only need to enter their card details so their orders can be processed right away.

In addition to that, site owners won’t be charged contract fees or setup fees. Though they charge processing fees, it is pretty competitive, having only 2.9 percent and an additional $0.30 for every trade.

Take note, though, that the processor is available only to the Canadian and American Wild Apricot clients. Furthermore, the processing fees can differ based on where you are. Some members who are based in different countries will be charged with international processing fees.

Since Wild Apricot was mainly created for nonprofit associations, Wild Apricot added a donations feature. You can add a donation button and have a widget for the donation drive objectives and progress. The database of the donations you obtained can also be exported.

Email Marketing

There’s no better way of keeping in touch with your members than through emails. Wild Apricot enables you to send newsletters, invoices, reminders, and even event invitations through their email templates and features.

If you prefer to start your work using a blank canvas, Wild Apricot also gives you that choice. If you’re worried it will seem generic, you can customize the templates using their drag and drop editor.

You can also segment your mailing list. You can use your member’s database for targeting campaigns and to handle other tasks such as confirmations, reminders, or account updates.

Wild Apricot also includes open trackers and analytical reports to make the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.

The email address will be the same as your subdomain, even if you opted to use their free plan. Should you upgrade to a paid plan, you can create a custom domain for your site and for your email.

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Event Management

Wild Apricot lets you create and share a calendar of any events that you will be hosting. You could also use this to set up registration forms, process payments, as well as waitlists.

Wild Apricot Pricing and Plans

Wild Apricot includes a free plan where you could have up to 50 members. If you have more than that, you will need to upgrade.

In general, Wild Apricot has 7 plans to select from. You can pay it annually or every 2 years.

The cost increases as you increase the number of members. For starters, their Personal Plan can accommodate up to 100 members for $40 per month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 a month.

If you Pre-pay for 1 year, you’ll able to save 10%. Another payment strategy is to cover 2 years ahead, which helps you save 15%.

They offer competitive prices considering that these include email management and website hosting. They also provide a free trial for their paid plans. Wild Apricot Hyperlinks Turn Black

Pros and Cons

Before moving on to the final section, we will summarize the pros and cons of utilizing Wild Apricot to help you decide.

Here are the Pros and Cons:

Advantages

Includes templates

Tons of tutorials and videos

Offers flexibility for clubs, associations, and nonprofits

Offers a free plan

Each paid plan has a free trial

Disadvantages

User interface is a bit confusing

No membership ID on the system

Payment gateway is limited to customers from the USA and Canada.

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Final Thoughts

If you’re looking for a platform that can help you manage your membership-based website, Wild Apricot is recommended. It was made to be used by membership associations and organizations, so the prices are not too high. They even offer a free plan and a free trial on their paid plans.

However, if you are intending to use this for handling your business, it might be best to look for a different platform. If you’re really curious, though, it would not hurt to use their free trial.

But even if it wasn’t made for businesses, it’s still able to perform well.  You can use it to sell online courses, but you’ll need a link that will lead them to an outside website. For businesses with a lot of occasions, this is a great platform to operate and implement event management strategies.

Overall, Wild Apricot is a fantastic platform, particularly for organizations and associations. It gets the job done without being too pricey. If that is not enough to convince you, you could always use their free trial to see for yourself.

FAQ Wild Apricot Hyperlinks Turn Black

Are there any system requirements?

For Wild Apricot to work well, your resolution should have a width of 1280 pixels.

Can it work on any browser?

Wild Apricot works in most browsers. For best results, use either Google Chrome, Microsoft Edge, Firefox, or Safari.

Are there any tutorials to navigate the software?

Yes. Wild Apricot offers many videos to help you get started. Just go to their site to get a list of the webinars and tutorials.

How long does the free trial last?

Wild Apricot offers a 30-day free trial for their paid plans.

Are there any additional costs?

Wild Apricot doesn’t have additional transaction fees. You get all the features whether you chose the paid or free plan. The only time you will pay for extra costs is when you use a third-party payment provider for your online store.

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