There are numerous businesses and communities which have membership organizations. It might be small, with only a handful of individuals, or extremely large, having more than 50,000 members.
Tracking all the activities can make your head swirl. You need to check out renewals, contact information, participants, and even subscription fees. It’s a lot of work to keep track of those things.
That’s where Wild Apricot comes in. It is one of the most famous membership management softwares that can help you track and record. Not only that, it has email marketing features and it can even help you build your website.
In this guide, you will find out if Wild Apricot is exactly what you have been looking for.
Before you go on, you may want to check out this video by Capterra on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of Wild Apricot.
What is Wild Apricot? Wild Apricot Initiative
Wild Apricot is a Canadian software company that caters to small to midsize membership organizations. In 2017, they were bought by Personify, a Constituent Management and Engagement platform.
It’s focused on keeping track of members so that nonprofit organizations and clubs can bill them for events and dues. It’s also used to inform them about these notifications.
It’s intended to be the solution to build and manage a membership-based site by supporting different applications. It’s built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Anyone can use the software. But it’s specifically designed for anyone who’s looking for a software that can help them run like a membership-based entity, particularly non-profit organizations, associations, and clubs.
There are a number of ways to run Wild Apricot using its own features. They also have a setup wizard that could help their users navigate the software effortlessly. If you need assistance, you may even contact their coaches.
What are the features?
Wild Apricot offers features which can be accessed by every member, regardless of their membership level. From building your website to handling and creating events, it’s easy to navigate these objectives from your dashboard.To give you an idea what Wild Apricot can offer, below are a few of the software’s features.
Wild Apricot has a website and hosting features done through AWS. They provide templates and drag and drop editors to assist you create your own website.
If you don’t have any experience making your own website, or if you do not have enough budget to hire an expert, this feature is beneficial. It’s also perfect for those who are working under a time constraint.
Aside from the customizable themes and templates available, you can even create your own templates.You can even use the customized layouts as a theme and set it as your template. And to avoid confusion, your editing page will provide a green highlight to the changes that you’ve made to your work.
If you are using a free account, you get a free subdomain generated with the email address you registered when you signed up. You’ll need to avail for a paid membership account if you would like to make your own domain name.
Online Store Builder
Besides building sites, they also offer other features like the online shop and program builder.
With the online shop, you can sell both digital and physical goods. You can set up the prices, discounts, and other deals.
For physical products, you can send them directly to Wild Apricot so that they can deal with the distribution process. They’ll track the process inventory and payments. However, you will be the one to deal with the logistics.
For now, the only downside for their online store builder is that you can not add shipping calculation tools or options to adjust the prices for specific product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This will be in sync in real time across the website and the mobile app.
You’ll be able to access the data since it’s kept in a cloud database. The data is searchable and you can even use it to make membership levels and renewals customizable, to make the process simpler.
If you are switching from another management service, you do not need to worry about your previous membership database. Wild Apricot will let you import your current database into the software.
You can even create a member’s directory using your database so other members can look at other subscriber’s profiles. Wild Apricot Initiative
Wild Apricot Payments and Donations
Wild Apricot can also handle online shop and member payments. Their payment gateway is easy and simple to use. All you need to do is create an account with AffiniPay, which is their payment processor. For the buyers, they will only have to enter their card details so their orders can be processed right away.
On top of that, site owners won’t be charged contract fees or setup fees. Although they charge processing fees, it’s pretty competitive, having just 2.9% and an additional $0.30 for every trade.
Take note, however, that the processor is available only to the American and Canadian Wild Apricot clients. Furthermore, the processing fees can be different depending on where you’re. Some members that are based in other countries will be charged with international processing fees.
Since Wild Apricot was mainly made for nonprofit associations, Wild Apricot added a donations feature. You may add a donation button and have a widget for the donation drive goals and progress. The database of the contributions you obtained can also be exported.
Emails are still a great, of not, one of the best way to keep in touch with your members. Wild Apricot enables you to send newsletters, invoices, reminders, and even event invitations through their email features and templates.
Wild Apricot gives you the option to begin from a blank canvas or use their templates. If you’re worried that it will seem generic, you can customize the templates using their drag and drop editor.
You may also segment your mailing list. You may use your member’s database for targeting campaigns and to handle other tasks such as confirmations, reminders, or account upgrades.
Wild Apricot also includes open trackers and analytical reports to make the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.
The email address is the same as your subdomain, even if you opted to use their free plan. Should you upgrade to a paid plan, you can create a customized domain for your site and for your email.
Wild Apricot lets you create and share a calendar of any events that you will be hosting. You could also use this to set up registration forms, process payments, and even waitlists.
Wild Apricot Pricing and Plans
Wild Apricot has a free plan where you can have up to 50 members. If you have more than that, you will need to upgrade.
In general, Wild Apricot has 7 strategies to select from. It is possibles to pay it monthly, annually, or every two years.
The cost of the plan is based on the amount of maximum members that you can have. As you increase the number of members, so does your price. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 per month.
If you Pre-pay for 1 year, you’ll able to save 10%. Another payment strategy is to cover 2 years ahead, which makes it possible to save 15%.
They offer competitive prices considering that these include email management and website hosting. They also offer a free trial for their paid plans. Wild Apricot Initiative
Pros and Cons
Before moving on to the last section, we will summarize the advantages and disadvantages of utilizing Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of videos and tutorials
Offers flexibility for clubs, associations, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is restricted to customers from the USA and Canada.
If you’re looking for a platform that can help you manage your membership-based site, Wild Apricot is a good suggestion. It was made to be used by membership organizations and associations, so the prices are not too high. They even offer a free plan and a free trial on their paid plans.
However, if you are intending to use this for handling your business, it may be best to look for a different platform. If you are really curious, though, it would not hurt to use their free trial.
But even if it was not made for businesses, it’s still able to execute well. You can use it to sell online courses, but you will need a link that will lead them to an outside site. For businesses that have a lot of occasions, this is a great platform to operate and implement event management strategies.
Overall, Wild Apricot is a fantastic platform, particularly for associations and organizations. It gets the job done without being too expensive. If that is not enough to convince you, you can always use their free trial to see for yourself.
FAQ Wild Apricot Initiative
Are there any system requirements?
Your resolution screen should have at least a width of 1280 pixels for the software to work efficiently.
Can it work on any browser?
Yes, Wild Apricot is supported by a lot of popular browsers. To avoid glitches, opt for Microsoft Edge, Google Chrome, Safari, or Firefox.
Are there any tutorials to navigate the software?
Yes. Wild Apricot has many videos that will help you get started. Just go to their site for a list of the tutorials and webinars.
How long does the free trial last?
Wild Apricot offers a 30-day free trial for their paid plans.
Are there any additional costs?
Wild Apricot does not have extra transaction fees. You get all the features whether you chose the paid or free plan. The only time you will pay for additional costs is when you opt for a third-party payment provider for your online store.