There are many businesses and communities which have membership organizations. It might be small, with only a few individuals, or extremely large, having more than 50,000 members.
Tracking all the activities can make your head swirl. You need to check out renewals, contact information, participants, and even subscription fees. It’s plenty of work to keep tabs on those things.
That’s where Wild Apricot comes in. It’s one of the most famous membership management softwares that can help you record and track. Not only that, it has email marketing features and it can even help you build your site.
In this guide, you’ll find out if Wild Apricot is what you’ve been looking for.
Before you continue, you may want to watch this video by Capterra on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Wild Apricot is a Canadian software company that caters to small to medium-sized membership organizations. Personify, a Constituent Management and Engagement platform acquired them back in 2017.
It is focused on keeping track of members so that nonprofit organizations and clubs can bill them for events and dues. It’s also used to inform them about these notifications.
It’s designed to be the solution to build and manage a membership-based site by encouraging different applications. It has built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Anyone can use the software. But it’s specifically designed for anyone who is looking for a software that can help them operate like a membership-based entity, particularly non-profit organizations, associations, and clubs.
There are a number of ways to utilize Wild Apricot using its own features. They also have a setup wizard that can help their users navigate the software with ease. You can even contact their coaches if you need assistance.
What are the features?
Wild Apricot offers features that may be accessed by every member, regardless of their membership level. From building your site to handling and creating events, it’s easy to navigate these tasks from the dashboard.To give you an idea what Wild Apricot can offer, below are some of the software’s features.
Wild Apricot has a website and hosting features done through AWS. They offer templates and drag and drop editors that will assist you create your own site.
This is beneficial if you don’t have any experience making your own website or if you do not have enough budget to hire a professional. It’s also perfect for those people who are working under a time constraint.
Apart from the customizable themes and templates available, you can also create your own templates.These can use the default layouts that you’ve set to your template. And to prevent confusion, your editing page will provide a green highlight to the changes that you have made to your work.
If you’re using a free account, you get a free subdomain generated using the email address you registered when you signed up. You’ll have to avail for a paid membership account if you want to create your own domain name.
Online Store Builder
Besides building websites, they also provide other features such as the online store and program builder.
With the online store, you can sell both digital and physical products. You may set up the costs, discounts, and other deals.
For physical products, you can send them directly to Wild Apricot so they can deal with the distribution procedure. They will track the process payments and inventory. However, you will be the one to deal with the logistics.
For now, the only downside for their online shop builder is that you can’t add shipping calculation tools or options to adjust the prices for certain product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This is going to be in sync in real-time across the site and the mobile program.
You’ll be able to access the information since it’s kept in a cloud database. To make it easy, it’s searchable, and you can use it to make membership levels and renewals customizable.
If you are switching from a different management software, you do not need to worry about your previous membership database. Wild Apricot will enable you to import your existing database into the program.
Wild Apricot Payments and Donations
Wild Apricot can also handle online store and member payments. Their payment gateway is easy and simple to use. All you will need to do is create an account with AffiniPay, which is their payment processor. On the other hand, buyers will just have to enter their card details for their orders to be processed.
In addition to that, website owners won’t be charged contract fees or setup fees. Though they charge processing fees, it’s pretty competitive, having just 2.9% and an additional $0.30 for every transaction.
Take note, though, that the processor is available only to the American and Canadian Wild Apricot clients. Furthermore, the processing fees can differ based on where you are. Some members who are based in other countries will be charged with international processing fees.
Wild Apricot also added a donations feature since they were mainly created for nonprofit. You may add a donation button and have a widget for the donation drive goals and progress. The database of the donations you obtained is also exported.
Emails are still a great, of not, one of the best way to keep in touch with your members. Wild Apricot enables you to send newsletters, invoices, reminders, and even event invitations through their email features and templates.
If you prefer to start your work using a blank canvas, Wild Apricot also gives you that choice. If you’re worried that it will look generic, you can customize the templates utilizing their drag and drop editor.
You may also segment your mailing list. Throughout your member’s database, you may use it to target campaigns or manage other tasks like confirmations, reminders, or account upgrades.
Wild Apricot also includes open trackers and analytical reports to make the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.
The email address will be the same as your subdomain, even if you opted to use their free plan. If you upgrade to a paid plan, you can create a custom domain for your site and for your email.
To help you manage your members before and during events, you can create and share calendar invites for your upcoming events. You could also use this to set up registration forms, process payments, and even waitlists.
Wild Apricot Pricing and Plans
Wild Apricot has a free plan where you could have up to 50 members. If you have more than that, you’ll need to upgrade.
In general, Wild Apricot has 7 plans to choose from. It is possible to pay it annually or every 2 years.
The price increases as you increase the number of members. For starters, their Personal Plan can accommodate up to 100 members for $40 per month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 a month.
If you Pre-pay for 1 year, you’ll able to save 10%. Another payment scheme is to cover 2 years ahead, which helps you save 15%.
Pros and Cons
Before moving on to the final section, we will summarize the pros and cons of utilizing Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of videos and tutorials
Offers flexibility for clubs, associations, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is restricted to clients from the USA and Canada.
If you’re looking for a platform that can help you manage your membership-based website, Wild Apricot is recommended. It was made to be used by membership associations and organizations, so the prices are not too high. They even provide a free plan and a free trial on their paid plans.
However, if you’re planning to use this for handling your business, it might be best to find a different platform. If you are really curious, however, it wouldn’t hurt to use their free trial.
It is still able to perform well even if it was not made for businesses You can use it to sell online classes, but you will need a link that will lead them to an external website. For businesses that have a good deal of occasions, this is a great platform to operate and execute event management strategies.
Overall, Wild Apricot is a good platform, especially for organizations and associations. It gets the job done without being too pricey. If that is not enough to convince you, you can always use their free trial to see for yourself.
Are there any system requirements?
For Wild Apricot to work well, your resolution screen should have a width of 1280 pixels.
Can it work on any browser?
Wild Apricot works in most browsers. For best results, use either Google Chrome, Microsoft Edge, Firefox, or Safari.
Are there any tutorials to navigate the software?
Yes. Wild Apricot offers many videos that will help you get started. Just go to their site for a list of the tutorials and webinars.
How long does the free trial last?
Wild Apricot’s free trial lasts 30 days.
Are there any additional costs?
Wild Apricot does not have additional transaction fees. You receive all the features whether you picked the paid or free plan. The only time you will pay for additional costs is when you opt for a third-party payment provider for your online store.