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There are many businesses and communities that have membership organizations. It might be small, having only a few individuals, or extremely large, having more than 50,000 members.

Tracking all the activities can make your head swirl. You need to check out renewals, contact information, participants, and even membership fees. It’s a lot of work to keep track of those things.

That’s where Wild Apricot comes in. It’s one of the most well-known membership management softwares that can help you record and track. Not only that, it has email marketing features and it can even help you build your website.

In this guide, you will find out if Wild Apricot is exactly what you have been looking for.

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Before you go on, you may want to check out this video by Capterra on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.

What’s Wild Apricot? Wild Apricot Linkedin

Wild Apricot is a Canadian software company that caters to small to medium-sized membership organizations. In 2017, they have been acquired by Personify, a Constituent Management and Engagement platform.

It’s focused on keeping track of members so that nonprofit organizations and clubs can bill them for occasions and dues. It’s also utilised to inform them about these notifications.

It’s designed to be the solution to develop and manage a membership-based site by encouraging different applications. It has built-in financial reporting and email marketing tools.

Who can use Wild Apricot?

Anyone can use the software. But it’s specifically designed for anyone who’s looking for a software that could help them operate like a membership-based entity, particularly non-profit organizations, associations, and clubs.

There are a number of ways to utilize Wild Apricot using its features. They also have a setup wizard that can help their users navigate the software effortlessly. If you require assistance, you may even contact their coaches.

What are the features?

Wild Apricot offers features that may be accessed by every member, regardless of their membership level. From building your website to managing and creating events, it’s easy to navigate these objectives from your dashboard.Here are some of Wild Apricot’s features.

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Website Builder

Wild Apricot has a site and hosting features done through AWS. They offer templates and drag and drop editors that will help you create your own website.

If you don’t have any experience making your own website, or if you do not have sufficient budget to hire a professional, this feature is helpful. It’s also great for those people who are working under a time constraint.

You can even create your own templates, aside from the customizable themes and templates that are available.These can apply the default layouts that you’ve set to your template. And to prevent confusion, your editing page will offer a green highlight to the changes that you have made to your work.

If you’re using a free account, you have a free subdomain generated using the email address you registered when you signed up. You will have to avail for a paid membership account if you would like to create your own domain name.

Online Store Builder

Apart from building websites, they also offer other features such as the online shop and app builder.

With the online store, you can sell both digital and physical products. You may set up the prices, discounts, and other deals.

For physical products, you can send them directly to Wild Apricot so they can deal with the distribution procedure. They will monitor the process payments and inventory. However, you will be the one to manage the logistics.

For now, the only downside for their online shop builder is that you can not add shipping calculation tools or options to adjust the prices for certain product variants.

Membership Information Storage

Members will be able to access their profiles to update any changes. This will be in sync in real-time across the site and the mobile app.

You will be able to access the data since it’s kept in a cloud database. The data is searchable and you can even use it to make membership levels and renewals customizable, to make the process simpler.

You also do not need to worry about your old membership database if you are switching from another management software. Wild Apricot will enable you to import your existing database into the software.

You could even make a member’s directory with your database so other members can look at other subscriber’s profiles. Wild Apricot Linkedin

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Wild Apricot Payments and Donations

Wild Apricot can also handle online shop and member payments. Their payment gateway is easy and straightforward to use. All you will need to do is create an account with AffiniPay, which is their payment processor. On the other hand, buyers will just have to enter their card details for their orders to be processed.

In addition to that, website owners won’t be billed contract fees or setup fees. Though they charge processing fees, it’s pretty competitive, having only 2.9% and an additional $0.30 for each trade.

Take note, however, that the processor is available only to the Canadian and American Wild Apricot clients. Furthermore, the processing fees can differ based on where you are. There are international processing fees for members that are based in different countries.

Since Wild Apricot was mainly created for nonprofit associations, Wild Apricot included a donations feature. You may add a donation button and have a widget for the donation drive objectives and progress. The database of the contributions you received is also exported.

Email Marketing

Emails are still a great, of not, one of the best means to keep in touch with your members. Wild Apricot enables you to send newsletters, invoices, reminders, and even occasion invitations through their email templates and features.

Wild Apricot gives you the option to begin from a blank canvas or use their templates. If you’re worried that it will seem generic, you can customize the templates utilizing their drag and drop editor.

You can also segment your mailing list. Throughout your member’s database, you may use it to target campaigns or handle other tasks such as confirmations, reminders, or account upgrades.

Wild Apricot also includes open trackers and analytical reports to make the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.

The email address will be the same as your subdomain, even if you opted to use their free plan. If you upgrade to a paid plan, you may create a customized domain for your site and for your email.

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Event Management

To help you manage your members before and during events, you can create and share calendar invites for your upcoming events. You could also use this to set up registration forms, process payments, as well as waitlists.

Wild Apricot Pricing and Plans

Wild Apricot includes a free plan where you could have up to 50 members. If you’ve got more than that, you will need to upgrade.

In general, Wild Apricot has 7 plans to select from. You can pay it annually or every 2 years.

The price of the plan is based on the amount of maximum members that you can have. As you increase the number of members, so does your price. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 per month.

If you Pre-pay for 1 year, you will able to save 10%. Another payment strategy is to pay 2 years ahead, which makes it possible to save 15%.

They offer competitive prices considering these include email management and website hosting. They also provide a free trial for their paid plans. Wild Apricot Linkedin

Pros and Cons

Before continuing on to the final section, we will summarize the pros and cons of utilizing Wild Apricot to help you decide.

Here are the Pros and Cons:

Advantages

Includes templates

Tons of tutorials and videos

Offers flexibility for clubs, associations, and nonprofits

Offers a free plan

Each paid plan has a free trial

Disadvantages

User interface is a bit confusing

No membership ID on the system

Payment gateway is restricted to customers from the USA and Canada.

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Final Thoughts

If you’re searching for a platform that can help you manage your membership-based site, Wild Apricot is a good suggestion. It was made to be used by membership organizations and associations, so the prices are not too high. They even provide a free plan and a free trial on their paid plans.

But if you are intending to use this for managing your business, it might be best to look for a different platform. If you are really curious, however, it would not hurt to use their free trial.

But even if it was not made for businesses, it is still able to execute well.  You can use it to sell online classes, but you will need a link which will lead them to an outside website. For businesses with a good deal of occasions, this is a great platform to operate and implement event management strategies.

Overall, Wild Apricot is a fantastic platform, particularly for organizations and associations. It gets the job done without being too pricey. If that is not enough to convince you, you can always use their free trial to see for yourself.

FAQ Wild Apricot Linkedin

Are there any system requirements?

Your resolution screen should have at least a width of 1280 pixels for the software to work efficiently.

Can it work on any browser?

Yes, Wild Apricot is supported by a lot of popular browsers. To avoid glitches, opt for Microsoft Edge, Google Chrome, Safari, or Firefox.

Are there any tutorials to navigate the software?

Yes. Wild Apricot has many videos to help you get started. Just go to their site to get a list of the webinars and tutorials.

How long does the free trial last?

Wild Apricot’s free trial is only 30 days.

Are there additional costs?

Wild Apricot does not have extra transaction fees. You receive all the features whether you picked the paid or free plan. The only time you will pay for extra costs is when you opt for a third party payment provider for your online store.

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