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There are numerous businesses and communities which have membership organizations. It could be small, having only a few individuals, or extremely large, having more than 50,000 members.

Tracking all the activities can make your head swirl. You need to check out renewals, contact information, participants, and even subscription fees. It’s plenty of work to keep tabs on those things.

That is where Wild Apricot comes in. It’s one of the most well-known membership management software which can help you not only record and track but also build your site, and it even has some email marketing features.

In this guide, you will learn if Wild Apricot is exactly what you have been on the lookout for.

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Before you go on, you may want to check out this video by Capterra on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.

What is Wild Apricot? Wild Apricot Links From Website Banner Ads

Wild Apricot is a Canadian software company that caters to small to medium-sized membership organizations. Personify, a Constituent Management and Engagement platform bought them back in 2017.

It is focused on keeping track of members so that nonprofit organizations and clubs can charge them for occasions and dues. It’s also utilised to notify them about these notifications.

It’s intended to be the solution to develop and manage a membership-based website by encouraging different applications. It has built-in financial reporting and email marketing tools.

Who can use Wild Apricot?

Though it’s targeted at nonprofit organizations, associations, and clubs, it can be used by anyone who is looking for a software that can help them run like a membership-based entity.

There are many ways to utilize Wild Apricot using its own features. They also have a setup wizard that could help their users navigate the software with ease. If you need assistance, you may even contact their coaches.

What are the features?

Wild Apricot offers features which may be accessed by each member, irrespective of their membership level. From building your site to handling and creating events, it’s easy to navigate these tasks from your dashboard.To give you an idea what Wild Apricot can offer, below are a few of the software’s features.

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Website Builder

Wild Apricot has a site and hosting features done through AWS. To help in creating your own website, they also provide drag and drop editors as well as templates.

If you don’t have any experience making your own website, or if you do not have enough budget to hire an expert, this feature is helpful. It’s also perfect for those people who are working under a time constraint.

You can also create your own templates, aside from the customizable themes and templates that are available.These can use the default layouts that you’ve set to your template. And to prevent confusion, your editing page will provide a green highlight to the changes that you have made to your work.

If you are using a free account, you get a free subdomain generated with the email address you registered when you signed up. However, if you want to make your own domain name, you will need to upgrade your account to a paid membership.

Online Store Builder

Apart from building websites, they also offer other features such as the online store and program builder.

With the online shop, you can sell both digital and physical goods. You can set up the costs, discounts, and other bargains.

For physical products, you can send them directly to Wild Apricot so that they can handle the distribution procedure. They’ll track the process payments and inventory. However, you will be the one to manage the logistics.

For now, the only downside for their online store builder is that you can’t add shipping calculation tools or options to adjust the costs for certain product variants.

Membership Information Storage

Members will be able to access their profiles to update any changes. This is going to be in sync in real-time across the website and the mobile program.

You’ll be able to access the information because it is stored in a cloud database. To make it simple, it is searchable, and you can use it to make membership levels and renewals customizable.

You also don’t need to worry about your previous membership database if you are switching from a different management service. Wild Apricot will let you import your current database into the software.

You could also make a member’s directory using your database so other members can look at other subscriber’s profiles. Wild Apricot Links From Website Banner Ads

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Wild Apricot Payments and Donations

Wild Apricot can also manage online shop and member payments. Their payment gateway is easy and simple to use. All you will need to do is create an account with AffiniPay, which is their payment processor. For the buyers, they will only need to enter their card details so their orders can be processed right away.

In addition to that, site owners won’t be charged contract fees or setup fees. Although they charge processing fees, it’s pretty competitive, having only 2.9% and an additional $0.30 for each trade.

Take note, however, that the processor is available only to the American and Canadian Wild Apricot clients. Furthermore, the processing fees can be different based on where you’re. Some members who are based in other countries will be charged with international processing fees.

Since Wild Apricot was mainly created for nonprofit institutions, Wild Apricot added a donations feature. You can add a donation button and have a widget for the donation drive goals and progress. The database of the contributions you received is also exported.

Email Marketing

Emails are still a great, of not, one of the best means to keep in contact with your members. Wild Apricot lets you send newsletters, invoices, reminders, and even event invitations through their email features and templates.

If you prefer to start your work using a blank canvas, Wild Apricot also gives you that choice. If you’re worried it will seem generic, you can customize the templates using their drag and drop editor.

You may also segment your mailing list. Throughout your member’s database, you may use it to target campaigns or handle other tasks such as confirmations, reminders, or account upgrades.

Wild Apricot also includes open trackers and analytical reports to get the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.

The email address will be the same as your subdomain, even if you opted to use their free plan. Should you upgrade to a paid plan, you may create a custom domain for your website and for your email.

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Event Management

Wild Apricot lets you make and share a calendar of any events that you will be hosting. You could also use this to set up registration forms, process payments, and even waitlists.

Wild Apricot Pricing and Plans

Wild Apricot has a free plan where you can have up to 50 members. If you have more than that, you will need to upgrade.

Overall, Wild Apricot has 7 plans to choose from. You can pay it annually or every 2 years.

The cost of the plan is based on the amount of maximum members that you can have. As you increase the number of members, so does your price. For starters, their Personal Plan can accommodate up to 100 members for $40 per month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 per month.

If you Pre-pay for 1 year, you will able to save 10%. Another payment scheme is to pay 2 years ahead, which helps you save 15%.

They offer competitive prices considering these include email management and website hosting. They also offer a free trial for their paid plans. Wild Apricot Links From Website Banner Ads

Pros and Cons

Before moving on to the final section, we’ll summarize the pros and cons of utilizing Wild Apricot to help you decide.

Here are the Pros and Cons:

Pros

Includes templates

Tons of tutorials and videos

Offers flexibility for associations, clubs, and nonprofits

Offers a free plan

Each paid plan has a free trial

Disadvantages

User interface is a bit confusing

No membership ID on the system

Payment gateway is limited to clients from the USA and Canada.

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Final Thoughts

If you’re looking for a platform that can help you manage your membership-based website, Wild Apricot is recommended. It was created to be used by membership organizations and associations, so the prices are not too high. They even offer a free plan and a free trial on their paid plans.

But if you are intending to use this for handling your business, it might be best to find a different platform. If you’re really curious, though, it would not hurt to use their free trial.

It is still able to perform well even if it was not made for businesses  You can use it to sell online classes, but you’ll need a link which will lead them to an outside website. For businesses that have a good deal of events, this is a great platform to operate and implement event management strategies.

Overall, Wild Apricot is a good platform, particularly for organizations and associations. It gets the job done without being too pricey. If that is not enough to convince you, you can always use their free trial to see for yourself.

FAQ Wild Apricot Links From Website Banner Ads

Are there any system requirements?

For Wild Apricot to work well, your resolution should have a width of 1280 pixels.

Will it work on any browser?

Wild Apricot works in most browsers. For best results, use either Google Chrome, Microsoft Edge, Firefox, or Safari.

Are there any tutorials to navigate the software?

Yes. Wild Apricot offers many videos that will help you get started. Just go to their site for a list of the tutorials and webinars.

How long does the free trial last?

Wild Apricot offers a 30-day free trial for their paid plans.

Are there any additional costs?

Wild Apricot doesn’t have extra transaction fees. You get all the features whether you picked the paid or free plan. The only time you will pay for extra costs is when you opt for a third-party payment provider for your online store.

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