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There are numerous businesses and communities that have membership organizations. It might be small, with only a few people, or extremely large, having more than 50,000 members.

Tracking all of the activities can make your head swirl. You need to check out renewals, contact details, participants, and even subscription fees. It’s a lot of work to keep track of these things.

That is where Wild Apricot comes in. It’s one of the most well-known membership management softwares which can help you track and record. Not only that, it has email marketing features and it can even help you build your website.

In this guide, you’ll learn if Wild Apricot is exactly what you have been on the lookout for.

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Before you continue, you may want to check out this video by Capterra on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.

What’s Wild Apricot? Wild Apricot Live Website

Wild Apricot is a Canadian software company that caters to small to midsize membership organizations. In 2017, they were acquired by Personify, a Constituent Management and Engagement platform.

It’s focused on keeping track of members so that nonprofit organizations and clubs can bill them for occasions and dues. It’s also used to inform them about these notifications.

It’s intended to be the solution to develop and manage a membership-based website by encouraging different applications. It has built-in financial reporting and email marketing tools.

Who can use Wild Apricot?

Anyone can use the software. But it’s specifically designed for anyone who’s searching for a software that can help them run like a membership-based entity, particularly non-profit organizations, associations, and clubs.

There are a number of ways to utilize Wild Apricot using its features. They also have a setup wizard that could help their users navigate the software with ease. You may also contact their trainers if you need assistance.

What are the features?

Wild Apricot offers features which may be accessed by every member, irrespective of their membership level. From building your website to managing and creating events, it’s easy to navigate these objectives from the dashboard.Below are a few of Wild Apricot’s features.

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Website Builder

Wild Apricot has a site and hosting features done through AWS. They provide templates and drag and drop editors to assist you create your own site.

If you don’t have any experience making your own website, or if you do not have enough budget to hire an expert, this feature is very helpful. It’s also perfect for those people who are working under a time constraint.

You can even create your own templates, apart from the customizable themes and templates that are available.You can even apply the customized layouts as a theme and set it as your template. And to prevent confusion, your editing page will offer a green highlight to the changes that you’ve made to your work.

If you’re using a free account, you get a free subdomain generated with the email address you registered when you signed up. However, if you would like to make your own domain name, you’ll need to upgrade your account to a paid membership.

Online Store Builder

Apart from building sites, they also provide other features like the online shop and program builder.

With the online shop, you can sell both digital and physical products. You can set up the prices, discounts, and other bargains.

For physical products, you can send them straight to Wild Apricot so that they can deal with the distribution process. They will monitor the process payments and inventory. However, you’ll be the one to deal with the logistics.

For now, the only downside for their online shop builder is that you can’t add shipping calculation tools or options to adjust the costs for certain product variants.

Membership Information Storage

Members will be able to access their profiles to update any changes. This will be in sync in real time across the website and the mobile app.

You will be able to access the information since it is stored in a cloud database. The data is searchable and you can even use it to make membership levels and renewals customizable, to make the process simpler.

You also don’t need to worry about your old membership database if you’re switching from a different management software. Wild Apricot will let you import your existing database into the program.

You can even create a member’s directory using your database so other members can look at other subscriber’s profiles. Wild Apricot Live Website

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Wild Apricot Payments and Donations

Wild Apricot can also handle online shop and member payments. Their payment gateway is easy and simple to use. All you need to do is create an account with AffiniPay, which is their payment processor. On the other hand, buyers will only have to enter their card details for their orders to be processed.

On top of that, site owners won’t be billed contract fees or setup fees. Though they charge processing fees, it’s pretty competitive, having just 2.9% and an additional $0.30 for every trade.

Take note, however, that the processor is available only to the Canadian and American Wild Apricot clients. Furthermore, the processing fees can be different depending on where you’re. There are international processing fees for members that are based in other countries.

Since Wild Apricot was mainly created for nonprofit institutions, Wild Apricot added a donations feature. You may add a donation button and have a widget for the donation drive objectives and progress. The database of the contributions you obtained can also be exported.

Email Marketing

There’s no better way of keeping in touch with your members than through emails. Wild Apricot enables you to send newsletters, invoices, reminders, and even occasion invitations through their email features and templates.

Wild Apricot gives you the choice to begin from a blank canvas or use their templates. If you’re worried it will seem generic, you can customize the templates using their drag and drop editor.

You can also segment your mailing list. Throughout your member’s database, you may use it to target campaigns or manage other tasks like confirmations, reminders, or account upgrades.

Wild Apricot also includes open trackers and analytical reports to make the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.

Even if you’re using a free plan, your email address is the same as your subdomain. Should you upgrade to a paid plan, you can create a custom domain for your website and for your email.

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Event Management

To help you manage your members before and during events, you can make and share calendar invites for your upcoming events. You could also use this to set up registration forms, process payments, and even waitlists.

Wild Apricot Pricing and Plans

Wild Apricot has a free plan where you can have up to 50 members. If you’ve got more than that, you’ll need to upgrade.

Overall, Wild Apricot has 7 strategies to choose from. It is possibles to pay it monthly, annually, or every two years.

The cost of the plan is based on the amount of maximum members that you can have. As you increase the number of members, so does your price. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 per month.

If you Pre-pay for 1 year, you will able to save 10%. Another payment scheme is to cover 2 years ahead, which makes it possible to save 15%.

They offer competitive prices considering that these include email management and website hosting. They also provide a free trial for their paid plans. Wild Apricot Live Website

Pros and Cons

Before moving on to the final section, we’ll summarize the advantages and disadvantages of using Wild Apricot to help you decide.

Here are the Pros and Cons:

Pros

Includes templates

Tons of videos and tutorials

Offers flexibility for associations, clubs, and nonprofits

Offers a free plan

Each paid plan has a free trial

Disadvantages

User interface is a bit confusing

No membership ID on the system

Payment gateway is limited to customers from the USA and Canada.

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Final Thoughts

If you’re searching for a platform that can help you manage your membership-based website, Wild Apricot is recommended. It was created to be used by membership organizations and associations, so the prices are not too high. They even provide a free plan and a free trial on their paid plans.

However, if you’re intending to use this for managing your business, it might be best to look for a different platform. If you are really curious, however, it would not hurt to use their free trial.

But even if it wasn’t made for businesses, it is still able to perform well.  You can use it to sell online classes, but you’ll need a link which will lead them to an outside website. For businesses that have a lot of occasions, this is a excellent platform to operate and execute event management strategies.

Overall, Wild Apricot is a good platform, especially for associations and organizations. It gets the job done without being too expensive. If that’s not enough to convince you, you could always use their free trial to see for yourself.

FAQ Wild Apricot Live Website

Are there any system requirements?

For Wild Apricot to work well, your resolution screen should have a width of 1280 pixels.

Can it work on any browser?

Yes, Wild Apricot is supported by a lot of popular browsers. To avoid glitches, opt for Microsoft Edge, Google Chrome, Safari, or Firefox.

Are there any tutorials to navigate the software?

Yes. Wild Apricot has many videos to help you get started. Just go to their website for a list of the tutorials and webinars.

How long does the free trial last?

Wild Apricot offers a 30-day free trial for their paid plans.

Are there any additional costs?

Wild Apricot doesn’t have additional transaction fees. You receive all the features whether you chose the paid or free plan. The only time you will pay for additional costs is when you use a third-party payment provider for your online store.

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