There are numerous industries and communities that have membership organizations. It could be small, having only a few people, or extremely large, having more than 50,000 members.
Tracking all of the activities can make your head swirl. You need to check out renewals, contact details, participants, and even membership fees. It’s plenty of work to keep track of those things.
That’s where Wild Apricot comes in. It’s one of the most famous membership management software which can help you not only track and record but also build your site, and it even has some email marketing features.
In this guide, you’ll find out if Wild Apricot is what you have been on the lookout for.
Before you go on, you may want to check out this video by Capterra on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
What’s Wild Apricot? Wild Apricot Macros
Wild Apricot is a Canadian software company that caters to small to medium-sized membership organizations. Personify, a Constituent Management and Engagement platform acquired them back in 2017.
It is focused on keeping track of members so that nonprofit organizations and clubs can bill them for occasions and dues. It’s also used to inform them about these notifications.
It’s designed to be the solution to build and manage a membership-based site by encouraging different applications. It’s built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Though it’s targeted at nonprofit organizations, associations, and clubs, it may be used by anyone who’s looking for a software that could help them operate like a membership-based entity.
There are a number of ways to run Wild Apricot using its features. They also have a setup wizard that can help their users navigate the software with ease. You may even contact their coaches if you need assistance.
What are the features?
Wild Apricot offers features which can be accessed by each member, irrespective of their membership level. From building your site to handling and creating events, it’s easy to navigate these tasks from the dashboard.Here are a few of Wild Apricot’s features.
Wild Apricot has a site and hosting features done through AWS. To help in creating your own website, they also provide drag and drop editors as well as templates.
This is helpful if you don’t have any experience making your own website or if you don’t have sufficient budget to hire an expert. It’s also perfect for those people who are working under a time constraint.
Aside from the customizable themes and templates available, you can also create your own templates.You can even apply the customized layouts as a theme and set it as your template. And to prevent confusion, your editing page will provide a green highlight to the changes that you’ve made to your work.
If you’re using a free account, you have a free subdomain generated with the email address you registered when you signed up. However, if you want to create your own domain name, you will need to upgrade your account to a paid membership.
Online Store Builder
Besides building sites, they also offer other features like the online shop and app builder.
With the online shop, you can sell both digital and physical products. You can set up the prices, discounts, and other bargains.
For physical products, you can send them directly to Wild Apricot so that they can deal with the distribution process. They will track the process payments and inventory. However, you will be the one to deal with the logistics.
For now, the only downside for their online shop builder is that you can not add shipping calculation tools or options to adjust the prices for specific product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This will be in sync in real-time across the site and the mobile app.
You’ll be able to access the information since it is stored in a cloud database. The data is searchable and you can even use it to make membership levels and renewals customizable, to make the process simpler.
If you’re switching from a different management software, you do not need to worry about your old membership database. Wild Apricot will enable you to import your current database into the program.
You can even create a member’s directory with your database so other members can look at other subscriber’s profiles. Wild Apricot Macros
Wild Apricot Payments and Donations
Wild Apricot can also handle online shop and member payments. Their payment gateway is easy and straightforward to use. All you will need to do is create an account with AffiniPay, which is their payment processor. For the buyers, they will just need to enter their card details so their orders can be processed right away.
In addition to that, site owners won’t be charged contract fees or setup fees. Although they charge processing fees, it’s pretty competitive, having only 2.9 percent and an additional $0.30 for each trade.
Take note, however, that the processor is available only to the Canadian and American Wild Apricot clients. Furthermore, the processing fees can be different based on where you are. Some members that are based in other countries will be charged with international processing fees.
Wild Apricot also added a donations feature since they were mainly made for nonprofit. You can add a donation button and have a widget for the donation drive goals and progress. The database of the donations you obtained is also exported.
Emails are still a great, of not, one of the best way to keep in contact with your members. Wild Apricot enables you to send newsletters, invoices, reminders, and even occasion invitations through their email templates and features.
If you prefer to start your work using a blank canvas, Wild Apricot also gives you that option. If you’re worried that it will seem generic, you can customize the templates using their drag and drop editor.
You can also segment your mailing list. Throughout your member’s database, you may use it to target campaigns or manage other tasks like confirmations, reminders, or account upgrades.
Wild Apricot also includes open trackers and analytical reports to get the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.
The email address is the same as your subdomain, even if you opted to use their free plan. Should you upgrade to a paid plan, you may create a customized domain for your site and for your email.
Wild Apricot lets you create and share a calendar of any events that you will be hosting. You could also use this to set up registration forms, process payments, as well as waitlists.
Wild Apricot Pricing and Plans
Wild Apricot has a free plan where you can have up to 50 members. If you’ve got more than that, you’ll need to upgrade.
In general, Wild Apricot has 7 strategies to choose from. You can pay it annually or every 2 years.
The cost of the plan is based on the amount of maximum members that you can have. As you increase the number of members, so does your price. For starters, their Personal Plan can accommodate up to 100 members for $40 per month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 per month.
If you Pre-pay for 1 year, you’ll able to save 10%. Another payment strategy is to pay 2 years ahead, which makes it possible to save 15%.
They offer competitive prices considering that these include email management and website hosting. They also offer a free trial for their paid plans. Wild Apricot Macros
Pros and Cons
Before moving on to the final section, we’ll summarize the advantages and disadvantages of utilizing Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of tutorials and videos
Offers flexibility for associations, clubs, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is restricted to clients from the USA and Canada.
If you’re searching for a platform that can help you manage your membership-based website, Wild Apricot is a good suggestion. It was made to be used by membership organizations and associations, so the prices are not too high. They even provide a free plan and a free trial on their paid plans.
But if you are intending to use this for managing your business, it might be best to look for a different platform. If you are really curious, however, it would not hurt to use their free trial.
But even if it was not made for businesses, it is still able to execute well. You can use it to sell online classes, but you’ll need a link that will lead them to an outside website. For businesses with a lot of events, this is a great platform to operate and execute event management strategies.
Overall, Wild Apricot is a fantastic platform, particularly for associations and organizations. It gets the job done without being too pricey. If that is not enough to convince you, you could always use their free trial to see for yourself.
FAQ Wild Apricot Macros
Are there any system requirements?
For Wild Apricot to work well, your resolution screen should have a width of 1280 pixels.
Can it work on any browser?
Wild Apricot works in most browsers. For best results, use either Google Chrome, Microsoft Edge, Firefox, or Safari.
Are there any tutorials to browse the software?
Yes. Wild Apricot offers many videos that will help you get started. Just go to their site to get a list of the webinars and tutorials.
How long does the free trial last?
Wild Apricot’s free trial lasts 30 days.
Are there additional costs?
Wild Apricot does not have extra transaction fees. You receive all the features whether you chose the paid or free plan. The only time you will pay for additional costs is when you opt for a third-party payment provider for your online shop.