Wild Apricot + Nonprofit + Unicorn

Wild-apricot-review

There are numerous businesses and communities that have membership organizations. It might be small, having only a few people, or extremely large, having more than 50,000 members.

Tracking all the activities can make your head swirl. You need to check out renewals, contact information, participants, and even membership fees. It’s plenty of work to keep track of these things.

That is where Wild Apricot comes in. It is one of the most well-known membership management software which can help you not only track and record but also build your website, and it even has some email marketing features.

In this guide, you’ll learn if Wild Apricot is what you’ve been looking for.

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Before you go on, you may want to watch this video by Capterra on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.

What’s Wild Apricot? Wild Apricot + Nonprofit + Unicorn

Wild Apricot is a Canadian software company that caters to small to midsize membership organizations. Personify, a Constituent Management and Engagement platform acquired them back in 2017.

It is focused on keeping track of members so that nonprofit organizations and clubs can bill them for occasions and dues. It’s also used to inform them about these notifications.

It’s designed to be the solution to build and manage a membership-based website by supporting different applications. It’s built-in financial reporting and email marketing tools.

Who can use Wild Apricot?

Though it’s targeted at nonprofit organizations, associations, and clubs, it can be used by anyone who is searching for a software that could help them operate like a membership-based entity.

There are many ways to run Wild Apricot using its own features. They also have a setup wizard that can help their users navigate the software effortlessly. You may even contact their coaches if you require assistance.

What are the features?

Wild Apricot offers features which may be accessed by each member, irrespective of their membership level. From building your website to managing and creating events, it’s easy to navigate these tasks from your dashboard.To give you an idea what Wild Apricot can offer, below are some of the software’s features.

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Website Builder

Wild Apricot has a site and hosting features done through AWS. They provide templates and drag and drop editors to help you create your own site.

If you do not have any experience making your own website, or if you do not have enough budget to hire an expert, this feature is beneficial. It’s also perfect for those people who are working under a time constraint.

Apart from the customizable themes and templates available, you can also create your own templates.You can even use the customized layouts as a theme and set it as your template. And to avoid confusion, your editing page will offer a green highlight to the changes that you’ve made to your work.

If you’re using a free account, you get a free subdomain generated with the email address you registered when you signed up. However, if you want to create your own domain name, you will need to upgrade your account to a paid membership.

Online Store Builder

Apart from building sites, they also provide other features like the online shop and program builder.

With the online store, you can sell both digital and physical goods. You may set up the prices, discounts, and other bargains.

For physical products, you can send them directly to Wild Apricot so they can deal with the distribution procedure. They’ll track the process payments and inventory. However, you’ll be the one to manage the logistics.

For now, the only downside for their online store builder is that you can’t add shipping calculation tools or options to adjust the prices for specific product variants.

Membership Information Storage

Members will be able to access their profiles to update any changes. This is going to be in sync in real-time across the website and the mobile program.

You’ll be able to access the data because it’s kept in a cloud database. To make it simple, it is searchable, and you can use it to make membership levels and renewals customizable.

If you are switching from another management service, you do not need to worry about your previous membership database. Wild Apricot will let you import your current database into the software.

You could also create a member’s directory with your database so other members can look at other subscriber’s profiles. Wild Apricot + Nonprofit + Unicorn

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Wild Apricot Payments and Donations

Wild Apricot can also manage online store and member payments. Their payment gateway is easy and straightforward to use. All you need to do is create an account with AffiniPay, which is their payment processor. On the other hand, buyers will only need to enter their card details for their orders to be processed.

In addition to that, site owners won’t be charged contract fees or setup fees. Though they charge processing fees, it’s pretty competitive, having just 2.9 percent and an additional $0.30 for every trade.

Take note, however, that the processor is available only to the American and Canadian Wild Apricot clients. Furthermore, the processing fees can be different based on where you’re. Some members who are based in different countries will be charged with international processing fees.

Since Wild Apricot was mainly made for nonprofit institutions, Wild Apricot added a donations feature. You may add a donation button and have a widget for the donation drive objectives and progress. The database of the contributions you received is also exported.

Email Marketing

There’s no better way of keeping in contact with your members than through emails. Wild Apricot lets you send newsletters, invoices, reminders, and even event invitations through their email features and templates.

Wild Apricot gives you the choice to begin from a blank canvas or use their templates. If you’re worried that it will look generic, you can customize the templates utilizing their drag and drop editor.

You can also segment your mailing list. You can use your member’s database for targeting campaigns and to manage other tasks like confirmations, reminders, or account upgrades.

Wild Apricot also includes open trackers and analytical reports to make the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.

The email address is the same as your subdomain, even if you opted to use their free plan. If you upgrade to a paid plan, you may create a customized domain for your site and for your email.

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Event Management

To help you manage your members before and during events, you can create and share calendar invites for your upcoming events. You can also use this to set up registration forms, process payments, and even waitlists.

Wild Apricot Pricing and Plans

Wild Apricot has a free plan where you could have up to 50 members. If you’ve got more than that, you will need to upgrade.

Overall, Wild Apricot has 7 strategies to select from. It is possible to pay it annually or every 2 years.

The cost of the plan is based on the amount of maximum members that you can have. As you increase the number of members, so does your price. For starters, their Personal Plan can accommodate up to 100 members for $40 per month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 per month.

If you Pre-pay for 1 year, you will able to save 10%. Another payment scheme is to cover 2 years ahead, which makes it possible to save 15%.

They offer competitive prices considering that these include email management and website hosting. They also provide a free trial for their paid plans. Wild Apricot + Nonprofit + Unicorn

Pros and Cons

Before continuing on to the final section, we will summarize the pros and cons of utilizing Wild Apricot to help you decide.

Here are the Pros and Cons:

Pros

Includes templates

Tons of tutorials and videos

Offers flexibility for clubs, associations, and nonprofits

Offers a free plan

Each paid plan has a free trial

Disadvantages

User interface is a bit confusing

No membership ID on the system

Payment gateway is restricted to customers from the USA and Canada.

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Final Thoughts

If you’re looking for a platform that can help you manage your membership-based website, Wild Apricot is recommended. It was created to be used by membership organizations and associations, so the prices are not too high. They even provide a free plan and a free trial on their paid plans.

But if you’re planning to use this for handling your business, it might be best to look for a different platform. If you’re really curious, though, it would not hurt to use their free trial.

It’s still able to execute well even if it was not made for businesses  You can use it to sell online courses, but you’ll need a link that will lead them to an outside site. For businesses with a lot of occasions, this is a great platform to operate and implement event management strategies.

Overall, Wild Apricot is a fantastic platform, especially for organizations and associations. It gets the job done without being too expensive. If that’s not enough to convince you, you can always use their free trial to see for yourself.

FAQ Wild Apricot + Nonprofit + Unicorn

Are there any system requirements?

Your resolution should have at least a width of 1280 pixels for the software to work efficiently.

Will it work on any browser?

Yes, Wild Apricot is supported by the most popular browsers. To avoid glitches, opt for Microsoft Edge, Google Chrome, Safari, or Firefox.

Are there any tutorials to browse the software?

Yes. Wild Apricot offers many videos that will help you get started. Just go to their website for a list of the tutorials and webinars.

How long does the free trial last?

Wild Apricot offers a 30-day free trial for their paid plans.

Are there any additional costs?

Wild Apricot does not have additional transaction fees. You get all the features whether you chose the paid or free plan. The only time you will pay for extra costs is when you use a third party payment provider for your online store.

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