There are numerous industries and communities that have membership organizations. It might be small, with only a few individuals, or extremely large, having more than 50,000 members.
Tracking all of the activities can make your head swirl. You need to check out renewals, contact information, participants, and even subscription fees. It’s plenty of work to keep track of these things.
That’s where Wild Apricot comes in. It is one of the most well-known membership management software which can help you not only track and record but also build your site, and it even has some email marketing features.
In this guide, you’ll learn if Wild Apricot is what you have been on the lookout for.
Before you continue, you may want to watch this video by Capterra on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
What is Wild Apricot? Wild Apricot On WordPress
Wild Apricot is a Canadian software company that caters to small to medium-sized membership organizations. In 2017, they have been bought by Personify, a Constituent Management and Engagement platform.
It is focused on keeping track of members so that nonprofit organizations and clubs can charge them for events and dues. It’s also used to notify them about these notifications.
It’s designed to be the solution to develop and manage a membership-based website by encouraging different applications. It’s built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Anyone can use the software. But it’s specifically designed for anyone who’s looking for a software that could help them operate like a membership-based entity, particularly non-profit organizations, associations, and clubs.
There are a number of ways to run Wild Apricot using its features. They also have a setup wizard that could help their users navigate the software with ease. If you need assistance, you can even contact their coaches.
What are the features?
Wild Apricot offers features that can be accessed by each member, irrespective of their membership level. From building your site to handling and creating events, it’s easy to navigate these objectives from your dashboard.Here are a few of Wild Apricot’s features.
Wild Apricot has a website and hosting features done through AWS. To help in creating your own site, they also provide drag and drop editors as well as templates.
If you don’t have any experience making your own website, or if you do not have sufficient budget to hire an expert, this feature is very helpful. It’s also perfect for those people who are working under a time constraint.
You can even create your own templates, aside from the customizable themes and templates that are available.These may apply the default layouts that you have set to your template. And to avoid confusion, your editing page will provide a green highlight to the changes that you’ve made to your work.
If you’re using a free account, you get a free subdomain generated using the email address you registered when you signed up. You will have to avail for a paid membership account if you would like to make your own domain name.
Online Store Builder
Apart from building websites, they also offer other features like the online store and program builder.
With the online store, you can sell both digital and physical goods. You can set up the prices, discounts, and other deals.
For physical products, you can send them straight to Wild Apricot so that they can deal with the distribution process. They will monitor the process payments and inventory. However, you’ll be the one to manage the logistics.
For now, the only downside for their online store builder is that you can’t add shipping calculation tools or options to adjust the costs for specific product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This will be in sync in real-time across the site and the mobile app.
You’ll be able to access the information since it’s stored in a cloud database. To make it simple, it is searchable, and you can use it to make membership levels and renewals customizable.
You also do not need to worry about your old membership database if you’re switching from a different management service. Wild Apricot will let you import your current database into the program.
You can also make a member’s directory using your database so other members can look at other subscriber’s profiles. Wild Apricot On WordPress
Wild Apricot Payments and Donations
Wild Apricot can also handle online shop and member payments. Their payment gateway is easy and simple to use. All you need to do is create an account with AffiniPay, which is their payment processor. For the buyers, they will only have to enter their card details so their orders can be processed right away.
In addition to that, website owners won’t be charged contract fees or setup fees. Though they charge processing fees, it is pretty competitive, having only 2.9% and an additional $0.30 for every transaction.
Take note, however, that the processor is available only to the American and Canadian Wild Apricot clients. Furthermore, the processing fees can be different depending on where you are. Some members who are based in different countries will be charged with international processing fees.
Since Wild Apricot was mainly made for nonprofit associations, Wild Apricot included a donations feature. You can add a donation button and have a widget for the donation drive goals and progress. The database of the contributions you received is also exported.
There’s no better means of keeping in contact with your members than through emails. Wild Apricot enables you to send newsletters, invoices, reminders, and even occasion invitations through their email features and templates.
Wild Apricot gives you the choice to start from a blank canvas or use their templates. If you’re worried that it will look generic, you can customize the templates utilizing their drag and drop editor.
You can also segment your mailing list. You may use your member’s database for targeting campaigns and to handle other tasks such as confirmations, reminders, or account updates.
Wild Apricot also includes open trackers and analytical reports to make the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.
The email address will be the same as your subdomain, even if you opted to use their free plan. Should you upgrade to a paid plan, you can create a customized domain for your website and for your email.
To help you manage your members before and during events, you can make and share calendar invites for your upcoming events. You can also use this to set up registration forms, process payments, as well as waitlists.
Wild Apricot Pricing and Plans
The free plan allows you to have up to 50 members. If you wish to add more members, then you’ll need to upgrade.
In general, Wild Apricot has 7 strategies to choose from. You can pay it annually or every 2 years.
The price increases as you increase the amount of members. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 per month.
If you Pre-pay for 1 year, you’ll able to save 10%. Another payment strategy is to pay 2 years ahead, which makes it possible to save 15%.
They offer competitive prices considering that these include email management and website hosting. They also offer a free trial for their paid plans. Wild Apricot On WordPress
Pros and Cons
Before moving on to the last section, we will summarize the advantages and disadvantages of utilizing Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of videos and tutorials
Offers flexibility for clubs, associations, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is restricted to customers from the USA and Canada.
If you’re looking for a platform that can help you manage your membership-based site, Wild Apricot is recommended. It was created to be used by membership associations and organizations, so the prices are not too high. They even provide a free plan and a free trial on their paid plans.
However, if you are intending to use this for handling your business, it might be best to find a different platform. If you’re really curious, however, it wouldn’t hurt to use their free trial.
It’s still able to execute well even if it wasn’t made for businesses You can use it to sell online classes, but you’ll need a link that will lead them to an external website. For businesses that have a lot of events, this is a excellent platform to operate and implement event management strategies.
Overall, Wild Apricot is a fantastic platform, particularly for organizations and associations. It gets the job done without being too pricey. If that’s not enough to convince you, you could always use their free trial to see for yourself.
FAQ Wild Apricot On WordPress
Are there any system requirements?
Your resolution screen should have at least a width of 1280 pixels for the software to work efficiently.
Will it work on any browser?
Wild Apricot works in most browsers. For best results, use either Google Chrome, Microsoft Edge, Firefox, or Safari.
Are there any tutorials to browse the software?
Yes. Wild Apricot offers many videos that will help you get started. Just go to their website for a list of the webinars and tutorials.
How long does the free trial last?
Wild Apricot’s free trial is only 30 days.
Are there additional costs?
Wild Apricot doesn’t have additional transaction fees. You receive all the features whether you chose the paid or free plan. The only time you will pay for extra costs is when you use a third party payment provider for your online shop.