There are numerous businesses and communities that have membership organizations. It could be small, having only a few people, or extremely large, having more than 50,000 members.
Tracking all of the activities can make your head swirl. You need to check out renewals, contact details, participants, and even subscription fees. It’s plenty of work to keep tabs on these things.
That is where Wild Apricot comes in. It’s one of the most famous membership management software which can help you not only track and record but also build your website, and it even has some email marketing features.
In this guide, you will find out if Wild Apricot is exactly what you have been on the lookout for.
Before you go on, you may want to watch this video by Capterra on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of Wild Apricot.
What’s Wild Apricot? Wild Apricot Organization
Wild Apricot is a Canadian software company that caters to small to medium-sized membership organizations. Personify, a Constituent Management and Engagement platform acquired them back in 2017.
It is focused on keeping track of members so that nonprofit organizations and clubs can charge them for occasions and dues. It’s also used to notify them about these notifications.
It’s intended to be the solution to build and manage a membership-based site by encouraging different applications. It has built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Although it’s targeted at nonprofit organizations, associations, and clubs, it may be used by anyone who is searching for a software that could help them operate like a membership-based entity.
There are a number of ways to run Wild Apricot using its features. They also have a setup wizard that can help their users navigate the software with ease. If you require assistance, you can even contact their coaches.
What are the features?
Wild Apricot offers features that can be accessed by each member, regardless of their membership level. From building your website to managing and creating events, it’s easy to navigate these tasks from the dashboard.Below are a few of Wild Apricot’s features.
Wild Apricot has a website and hosting features done through AWS. They offer templates and drag and drop editors that will assist you create your own website.
This is helpful if you do not have any experience making your own website or if you don’t have sufficient budget to hire a professional. It’s also great for those who are working under a time constraint.
You can even create your own templates, aside from the customizable themes and templates that are available.These may apply the default layouts that you have set to your template. And to prevent confusion, your editing page will provide a green highlight to the changes that you’ve made to your work.
If you are using a free account, you have a free subdomain generated with the email address you registered when you signed up. However, if you want to make your own domain name, you’ll have to upgrade your account to a paid membership.
Online Store Builder
Besides building websites, they also provide other features like the online shop and app builder.
With the online store, you can sell both digital and physical products. You may set up the costs, discounts, and other deals.
For physical products, you can send them straight to Wild Apricot so that they can handle the distribution procedure. They will track the process inventory and payments. However, you’ll be the one to deal with the logistics.
For now, the only downside for their online store builder is that you can’t add shipping calculation tools or options to adjust the costs for certain product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This is going to be in sync in real time across the site and the mobile app.
You’ll be able to access the information since it’s kept in a cloud database. To make it easy, it is searchable, and you can use it to make membership levels and renewals customizable.
You also don’t need to worry about your old membership database if you are switching from a different management service. Wild Apricot will let you import your current database into the program.
You can also create a member’s directory using your database so other members can look at other subscriber’s profiles. Wild Apricot Organization
Wild Apricot Payments and Donations
Wild Apricot can also manage online store and member payments. Their payment gateway is easy and straightforward to use. All you need to do is create an account with AffiniPay, which is their payment processor. For the buyers, they will only have to enter their card details so their orders can be processed right away.
In addition to that, website owners won’t be charged contract fees or setup fees. Though they charge processing fees, it’s pretty competitive, having just 2.9 percent and an additional $0.30 for every trade.
Take note, though, that the processor is available only to the Canadian and American Wild Apricot clients. Furthermore, the processing fees can differ depending on where you are. Some members who are based in different countries will be charged with international processing fees.
Since Wild Apricot was mainly made for nonprofit institutions, Wild Apricot added a donations feature. You can add a donation button and have a widget for the donation drive goals and progress. The database of the donations you received can also be exported.
Emails are still a great, of not, one of the best way to keep in touch with your members. Wild Apricot lets you send newsletters, invoices, reminders, and even occasion invitations through their email features and templates.
Wild Apricot gives you the choice to start from a blank canvas or use their templates. If you’re worried that it will seem generic, you can customize the templates utilizing their drag and drop editor.
You may also segment your mailing list. You can use your member’s database for targeting campaigns and to handle other tasks such as confirmations, reminders, or account updates.
Wild Apricot also includes open trackers and analytical reports to make the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.
The email address is the same as your subdomain, even if you opted to use their free plan. Should you upgrade to a paid plan, you can create a custom domain for your site and for your email.
Wild Apricot lets you create and share a calendar of any events that you will be hosting. You can also use this to set up registration forms, process payments, as well as waitlists.
Wild Apricot Pricing and Plans
The free plan allows you to have up to 50 members. If you wish to add more members, then you will need to upgrade.
Overall, Wild Apricot has 7 plans to select from. You can pay it annually or every 2 years.
The cost of the plan is based on the amount of maximum members that you can have. As you increase the number of members, so does your price. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 a month.
If you Pre-pay for 1 year, you’ll able to save 10%. Another payment scheme is to pay 2 years ahead, which makes it possible to save 15%.
They offer competitive prices considering that these include email management and website hosting. They also offer a free trial for their paid plans. Wild Apricot Organization
Pros and Cons
Before continuing on to the last section, we’ll summarize the advantages and disadvantages of utilizing Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of videos and tutorials
Offers flexibility for clubs, associations, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is limited to customers from the USA and Canada.
If you’re searching for a platform that can help you manage your membership-based website, Wild Apricot is a good suggestion. It was made to be used by membership organizations and associations, so the prices are not too high. They even provide a free plan and a free trial on their paid plans.
But if you’re intending to use this for managing your business, it might be best to look for a different platform. If you are really curious, though, it wouldn’t hurt to use their free trial.
But even if it was not made for businesses, it’s still able to perform well. You can use it to sell online courses, but you will need a link which will lead them to an outside site. For businesses with a lot of occasions, this is a great platform to operate and execute event management strategies.
Overall, Wild Apricot is a good platform, particularly for associations and organizations. It gets the job done without being too pricey. If that’s not enough to convince you, you could always use their free trial to see for yourself.
FAQ Wild Apricot Organization
Are there any system requirements?
Your resolution should have at least a width of 1280 pixels for the software to work efficiently.
Can it work on any browser?
Wild Apricot works in most browsers. For best results, use either Google Chrome, Microsoft Edge, Firefox, or Safari.
Are there any tutorials to browse the software?
Yes. Wild Apricot has many videos to help you get started. Just go to their site for a list of the webinars and tutorials.
How long does the free trial last?
Wild Apricot offers a 30-day free trial for their paid plans.
Are there any additional costs?
Wild Apricot does not have additional transaction fees. You receive all the features whether you picked the paid or free plan. The only time you will pay for additional costs is when you use a third-party payment provider for your online shop.