There are numerous businesses and communities which have membership organizations. It could be small, having only a handful of individuals, or extremely large, having more than 50,000 members.
Tracking all of the activities can make your head swirl. You need to check out renewals, contact information, participants, and even membership fees. It’s a lot of work to keep tabs on these things.
That’s where Wild Apricot comes in. It’s one of the most famous membership management softwares which can help you record and track. Not only that, it has email marketing features and it can even help you build your site.
In this guide, you’ll find out if Wild Apricot is exactly what you have been on the lookout for.
Before you go on, you may want to watch this video by Capterra on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
What is Wild Apricot? Wild Apricot Outer Branding
Wild Apricot is a Canadian software company that caters to small to midsize membership organizations. Personify, a Constituent Management and Engagement platform acquired them back in 2017.
It’s focused on keeping track of members so that nonprofit organizations and clubs can bill them for events and dues. It’s also used to notify them about these notifications.
It’s intended to be the solution to build and manage a membership-based website by encouraging different applications. It’s built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Although it’s targeted at nonprofit organizations, associations, and clubs, it can be used by anyone who’s looking for a software that could help them operate like a membership-based entity.
There are many ways to utilize Wild Apricot using its features. They also have a setup wizard that can help their users navigate the software with ease. If you require assistance, you can even contact their trainers.
What are the features?
Wild Apricot offers features which may be accessed by every member, irrespective of their membership level. From building your website to handling and creating events, it’s easy to navigate these tasks from the dashboard.To give you an idea what Wild Apricot can offer, here are some of the software’s features.
Wild Apricot has a site and hosting features done through AWS. They offer templates and drag and drop editors that will help you create your own website.
This is very beneficial if you do not have any experience making your own website or if you do not have sufficient budget to hire an expert. It’s also perfect for those who are working under a time constraint.
You can also create your own templates, aside from the customizable themes and templates that are available.You can even use the customized layouts as a theme and set it as your template. And to prevent confusion, your editing page will provide a green highlight to the changes that you’ve made to your work.
If you are using a free account, you get a free subdomain generated with the email address you registered when you signed up. However, if you want to create your own domain name, you’ll need to upgrade your account to a paid membership.
Online Store Builder
Besides building websites, they also offer other features such as the online store and app builder.
With the online store, you can sell both digital and physical goods. You may set up the costs, discounts, and other deals.
For physical products, you can send them straight to Wild Apricot so that they can deal with the distribution procedure. They will track the process payments and inventory. However, you will be the one to manage the logistics.
For now, the only downside for their online shop builder is that you can’t add shipping calculation tools or options to adjust the costs for specific product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This is going to be in sync in real-time across the website and the mobile app.
You will be able to access the information since it’s stored in a cloud database. To make it simple, it’s searchable, and you can use it to make membership levels and renewals customizable.
If you’re switching from a different management software, you don’t need to worry about your old membership database. Wild Apricot will enable you to import your current database into the software.
You can even create a member’s directory using your database so other members can look at other subscriber’s profiles. Wild Apricot Outer Branding
Wild Apricot Payments and Donations
Wild Apricot can also handle online store and member payments. Their payment gateway is easy and simple to use. All you need to do is create an account with AffiniPay, which is their payment processor. For the buyers, they will just have to enter their card details so their orders can be processed right away.
On top of that, website owners won’t be billed contract fees or setup fees. Though they charge processing fees, it is pretty competitive, having just 2.9% and an additional $0.30 for each trade.
Take note, though, that the processor is available only to the American and Canadian Wild Apricot clients. Furthermore, the processing fees can differ depending on where you’re. Some members that are based in different countries will be charged with international processing fees.
Since Wild Apricot was mainly made for nonprofit institutions, Wild Apricot included a donations feature. You can add a donation button and have a widget for the donation drive objectives and progress. The database of the donations you obtained is also exported.
There’s no better way of keeping in contact with your members than through emails. Wild Apricot enables you to send newsletters, invoices, reminders, and even event invitations through their email features and templates.
Wild Apricot gives you the choice to start from a blank canvas or use their templates. If you’re worried it will look generic, you can customize the templates utilizing their drag and drop editor.
You can also segment your mailing list. You may use your member’s database for targeting campaigns and to handle other tasks like confirmations, reminders, or account upgrades.
Wild Apricot also includes open trackers and analytical reports to make the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.
The email address is the same as your subdomain, even if you opted to use their free plan. If you upgrade to a paid plan, you may create a custom domain for your website and for your email.
Wild Apricot lets you create and share a calendar of any events that you will be hosting. You can also use this to set up registration forms, process payments, and even waitlists.
Wild Apricot Pricing and Plans
The free plan allows you to have up to 50 members. If you wish to add more members, then you’ll need to upgrade.
In general, Wild Apricot has 7 strategies to select from. It is possible to pay it annually or every 2 years.
The price increases as you increase the number of members. For starters, their Personal Plan can accommodate up to 100 members for $40 per month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 per month.
If you Pre-pay for 1 year, you’ll able to save 10%. Another payment scheme is to pay 2 years ahead, which makes it possible to save 15%.
They offer competitive prices considering that these include email management and website hosting. They also offer a free trial for their paid plans. Wild Apricot Outer Branding
Pros and Cons
Before continuing on to the final section, we will summarize the advantages and disadvantages of utilizing Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of tutorials and videos
Offers flexibility for clubs, associations, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is restricted to customers from the USA and Canada.
If you’re searching for a platform that can help you manage your membership-based site, Wild Apricot is a good suggestion. It was created to be used by membership associations and organizations, so the prices are not too high. They even provide a free plan and a free trial on their paid plans.
However, if you’re intending to use this for managing your business, it might be best to look for a different platform. If you’re really curious, though, it wouldn’t hurt to use their free trial.
It is still able to perform well even if it was not made for businesses You can use it to sell online classes, but you’ll need a link which will lead them to an external site. For businesses that have a lot of events, this is a great platform to operate and implement event management strategies.
Overall, Wild Apricot is a fantastic platform, especially for associations and organizations. It gets the job done without being too pricey. If that’s not enough to convince you, you could always use their free trial to see for yourself.
FAQ Wild Apricot Outer Branding
Are there any system requirements?
Your resolution should have at least a width of 1280 pixels for the software to work efficiently.
Will it work on any browser?
Wild Apricot works in most browsers. For best results, use either Google Chrome, Microsoft Edge, Firefox, or Safari.
Are there any tutorials to navigate the software?
Yes. Wild Apricot offers many videos to help you get started. Just go to their website to get a list of the webinars and tutorials.
How long does the free trial last?
Wild Apricot’s free trial is only 30 days.
Are there any additional costs?
Wild Apricot doesn’t have additional transaction fees. You receive all the features whether you picked the paid or free plan. The only time you will pay for extra costs is when you opt for a third-party payment provider for your online store.