There are many businesses and communities that have membership organizations. It might be small, having only a few individuals, or extremely large, having more than 50,000 members.
Tracking all the activities can make your head swirl. You need to check out renewals, contact details, participants, and even membership fees. It’s plenty of work to keep track of those things.
That’s where Wild Apricot comes in. It is one of the most famous membership management softwares which can help you record and track. Not only that, it has email marketing features and it can even help you build your site.
In this guide, you will find out if Wild Apricot is exactly what you have been looking for.
Before you continue, you may want to check out this video by Capterra on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of Wild Apricot.
What is Wild Apricot? Wild Apricot Payment Processing
Wild Apricot is a Canadian software company that caters to small to medium-sized membership organizations. Personify, a Constituent Management and Engagement platform acquired them back in 2017.
It’s focused on keeping track of members so that nonprofit organizations and clubs can charge them for events and dues. It’s also used to inform them about these notifications.
It’s intended to be the solution to build and manage a membership-based site by encouraging different applications. It’s built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Anyone can use the software. But it’s specifically designed for anyone who is looking for a software that could help them run like a membership-based entity, particularly non-profit organizations, associations, and clubs.
There are a number of ways to utilize Wild Apricot using its features. They also have a setup wizard that could help their users navigate the software with ease. You may also contact their coaches if you require assistance.
What are the features?
Wild Apricot offers features that can be accessed by each member, regardless of their membership level. From building your website to handling and creating events, it’s easy to navigate these objectives from the dashboard.To give you an idea what Wild Apricot can offer, below are some of the software’s features.
Wild Apricot has a site and hosting features done through AWS. To help in creating your own site, they also offer drag and drop editors as well as templates.
This is helpful if you do not have any experience making your own website or if you do not have sufficient budget to hire an expert. It’s also perfect for those who are working under a time constraint.
You can also create your own templates, aside from the customizable themes and templates that are available.These can use the default layouts that you’ve set to your template. And to avoid confusion, your editing page will offer a green highlight to the changes that you have made to your work.
If you are using a free account, you have a free subdomain generated with the email address you registered when you signed up. You will have to avail for a paid membership account if you would like to make your own domain name.
Online Store Builder
Besides building websites, they also provide other features such as the online shop and app builder.
With the online shop, you can sell both digital and physical products. You may set up the prices, discounts, and other deals.
For physical products, you can send them straight to Wild Apricot so they can handle the distribution process. They’ll track the process payments and inventory. However, you will be the one to deal with the logistics.
For now, the only downside for their online store builder is that you can’t add shipping calculation tools or options to adjust the prices for certain product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This will be in sync in real time across the site and the mobile program.
You will be able to access the data because it is stored in a cloud database. To make it simple, it is searchable, and you can use it to make membership levels and renewals customizable.
You also don’t need to worry about your old membership database if you are switching from a different management service. Wild Apricot will let you import your current database into the software.
You could even make a member’s directory using your database so other members can look at other subscriber’s profiles. Wild Apricot Payment Processing
Wild Apricot Payments and Donations
Wild Apricot can also handle online store and member payments. Their payment gateway is easy and straightforward to use. All you will need to do is create an account with AffiniPay, which is their payment processor. For the buyers, they will only need to enter their card details so their orders can be processed right away.
In addition to that, website owners won’t be charged contract fees or setup fees. Though they charge processing fees, it is pretty competitive, having just 2.9% and an additional $0.30 for each trade.
Take note, though, that the processor is available only to the American and Canadian Wild Apricot clients. Furthermore, the processing fees can differ based on where you’re. Some members who are based in other countries will be charged with international processing fees.
Wild Apricot also included a donations feature since they were mainly created for institutions. You may add a donation button and have a widget for the donation drive objectives and progress. The database of the contributions you received can also be exported.
Emails are still a great, of not, one of the best means to keep in contact with your members. Wild Apricot enables you to send newsletters, invoices, reminders, and even event invitations through their email features and templates.
If you prefer to start your work using a blank canvas, Wild Apricot also gives you that option. If you’re worried it will look generic, you can customize the templates utilizing their drag and drop editor.
You may also segment your mailing list. You can use your member’s database for targeting campaigns and to handle other tasks such as confirmations, reminders, or account upgrades.
Wild Apricot also includes open trackers and analytical reports to get the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.
The email address will be the same as your subdomain, even if you opted to use their free plan. Should you upgrade to a paid plan, you may create a custom domain for your site and for your email.
Wild Apricot lets you make and share a calendar of any events you will be hosting. You could also use this to set up registration forms, process payments, and even waitlists.
Wild Apricot Pricing and Plans
The free plan allows you to have up to 50 members. If you wish to add more members, then you will need to upgrade.
Overall, Wild Apricot has 7 plans to select from. It is possibles to pay it monthly, annually, or every two years.
The price increases as you increase the amount of members. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 a month.
If you Pre-pay for 1 year, you’ll able to save 10%. Another payment strategy is to pay 2 years ahead, which helps you save 15%.
They offer competitive prices considering these include email management and website hosting. They also offer a free trial for their paid plans. Wild Apricot Payment Processing
Pros and Cons
Before continuing on to the last section, we will summarize the pros and cons of utilizing Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of videos and tutorials
Offers flexibility for associations, clubs, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is restricted to customers from the USA and Canada.
If you’re looking for a platform that can help you manage your membership-based site, Wild Apricot is recommended. It was made to be used by membership associations and organizations, so the prices are not too high. They even provide a free plan and a free trial on their paid plans.
But if you are planning to use this for handling your business, it might be best to look for a different platform. If you’re really curious, though, it wouldn’t hurt to use their free trial.
It’s still able to execute well even if it wasn’t made for businesses You can use it to sell online courses, but you will need a link that will lead them to an external site. For businesses with a lot of events, this is a great platform to operate and execute event management strategies.
Overall, Wild Apricot is a good platform, especially for associations and organizations. It gets the job done without being too pricey. If that is not enough to convince you, you can always use their free trial to see for yourself.
FAQ Wild Apricot Payment Processing
Are there any system requirements?
Your resolution screen should have at least a width of 1280 pixels for the software to work efficiently.
Will it work on any browser?
Wild Apricot works in a lot of browsers. For best results, use either Google Chrome, Microsoft Edge, Firefox, or Safari.
Are there any tutorials to navigate the software?
Yes. Wild Apricot has many videos that will help you get started. Just go to their website to get a list of the webinars and tutorials.
How long does the free trial last?
Wild Apricot offers a 30-day free trial for their paid plans.
Are there additional costs?
Wild Apricot does not have additional transaction fees. You get all the features whether you picked the paid or free plan. The only time you will pay for extra costs is when you use a third party payment provider for your online store.