Wild Apricot Pros And Cons

Wild-apricot-review

There are many businesses and communities which have membership organizations. It could be small, having only a handful of people, or extremely large, having more than 50,000 members.

Tracking all of the activities can make your head swirl. You need to check out renewals, contact details, participants, and even membership fees. It’s a lot of work to keep track of these things.

That’s where Wild Apricot comes in. It is one of the most famous membership management softwares which can help you track and record. Not only that, it has email marketing features and it can even help you build your site.

In this guide, you’ll find out if Wild Apricot is exactly what you have been on the lookout for.

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Before you continue, you may want to watch this video by Capterra on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of Wild Apricot.

What’s Wild Apricot? Wild Apricot Pros And Cons

Wild Apricot is a Canadian software company that caters to small to midsize membership organizations. Personify, a Constituent Management and Engagement platform acquired them back in 2017.

It is focused on keeping track of members so that nonprofit organizations and clubs can bill them for events and dues. It’s also utilised to notify them about these notifications.

It’s intended to be the solution to build and manage a membership-based website by encouraging different applications. It’s built-in financial reporting and email marketing tools.

Who can use Wild Apricot?

Though it’s targeted at nonprofit organizations, associations, and clubs, it can be used by anyone who’s looking for a software that could help them operate like a membership-based entity.

There are a number of ways to run Wild Apricot using its features. They also have a setup wizard that could help their users navigate the software with ease. You may also contact their coaches if you need assistance.

What are the features?

Wild Apricot offers features that may be accessed by every member, regardless of their membership level. Navigating these objectives is easy since you can do it from your dashboard; From building your website to managing and creating events, you will be able to keep track of everything.Here are a few of Wild Apricot’s features.

Wild Apricot Pros And Cons

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Website Builder

Wild Apricot has a site and hosting features done through AWS. They offer templates and drag and drop editors to assist you create your own site.

This is very helpful if you don’t have any experience making your own website or if you do not have sufficient budget to hire an expert. It’s also perfect for those who are working under a time constraint.

You can even create your own templates, apart from the customizable themes and templates that are available.These can use the default layouts that you have set to your template. And to prevent confusion, your editing page will provide a green highlight to the changes that you have made to your work.

If you are using a free account, you get a free subdomain generated using the email address you registered when you signed up. You’ll need to avail for a paid membership account if you would like to make your own domain name.

Online Store Builder

Besides building sites, they also offer other features like the online store and app builder.

With the online shop, you can sell both digital and physical products. You may set up the costs, discounts, and other deals.

For physical products, you can send them straight to Wild Apricot so they can deal with the distribution process. They will monitor the process inventory and payments. However, you’ll be the one to deal with the logistics.

For now, the only downside for their online store builder is that you can’t add shipping calculation tools or options to adjust the costs for certain product variants.

Membership Information Storage

Members will be able to access their profiles to update any changes. This will be in sync in real time across the website and the mobile program.

You will be able to access the information because it is kept in a cloud database. To make it easy, it is searchable, and you can use it to make membership levels and renewals customizable.

If you’re switching from another management software, you don’t need to worry about your old membership database. Wild Apricot will let you import your current database into the software.

You could also make a member’s directory with your database so other members can look at other subscriber’s profiles. Wild Apricot Pros And Cons

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Wild Apricot Payments and Donations

Wild Apricot can also handle online shop and member payments. Their payment gateway is easy and straightforward to use. All you will need to do is create an account with AffiniPay, which is their payment processor. For the buyers, they will only need to enter their card details so their orders can be processed right away.

In addition to that, site owners won’t be charged contract fees or setup fees. Although they charge processing fees, it’s pretty competitive, having only 2.9% and an additional $0.30 for every transaction.

Take note, however, that the processor is available only to the Canadian and American Wild Apricot clients. Furthermore, the processing fees can be different depending on where you are. There are international processing fees for members that are based in other countries.

Since Wild Apricot was mainly made for nonprofit institutions, Wild Apricot included a donations feature. You can add a donation button and have a widget for the donation drive goals and progress. The database of the contributions you received can also be exported.

Email Marketing

Emails are still a great, of not, one of the best way to keep in touch with your members. Wild Apricot lets you send newsletters, invoices, reminders, and even event invitations through their email features and templates.

Wild Apricot gives you the option to start from a blank canvas or use their templates. If you’re worried it will look generic, you can customize the templates utilizing their drag and drop editor.

You can also segment your mailing list. Throughout your member’s database, you can use it to target campaigns or handle other tasks like confirmations, reminders, or account upgrades.

If you’re looking for metrics, Wild Apricot includes open trackers and analytical reports to get the most out of the feature.

Even if you’re using a free plan, your email address will be the same as your subdomain. Should you upgrade to a paid plan, you can create a custom domain for your website and for your email.

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Event Management

Wild Apricot lets you create and share a calendar of any events that you will be hosting. You can also use this to set up registration forms, process payments, and even waitlists.

Wild Apricot Pricing and Plans

The free plan allows you to have up to 50 members. If you wish to add more members, then you’ll need to upgrade.

Overall, Wild Apricot has 7 plans to choose from. You can pay it annually or every 2 years.

The price increases as you increase the amount of members. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 a month.

If you Pre-pay for 1 year, you will able to save 10%. Another payment strategy is to pay 2 years ahead, which helps you save 15%.

They offer competitive prices considering these include email management and website hosting. They also provide a free trial for their paid plans. Wild Apricot Pros And Cons

Pros and Cons

Before continuing on to the last section, we’ll summarize the advantages and disadvantages of using Wild Apricot to help you decide.

Here are the Pros and Cons:

Pros

Includes templates

Tons of tutorials and videos

Offers flexibility for clubs, associations, and nonprofits

Offers a free plan

Each paid plan has a free trial

Cons

User interface is a bit confusing

No membership ID on the system

Payment gateway is limited to customers from the USA and Canada.

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Final Thoughts

If you’re looking for a platform that can help you manage your membership-based website, Wild Apricot is a good suggestion. It was made to be used by membership organizations and associations, so the prices are not too high. They even provide a free plan and a free trial on their paid plans.

However, if you are planning to use this for managing your business, it may be best to look for a different platform. If you are really curious, though, it wouldn’t hurt to use their free trial.

But even if it wasn’t made for businesses, it’s still able to execute well.  You can use it to sell online classes, but you will need a link which will lead them to an external site. For businesses that have a lot of occasions, this is a great platform to operate and execute event management strategies.

Overall, Wild Apricot is a good platform, especially for associations and organizations. It gets the job done without being too expensive. If that is not enough to convince you, you can always use their free trial to see for yourself.

FAQ Wild Apricot Pros And Cons

Are there any system requirements?

Your resolution should have at least a width of 1280 pixels for the software to work efficiently.

Can it work on any browser?

Wild Apricot works in most browsers. For best results, use either Google Chrome, Microsoft Edge, Firefox, or Safari.

Are there any tutorials to navigate the software?

Yes. Wild Apricot offers many videos that will help you get started. Just go to their site to get a list of the tutorials and webinars.

How long does the free trial last?

Wild Apricot’s free trial lasts 30 days.

Are there any additional costs?

Wild Apricot doesn’t have extra transaction fees. You get all the features whether you picked the paid or free plan. The only time you will pay for extra costs is when you opt for a third-party payment provider for your online store.

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