There are numerous businesses and communities that have membership organizations. It might be small, with only a few people, or extremely large, having more than 50,000 members.
Tracking all of the activities can make your head swirl. You need to check out renewals, contact information, participants, and even subscription fees. It’s plenty of work to keep track of those things.
That is where Wild Apricot comes in. It is one of the most well-known membership management software which can help you not only track and record but also build your website, and it even has some email marketing features.
In this guide, you will learn if Wild Apricot is exactly what you’ve been looking for.
Before you go on, you may want to watch this video by Capterra on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
What’s Wild Apricot? Wild Apricot Store
Wild Apricot is a Canadian software company that caters to small to midsize membership organizations. In 2017, they have been acquired by Personify, a Constituent Management and Engagement platform.
It’s focused on keeping track of members so that nonprofit organizations and clubs can bill them for occasions and dues. It’s also used to notify them about these notifications.
It’s designed to be the solution to build and manage a membership-based website by supporting different applications. It’s built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Although it’s targeted at nonprofit organizations, associations, and clubs, it can be used by anyone who’s searching for a software that can help them operate like a membership-based entity.
There are many ways to run Wild Apricot using its own features. They also have a setup wizard that could help their users navigate the software effortlessly. If you require assistance, you can aslo contact their coaches.
What are the features?
Wild Apricot offers features which can be accessed by each member, regardless of their membership level. From building your site to handling and creating events, it’s easy to navigate these tasks from your dashboard.Here are some of Wild Apricot’s features.
Wild Apricot has a website and hosting features done through AWS. To assist in creating your own website, they also offer drag and drop editors as well as templates.
This is very helpful if you don’t have any experience making your own website or if you don’t have enough budget to hire a professional. It’s also perfect for those who are working under a time constraint.
You can also create your own templates, aside from the customizable themes and templates that are available.These may use the default layouts that you’ve set to your template. And to prevent confusion, your editing page will offer a green highlight to the changes that you have made to your work.
If you are using a free account, you get a free subdomain generated using the email address you registered when you signed up. However, if you want to make your own domain name, you will need to upgrade your account to a paid membership.
Online Store Builder
Apart from building sites, they also offer other features like the online shop and app builder.
With the online store, you can sell both digital and physical products. You may set up the prices, discounts, and other bargains.
For physical products, you can send them straight to Wild Apricot so that they can handle the distribution procedure. They will monitor the process inventory and payments. However, you will be the one to manage the logistics.
For now, the only downside for their online store builder is that you can’t add shipping calculation tools or options to adjust the costs for certain product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This is going to be in sync in real time across the site and the mobile app.
You will be able to access the data since it’s stored in a cloud database. The data is searchable and you can even use it to make membership levels and renewals customizable, to make the process easier.
You also do not need to worry about your old membership database if you are switching from a different management service. Wild Apricot will enable you to import your current database into the software.
You can even create a member’s directory using your database so other members can look at other subscriber’s profiles. Wild Apricot Store
Wild Apricot Payments and Donations
Wild Apricot can also handle online shop and member payments. Their payment gateway is easy and simple to use. All you will need to do is create an account with AffiniPay, which is their payment processor. For the buyers, they will just have to enter their card details so their orders can be processed right away.
On top of that, site owners won’t be billed contract fees or setup fees. Although they charge processing fees, it is pretty competitive, having only 2.9 percent and an additional $0.30 for each transaction.
Take note, though, that the processor is available only to the American and Canadian Wild Apricot clients. Furthermore, the processing fees can be different depending on where you are. Some members who are based in different countries will be charged with international processing fees.
Wild Apricot also included a donations feature since they were mainly made for institutions. You can add a donation button and have a widget for the donation drive goals and progress. The database of the donations you received can also be exported.
Emails are still a great, of not, one of the best way to keep in contact with your members. Wild Apricot lets you send newsletters, invoices, reminders, and even occasion invitations through their email templates and features.
Wild Apricot gives you the option to start from a blank canvas or use their templates. If you’re worried that it will look generic, you can customize the templates using their drag and drop editor.
You can also segment your mailing list. You can use your member’s database for targeting campaigns and to handle other tasks like confirmations, reminders, or account upgrades.
Wild Apricot also includes open trackers and analytical reports to get the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.
The email address is the same as your subdomain, even if you opted to use their free plan. If you upgrade to a paid plan, you can create a custom domain for your site and for your email.
Wild Apricot lets you make and share a calendar of any events you will be hosting. You could also use this to set up registration forms, process payments, and even waitlists.
Wild Apricot Pricing and Plans
The free plan allows you to have up to 50 members. If you wish to add more members, then you’ll need to upgrade.
Overall, Wild Apricot has 7 strategies to select from. It is possible to pay it annually or every 2 years.
The cost of the plan is based on the amount of maximum members that you can have. As you increase the number of members, so does your price. For starters, their Personal Plan can accommodate up to 100 members for $40 per month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 a month.
If you Pre-pay for 1 year, you’ll able to save 10%. Another payment strategy is to cover 2 years ahead, which helps you save 15%.
They offer competitive prices considering these include email management and website hosting. They also provide a free trial for their paid plans. Wild Apricot Store
Pros and Cons
Before continuing on to the final section, we’ll summarize the pros and cons of utilizing Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of tutorials and videos
Offers flexibility for clubs, associations, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is limited to clients from the USA and Canada.
If you’re looking for a platform that can help you manage your membership-based website, Wild Apricot is a good suggestion. It was created to be used by membership associations and organizations, so the prices are not too high. They even offer a free plan and a free trial on their paid plans.
However, if you are planning to use this for managing your business, it might be best to look for a different platform. If you are really curious, however, it would not hurt to use their free trial.
But even if it was not made for businesses, it is still able to perform well. You can use it to sell online courses, but you will need a link which will lead them to an external website. For businesses with a good deal of occasions, this is a excellent platform to operate and execute event management strategies.
Overall, Wild Apricot is a good platform, especially for associations and organizations. It gets the job done without being too expensive. If that’s not enough to convince you, you could always use their free trial to see for yourself.
FAQ Wild Apricot Store
Are there any system requirements?
For Wild Apricot to work well, your resolution should have a width of 1280 pixels.
Will it work on any browser?
Yes, Wild Apricot is supported by a lot of popular browsers. To avoid glitches, opt for Microsoft Edge, Google Chrome, Safari, or Firefox.
Are there any tutorials to navigate the software?
Yes. Wild Apricot offers many videos to help you get started. Just go to their website for a list of the tutorials and webinars.
How long does the free trial last?
Wild Apricot offers a 30-day free trial for their paid plans.
Are there additional costs?
Wild Apricot doesn’t have additional transaction fees. You get all the features whether you picked the paid or free plan. The only time you will pay for extra costs is when you opt for a third party payment provider for your online shop.