There are many businesses and communities which have membership organizations. It could be small, having only a few people, or extremely large, having more than 50,000 members.
Tracking all the activities can make your head swirl. You need to check out renewals, contact information, participants, and even subscription fees. It’s plenty of work to keep tabs on those things.
That is where Wild Apricot comes in. It’s one of the most famous membership management software which can help you not only record and track but also build your website, and it even has some email marketing features.
In this guide, you will learn if Wild Apricot is what you’ve been looking for.
Before you go on, you may want to watch this video by Capterra on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of Wild Apricot.
What is Wild Apricot? Wild Apricot Tutorial
Wild Apricot is a Canadian software company that caters to small to midsize membership organizations. Personify, a Constituent Management and Engagement platform acquired them back in 2017.
It’s focused on keeping track of members so that nonprofit organizations and clubs can charge them for events and dues. It’s also utilised to inform them about these notifications.
It’s designed to be the solution to develop and manage a membership-based site by encouraging different applications. It’s built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Though it’s targeted at nonprofit organizations, associations, and clubs, it can be used by anyone who is looking for a software that can help them operate like a membership-based entity.
There are a number of ways to utilize Wild Apricot using its features. They also have a setup wizard that could help their users navigate the software with ease. If you need assistance, you may even contact their coaches.
What are the features?
Wild Apricot offers features that can be accessed by every member, irrespective of their membership level. From building your website to managing and creating events, it’s easy to navigate these tasks from the dashboard.Below are a few of Wild Apricot’s features.
Wild Apricot has a website and hosting features done through AWS. They provide templates and drag and drop editors to help you create your own site.
If you do not have any experience making your own website, or if you don’t have sufficient budget to hire a professional, this feature is very beneficial. It’s also great for those who are working under a time constraint.
Aside from the customizable themes and templates available, you can even create your own templates.You can even use the customized layouts as a theme and set it as your template. And to avoid confusion, your editing page will offer a green highlight to the changes that you’ve made to your work.
If you’re using a free account, you have a free subdomain generated with the email address you registered when you signed up. However, if you would like to create your own domain name, you’ll have to upgrade your account to a paid membership.
Online Store Builder
Besides building websites, they also provide other features such as the online store and program builder.
With the online store, you can sell both digital and physical products. You may set up the costs, discounts, and other deals.
For physical products, you can send them straight to Wild Apricot so they can handle the distribution procedure. They’ll monitor the process payments and inventory. However, you’ll be the one to manage the logistics.
For now, the only downside for their online store builder is that you can’t add shipping calculation tools or options to adjust the costs for specific product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This is going to be in sync in real time across the website and the mobile program.
You’ll be able to access the data because it is stored in a cloud database. The data is searchable and you can even use it to make membership levels and renewals customizable, to make the process simpler.
You also don’t need to worry about your previous membership database if you are switching from a different management software. Wild Apricot will let you import your existing database into the program.
You can even create a member’s directory with your database so other members can look at other subscriber’s profiles. Wild Apricot Tutorial
Wild Apricot Payments and Donations
Wild Apricot can also handle online store and member payments. Their payment gateway is easy and simple to use. All you need to do is create an account with AffiniPay, which is their payment processor. For the buyers, they will only need to enter their card details so their orders can be processed right away.
On top of that, website owners won’t be charged contract fees or setup fees. Although they charge processing fees, it is pretty competitive, having just 2.9 percent and an additional $0.30 for each trade.
Take note, however, that the processor is available only to the Canadian and American Wild Apricot clients. Furthermore, the processing fees can be different depending on where you’re. Some members that are based in different countries will be charged with international processing fees.
Wild Apricot also added a donations feature since they were mainly created for institutions. You can add a donation button and have a widget for the donation drive objectives and progress. The database of the contributions you obtained is also exported.
Emails are still a great, of not, one of the best means to keep in contact with your members. Wild Apricot lets you send newsletters, invoices, reminders, and even occasion invitations through their email templates and features.
If you prefer to start your work using a blank canvas, Wild Apricot also gives you that choice. If you’re worried it will seem generic, you can customize the templates utilizing their drag and drop editor.
You can also segment your mailing list. Through your member’s database, you may use it to target campaigns or handle other tasks such as confirmations, reminders, or account upgrades.
Wild Apricot also includes open trackers and analytical reports to make the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.
The email address is the same as your subdomain, even if you opted to use their free plan. If you upgrade to a paid plan, you may create a customized domain for your website and for your email.
To help you manage your members before and during events, you can create and share calendar invites for your upcoming events. You can also use this to set up registration forms, process payments, and even waitlists.
Wild Apricot Pricing and Plans
The free plan allows you to have up to 50 members. If you wish to add more members, then you will need to upgrade.
In general, Wild Apricot has 7 strategies to select from. You can pay it annually or every 2 years.
The cost of the plan is based on the amount of maximum members that you can have. As you increase the number of members, so does your price. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 per month.
If you Pre-pay for 1 year, you’ll able to save 10%. Another payment scheme is to pay 2 years ahead, which helps you save 15%.
They offer competitive prices considering these include email management and website hosting. They also offer a free trial for their paid plans. Wild Apricot Tutorial
Pros and Cons
Before moving on to the last section, we will summarize the pros and cons of using Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of tutorials and videos
Offers flexibility for clubs, associations, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is limited to customers from the USA and Canada.
If you’re looking for a platform that can help you manage your membership-based site, Wild Apricot is recommended. It was made to be used by membership associations and organizations, so the prices are not too high. They even offer a free plan and a free trial on their paid plans.
But if you are planning to use this for managing your business, it might be best to look for a different platform. If you’re really curious, though, it wouldn’t hurt to use their free trial.
But even if it wasn’t made for businesses, it’s still able to perform well. You can use it to sell online courses, but you will need a link that will lead them to an outside site. For businesses that have a good deal of events, this is a great platform to operate and execute event management strategies.
Overall, Wild Apricot is a good platform, particularly for organizations and associations. It gets the job done without being too pricey. If that’s not enough to convince you, you can always use their free trial to see for yourself.
FAQ Wild Apricot Tutorial
Are there any system requirements?
For Wild Apricot to work well, your resolution screen should have a width of 1280 pixels.
Will it work on any browser?
Wild Apricot works in a lot of browsers. For best results, use either Google Chrome, Microsoft Edge, Firefox, or Safari.
Are there any tutorials to navigate the software?
Yes. Wild Apricot has many videos to help you get started. Just go to their site for a list of the webinars and tutorials.
How long does the free trial last?
Wild Apricot offers a 30-day free trial for their paid plans.
Are there additional costs?
Wild Apricot does not have additional transaction fees. You get all the features whether you chose the paid or free plan. The only time you will pay for extra costs is when you use a third party payment provider for your online store.