There are many businesses and communities which have membership organizations. It could be small, with only a few individuals, or extremely large, having more than 50,000 members.
Tracking all the activities can make your head swirl. You need to check out renewals, contact details, participants, and even membership fees. It’s a lot of work to keep track of those things.
That’s where Wild Apricot comes in. It’s one of the most well-known membership management softwares that can help you track and record. Not only that, it has email marketing features and it can even help you build your website.
In this guide, you’ll find out if Wild Apricot is what you’ve been looking for.
Before you continue, you may want to check out this video by Capterra on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
What is Wild Apricot? Wild Apricot Vs WordPress
Wild Apricot is a Canadian software company that caters to small to midsize membership organizations. Personify, a Constituent Management and Engagement platform bought them back in 2017.
It’s focused on keeping track of members so that nonprofit organizations and clubs can bill them for occasions and dues. It’s also used to notify them about these notifications.
It’s designed to be the solution to build and manage a membership-based site by supporting different applications. It’s built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Anyone can use the software. But it’s specifically designed for anyone who is searching for a software that can help them operate like a membership-based entity, particularly non-profit organizations, associations, and clubs.
There are many ways to utilize Wild Apricot using its features. They also have a setup wizard that could help their users navigate the software effortlessly. If you need assistance, you may even contact their trainers.
What are the features?
Wild Apricot offers features which can be accessed by every member, regardless of their membership level. Navigating these objectives is easy since you can do it from your dashboard; From building your website to managing and creating events, you will be able to keep track of everything.Here are some of Wild Apricot’s features.
Wild Apricot has a site and hosting features done through AWS. To help in creating your own site, they also offer drag and drop editors as well as templates.
This is beneficial if you don’t have any experience making your own website or if you do not have enough budget to hire an expert. It’s also perfect for those who are working under a time constraint.
You can even create your own templates, aside from the customizable themes and templates that are available.You can even use the customized layouts as a theme and set it as your template. And to avoid confusion, your editing page will provide a green highlight to the changes that you’ve made to your work.
If you are using a free account, you have a free subdomain generated with the email address you registered when you signed up. You’ll need to avail for a paid membership account if you would like to make your own domain name.
Online Store Builder
Besides building websites, they also offer other features like the online shop and program builder.
With the online store, you can sell both digital and physical goods. You can set up the prices, discounts, and other bargains.
For physical products, you can send them straight to Wild Apricot so they can deal with the distribution process. They’ll monitor the process payments and inventory. However, you’ll be the one to deal with the logistics.
For now, the only downside for their online shop builder is that you can not add shipping calculation tools or options to adjust the costs for certain product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This is going to be in sync in real time across the website and the mobile program.
You’ll be able to access the information since it is stored in a cloud database. The data is searchable and you can even use it to make membership levels and renewals customizable, to make the process easier.
You also don’t need to worry about your previous membership database if you are switching from another management software. Wild Apricot will enable you to import your current database into the software.
You could even create a member’s directory with your database so other members can look at other subscriber’s profiles. Wild Apricot Vs WordPress
Wild Apricot Payments and Donations
Wild Apricot can also manage online store and member payments. Their payment gateway is easy and simple to use. All you will need to do is create an account with AffiniPay, which is their payment processor. For the buyers, they will only need to enter their card details so their orders can be processed right away.
In addition to that, site owners won’t be billed contract fees or setup fees. Although they charge processing fees, it is pretty competitive, having just 2.9% and an additional $0.30 for each transaction.
Take note, though, that the processor is available only to the Canadian and American Wild Apricot clients. Furthermore, the processing fees can differ based on where you’re. There are international processing fees for members who are based in different countries.
Since Wild Apricot was mainly created for nonprofit institutions, Wild Apricot added a donations feature. You may add a donation button and have a widget for the donation drive objectives and progress. The database of the contributions you received can also be exported.
There’s no better way of keeping in touch with your members than through emails. Wild Apricot lets you send newsletters, invoices, reminders, and even event invitations through their email features and templates.
Wild Apricot gives you the option to start from a blank canvas or use their templates. If you’re worried it will look generic, you can customize the templates using their drag and drop editor.
You can also segment your mailing list. Throughout your member’s database, you can use it to target campaigns or manage other tasks like confirmations, reminders, or account upgrades.
Wild Apricot also includes open trackers and analytical reports to get the most out of this email marketing feature. It will provide you the metrics you need in making a successful campaign.
Even if you’re using a free plan, your email address is the same as your subdomain. If you upgrade to a paid plan, you may create a customized domain for your website and for your email.
Wild Apricot lets you create and share a calendar of any events you will be hosting. You could also use this to set up registration forms, process payments, as well as waitlists.
Wild Apricot Pricing and Plans
The free plan allows you to have up to 50 members. If you wish to add more members, then you will need to upgrade.
In general, Wild Apricot has 7 plans to choose from. It is possibles to pay it monthly, annually, or every two years.
The cost increases as you increase the amount of members. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 a month.
If you Pre-pay for 1 year, you’ll able to save 10%. Another payment strategy is to cover 2 years ahead, which helps you save 15%.
They offer competitive prices considering that these include email management and website hosting. They also provide a free trial for their paid plans. Wild Apricot Vs WordPress
Pros and Cons
Before continuing on to the final section, we’ll summarize the advantages and disadvantages of utilizing Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of tutorials and videos
Offers flexibility for clubs, associations, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is limited to clients from the USA and Canada.
If you’re searching for a platform that can help you manage your membership-based site, Wild Apricot is recommended. It was created to be used by membership associations and organizations, so the prices are not too high. They even offer a free plan and a free trial on their paid plans.
But if you are planning to use this for managing your business, it might be best to look for a different platform. If you’re really curious, however, it would not hurt to use their free trial.
But even if it was not made for businesses, it is still able to execute well. You can use it to sell online courses, but you will need a link which will lead them to an external site. For businesses with a good deal of occasions, this is a great platform to operate and implement event management strategies.
Overall, Wild Apricot is a good platform, particularly for associations and organizations. It gets the job done without being too pricey. If that’s not enough to convince you, you can always use their free trial to see for yourself.
FAQ Wild Apricot Vs WordPress
Are there any system requirements?
For Wild Apricot to work well, your resolution screen should have a width of 1280 pixels.
Can it work on any browser?
Yes, Wild Apricot is supported by the most popular browsers. To avoid glitches, opt for Microsoft Edge, Google Chrome, Safari, or Firefox.
Are there any tutorials to browse the software?
Yes. Wild Apricot offers many videos that will help you get started. Just go to their website for a list of the webinars and tutorials.
How long does the free trial last?
Wild Apricot offers a 30-day free trial for their paid plans.
Are there any additional costs?
Wild Apricot does not have additional transaction fees. You get all the features whether you picked the paid or free plan. The only time you will pay for additional costs is when you use a third party payment provider for your online store.