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There are many businesses and communities that have membership organizations. It could be small, having only a handful of people, or extremely large, having more than 50,000 members.

Tracking all the activities can make your head swirl. You need to check out renewals, contact information, participants, and even subscription fees. It’s a lot of work to keep track of those things.

That’s where Wild Apricot comes in. It is one of the most famous membership management softwares that can help you record and track. Not only that, it has email marketing features and it can even help you build your site.

In this guide, you’ll find out if Wild Apricot is exactly what you have been looking for.

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Before you go on, you may want to check out this video by Capterra on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of Wild Apricot.

What is Wild Apricot? Wild Apricot Whiteboard Theme

Wild Apricot is a Canadian software company that caters to small to midsize membership organizations. In 2017, they have been bought by Personify, a Constituent Management and Engagement platform.

It’s focused on keeping track of members so that nonprofit organizations and clubs can bill them for events and dues. It’s also used to notify them about these notifications.

It’s designed to be the solution to build and manage a membership-based site by encouraging different applications. It’s built-in financial reporting and email marketing tools.

Who can use Wild Apricot?

Though it’s targeted at nonprofit organizations, associations, and clubs, it can be used by anyone who is looking for a software that could help them operate like a membership-based entity.

There are many ways to run Wild Apricot using its own features. They also have a setup wizard that could help their users navigate the software with ease. You may even contact their coaches if you need assistance.

What are the features?

Wild Apricot offers features which may be accessed by each member, irrespective of their membership level. From building your site to managing and creating events, it’s easy to navigate these tasks from the dashboard.To give you an idea what Wild Apricot can offer, here are a few of the software’s features.

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Website Builder

Wild Apricot has a website and hosting features done through AWS. They offer templates and drag and drop editors that will help you create your own site.

This is beneficial if you don’t have any experience making your own website or if you don’t have enough budget to hire an expert. It’s also great for those people who are working under a time constraint.

Aside from the customizable themes and templates available, you can also create your own templates.You can even use the customized layouts as a theme and set it as your template. And to avoid confusion, your editing page will provide a green highlight to the changes that you’ve made to your work.

If you’re using a free account, you have a free subdomain generated using the email address you registered when you signed up. However, if you would like to create your own domain name, you’ll need to upgrade your account to a paid membership.

Online Store Builder

Apart from building websites, they also provide other features such as the online shop and program builder.

With the online shop, you can sell both digital and physical products. You may set up the prices, discounts, and other deals.

For physical products, you can send them straight to Wild Apricot so they can deal with the distribution process. They will track the process payments and inventory. However, you will be the one to deal with the logistics.

For now, the only downside for their online shop builder is that you can not add shipping calculation tools or options to adjust the prices for certain product variants.

Membership Information Storage

Members will be able to access their profiles to update any changes. This is going to be in sync in real-time across the site and the mobile app.

You will be able to access the information since it’s kept in a cloud database. The data is searchable and you can even use it to make membership levels and renewals customizable, to make the process easier.

You also don’t need to worry about your previous membership database if you are switching from a different management service. Wild Apricot will enable you to import your existing database into the program.

You could even make a member’s directory using your database so other members can look at other subscriber’s profiles. Wild Apricot Whiteboard Theme

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Wild Apricot Payments and Donations

Wild Apricot can also handle online shop and member payments. Their payment gateway is easy and straightforward to use. All you will need to do is create an account with AffiniPay, which is their payment processor. For the buyers, they will just have to enter their card details so their orders can be processed right away.

In addition to that, website owners won’t be charged contract fees or setup fees. Although they charge processing fees, it is pretty competitive, having just 2.9% and an additional $0.30 for every trade.

Take note, however, that the processor is available only to the Canadian and American Wild Apricot clients. Furthermore, the processing fees can be different depending on where you’re. Some members who are based in different countries will be charged with international processing fees.

Since Wild Apricot was mainly made for nonprofit institutions, Wild Apricot added a donations feature. You may add a donation button and have a widget for the donation drive goals and progress. The database of the donations you received is also exported.

Email Marketing

There’s no better means of keeping in contact with your members than through emails. Wild Apricot lets you send newsletters, invoices, reminders, and even occasion invitations through their email features and templates.

Wild Apricot gives you the choice to start from a blank canvas or use their templates. If you’re worried it will seem generic, you can customize the templates utilizing their drag and drop editor.

You may also segment your mailing list. Through your member’s database, you can use it to target campaigns or manage other tasks like confirmations, reminders, or account updates.

If you’re looking for metrics, Wild Apricot includes open trackers and analytical reports to make the most out of the feature.

Even if you’re using a free plan, your email address will be the same as your subdomain. If you upgrade to a paid plan, you can create a custom domain for your site and for your email.

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Event Management

To help you manage your members before and during events, you can create and share calendar invites for your upcoming events. You can also use this to set up registration forms, process payments, and even waitlists.

Wild Apricot Pricing and Plans

The free plan allows you to have up to 50 members. If you wish to add more members, then you will need to upgrade.

In general, Wild Apricot has 7 plans to choose from. You can pay it annually or every 2 years.

The cost of the plan is based on the amount of maximum members that you can have. As you increase the number of members, so does your price. For starters, their Personal Plan can accommodate up to 100 members for $40 a month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 a month.

If you Pre-pay for 1 year, you will able to save 10%. Another payment scheme is to pay 2 years ahead, which helps you save 15%.

They offer competitive prices considering these include email management and website hosting. They also provide a free trial for their paid plans. Wild Apricot Whiteboard Theme

Pros and Cons

Before continuing on to the final section, we will summarize the advantages and disadvantages of using Wild Apricot to help you decide.

Here are the Pros and Cons:

Advantages

Includes templates

Tons of videos and tutorials

Offers flexibility for associations, clubs, and nonprofits

Offers a free plan

Each paid plan has a free trial

Cons

User interface is a bit confusing

No membership ID on the system

Payment gateway is limited to clients from the USA and Canada.

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Final Thoughts

If you’re searching for a platform that can help you manage your membership-based site, Wild Apricot is a good suggestion. It was made to be used by membership associations and organizations, so the prices are not too high. They even provide a free plan and a free trial on their paid plans.

However, if you’re planning to use this for managing your business, it may be best to find a different platform. If you’re really curious, though, it wouldn’t hurt to use their free trial.

But even if it wasn’t made for businesses, it’s still able to execute well.  You can use it to sell online classes, but you will need a link that will lead them to an external site. For businesses that have a good deal of events, this is a excellent platform to operate and implement event management strategies.

Overall, Wild Apricot is a good platform, especially for associations and organizations. It gets the job done without being too pricey. If that is not enough to convince you, you can always use their free trial to see for yourself.

FAQ Wild Apricot Whiteboard Theme

Are there any system requirements?

Your resolution screen should have at least a width of 1280 pixels for the software to work efficiently.

Can it work on any browser?

Yes, Wild Apricot is supported by the most popular browsers. To avoid glitches, opt for Microsoft Edge, Google Chrome, Safari, or Firefox.

Are there any tutorials to browse the software?

Yes. Wild Apricot offers many videos that will help you get started. Just go to their website for a list of the tutorials and webinars.

How long does the free trial last?

Wild Apricot offers a 30-day free trial for their paid plans.

Are there any additional costs?

Wild Apricot doesn’t have additional transaction fees. You get all the features whether you picked the paid or free plan. The only time you will pay for extra costs is when you opt for a third party payment provider for your online store.

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