There are numerous industries and communities which have membership organizations. It could be small, having only a handful of individuals, or extremely large, having more than 50,000 members.
Tracking all the activities can make your head swirl. You need to check out renewals, contact details, participants, and even subscription fees. It’s plenty of work to keep tabs on those things.
That’s where Wild Apricot comes in. It is one of the most well-known membership management software which can help you not only record and track but also build your website, and it even has some email marketing features.
In this guide, you will find out if Wild Apricot is what you’ve been on the lookout for.
Before you go on, you may want to watch this video by Capterra on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
What is Wild Apricot? Wild Apricot Zoom
Wild Apricot is a Canadian software company that caters to small to midsize membership organizations. Personify, a Constituent Management and Engagement platform bought them back in 2017.
It is focused on keeping track of members so that nonprofit organizations and clubs can charge them for events and dues. It’s also utilised to notify them about these notifications.
It’s designed to be the solution to develop and manage a membership-based website by supporting different applications. It has built-in financial reporting and email marketing tools.
Who can use Wild Apricot?
Although it’s targeted at nonprofit organizations, associations, and clubs, it can be used by anyone who is searching for a software that could help them operate like a membership-based entity.
There are many ways to run Wild Apricot using its own features. They also have a setup wizard that could help their users navigate the software effortlessly. You can even contact their trainers if you require assistance.
What are the features?
Wild Apricot offers features which can be accessed by every member, regardless of their membership level. Navigating these tasks is easy since you can do it from the dashboard; From building your site to handling and creating events, you will be able to keep track of everything.Below are a few of Wild Apricot’s features.
Wild Apricot has a website and hosting features done through AWS. They provide templates and drag and drop editors to help you create your own site.
If you do not have any experience making your own website, or if you don’t have enough budget to hire an expert, this feature is beneficial. It’s also great for those people who are working under a time constraint.
Apart from the customizable themes and templates available, you can also create your own templates.These can apply the default layouts that you’ve set to your template. And to prevent confusion, your editing page will provide a green highlight to the changes that you have made to your work.
If you are using a free account, you have a free subdomain generated with the email address you registered when you signed up. You will have to avail for a paid membership account if you would like to create your own domain name.
Online Store Builder
Apart from building websites, they also provide other features such as the online shop and program builder.
With the online store, you can sell both digital and physical products. You may set up the prices, discounts, and other bargains.
For physical products, you can send them straight to Wild Apricot so they can handle the distribution procedure. They’ll track the process payments and inventory. However, you will be the one to deal with the logistics.
For now, the only downside for their online shop builder is that you can’t add shipping calculation tools or options to adjust the costs for specific product variants.
Membership Information Storage
Members will be able to access their profiles to update any changes. This is going to be in sync in real-time across the website and the mobile app.
You will be able to access the data because it’s stored in a cloud database. The data is searchable and you can even use it to make membership levels and renewals customizable, to make the process simpler.
You also don’t need to worry about your previous membership database if you are switching from a different management service. Wild Apricot will enable you to import your current database into the software.
You could even make a member’s directory with your database so other members can look at other subscriber’s profiles. Wild Apricot Zoom
Wild Apricot Payments and Donations
Wild Apricot can also manage online shop and member payments. Their payment gateway is easy and straightforward to use. All you will need to do is create an account with AffiniPay, which is their payment processor. On the other hand, buyers will only need to enter their card details for their orders to be processed.
In addition to that, site owners won’t be charged contract fees or setup fees. Though they charge processing fees, it is pretty competitive, having only 2.9% and an additional $0.30 for every trade.
Take note, however, that the processor is available only to the American and Canadian Wild Apricot clients. Furthermore, the processing fees can differ based on where you’re. Some members who are based in other countries will be charged with international processing fees.
Since Wild Apricot was mainly created for nonprofit associations, Wild Apricot included a donations feature. You may add a donation button and have a widget for the donation drive goals and progress. The database of the donations you received is also exported.
Emails are still a great, of not, one of the best means to keep in contact with your members. Wild Apricot enables you to send newsletters, invoices, reminders, and even event invitations through their email templates and features.
If you prefer to start your work using a blank canvas, Wild Apricot also gives you that choice. If you’re worried that it will seem generic, you can customize the templates utilizing their drag and drop editor.
You may also segment your mailing list. Through your member’s database, you can use it to target campaigns or manage other tasks such as confirmations, reminders, or account upgrades.
If you’re looking for metrics, Wild Apricot includes open trackers and analytical reports to make the most out of the feature.
The email address will be the same as your subdomain, even if you opted to use their free plan. Should you upgrade to a paid plan, you may create a custom domain for your website and for your email.
Wild Apricot lets you create and share a calendar of any events that you will be hosting. You can also use this to set up registration forms, process payments, as well as waitlists.
Wild Apricot Pricing and Plans
Wild Apricot has a free plan where you could have up to 50 members. If you have more than that, you will need to upgrade.
In general, Wild Apricot has 7 plans to select from. You can pay it monthly, annually, or every two years.
The cost of the plan is based on the amount of maximum members that you can have. As you increase the number of members, so does your price. For starters, their Personal Plan can accommodate up to 100 members for $40 per month. The maximum amount of members Wild Apricot can hold is 50,000. This falls under the Global Plan, which costs $600 per month.
If you Pre-pay for 1 year, you’ll able to save 10%. Another payment strategy is to cover 2 years ahead, which helps you save 15%.
They offer competitive prices considering these include email management and website hosting. They also provide a free trial for their paid plans. Wild Apricot Zoom
Pros and Cons
Before continuing on to the last section, we will summarize the pros and cons of using Wild Apricot to help you decide.
Here are the Pros and Cons:
Tons of tutorials and videos
Offers flexibility for clubs, associations, and nonprofits
Offers a free plan
Each paid plan has a free trial
User interface is a bit confusing
No membership ID on the system
Payment gateway is limited to clients from the USA and Canada.
If you’re searching for a platform that can help you manage your membership-based site, Wild Apricot is recommended. It was created to be used by membership organizations and associations, so the prices are not too high. They even offer a free plan and a free trial on their paid plans.
However, if you are planning to use this for managing your business, it might be best to look for a different platform. If you’re really curious, however, it would not hurt to use their free trial.
But even if it was not made for businesses, it is still able to execute well. You can use it to sell online classes, but you’ll need a link that will lead them to an external website. For businesses that have a lot of occasions, this is a great platform to operate and implement event management strategies.
Overall, Wild Apricot is a good platform, especially for organizations and associations. It gets the job done without being too pricey. If that is not enough to convince you, you can always use their free trial to see for yourself.
FAQ Wild Apricot Zoom
Are there any system requirements?
Your resolution screen should have at least a width of 1280 pixels for the software to work efficiently.
Can it work on any browser?
Wild Apricot works in a lot of browsers. For best results, use either Google Chrome, Microsoft Edge, Firefox, or Safari.
Are there any tutorials to browse the software?
Yes. Wild Apricot has many videos to help you get started. Just go to their website to get a list of the tutorials and webinars.
How long does the free trial last?
Wild Apricot’s free trial lasts 30 days.
Are there any additional costs?
Wild Apricot does not have additional transaction fees. You get all the features whether you picked the paid or free plan. The only time you will pay for extra costs is when you use a third party payment provider for your online store.